Cinemas in Victoria and the Australian Capital Territory are officially back in action, in time for the hottest summer of cinema ever.
Hand in hand with recent opening announcements, cinemas across the nation are beginning to feel the 007 effect, with Bond: No Time To Die already topping pre-sale forecasts ahead of its Australian release on 11 November 2021.
Daniel Craig’s fifth and final outing as 007 is lightyears ahead of the pre-sale figures of previous Bond titles Spectre and Skyfall. No Time To Die is already sitting three times ahead of total Spectre pre-sales after just 10 days (for Event Cinemas), and 1.8 times ahead of Skyfall pre-sales over a comparable time frame (for Hoyts Cinemas).
To meet projected demand, standard screenings of Bond: No Time To Die are already scheduled at all-time highs, with extra screenings planned to be added to cinema programs as 11 November approaches.
Private bookings and premium cinema experiences are also hot property, with many opening week sessions booked out well ahead of release.
Guy Burbidge, managing director of Val Morgan, said: “The solid pre-sale numbers we’ve seen across the nations’ cinemas are a clear indication of the demand for Bond: No Time To Die, and for cinema experiences as we enter these key summer months.”
“Confidence has officially been restored in the highly engaging and unparalleled advertising environment that cinema offers, and we already have a range of premium clients within key advertising groups across Bond: No Time To Die.”