To help simplify marketing across channels and deliver customer-centric campaigns, Oracle announced at its OpenWorld conference in San Francisco this week further integrations across Oracle Marketing Cloud.
According to a recent report by Forrester Research, 82% of marketers lack a unified view of the customer.
As a result, they fail to target customers appropriately across channels and risk damaging customer relationships with irrelevant promotions or messaging.
By integrating the Oracle Data Management Platform solution (formerly BlueKai Data Management Platform) with Oracle Cross-Channel Marketing, Oracle is helping marketers define, target, and retarget their ideal customers to build more-effective marketing programs.
“True customer centricity only happens when companies can unify their marketing data with the execution of messaging with that data under one umbrella,” says John Stetic, group vice president of products, Oracle Marketing Cloud. “This integration allows marketers to better understand the attributes and behaviors of their ideal customers and orchestrate an experience tailored to each one of them. By delivering more-relevant experiences, marketers can build long-term relationships with their customers that drive revenue and better lifetime value.”
With the integration, marketers can anonymize customer and prospect behavior data generated from Oracle Eloqua Marketing Cloud Service, such as campaign response and engagement level, and place it into the Oracle Data Management Platform. This data can be used for retargeting purposes, in search, display, site optimization, and mobile advertising.
Advanced analytics in the Oracle Data Management Platform provide marketers with new audience insights to better understand their customers and prospects. Marketers can now explore the characteristics of anonymized contact segments, drawing on more than 400,000 data attributes spanning more than 700 million current anonymous customer profiles.
Inside Oracle Cross-Channel Marketing, marketers can access data that contains behaviors, attributes, and preferences that make up an ideal customer. With the new integration, this data can be made anonymous and pulled back into the Oracle Data Management Platform, where digital marketers can create models of audiences that “look like” their ideal customers and then amplify their reach across acquisition channels.
The integration of the Oracle Data Management Platform into Oracle Marketing Cloud enriches Oracle Marketing Cloud’s existing integrations between cross-channel, social, mobile, and content-marketing solutions.
John Chaplin (pictured), former Chief Product Officer of Hogarth Australia and Co-founder of award winning digital agency Fusion, has launched a new digital product design company, Diagram. Based in Sydney, Diagram are a collective of creators and makers who partner with individuals, agencies, startups, business and industry to design and build considered, elegant digital products. […]
After announcing the mega acquisition of workplace chat company Slack yesterday, tech giant Salesforce has made a raft of announcements as part of this year’s annual Dreamforce event, which has been held virtually. Headlining the announcements was news of Salesforce Hyperforce, which comes as a reimagination of the company’s platform architecture built to securely and […]
Salesforce boutique partner 8squad has hired former Australia Post senior executive Jessica Thompson in the new role of chief operating officer, to accelerate the company’s expansion. The company is now nearing 50 employees, gained within 18 months of launching, with 8squad helping Australian businesses and building platforms for innovative FinTech business launches. CEO Frank Cuiuli […]
DoubleVerify has today announced the launch of the DV Publisher Suite, providing the measurement, insights and tools digital publishers need to improve ad delivery, assess inventory quality and maximize yield. For publishers, generating revenue has never been more complex. Today’s demand-side landscape consists of thousands of potential buyers, each with their own unique requirements, transacting […]
Verizon Media has announced the launch of its new unified identity solution, Verizon Media ConnectID. Built on the foundation of Verizon Media’s consumer-first values and market-leading advertising technologies, the new unified ID solution is designed to support advertisers, publishers and consumers as the digital landscape evolves away from cookies as a way to manage and […]
Val Morgan Outdoor (VMO) has secured an exclusive large format tender with next-generation, iconic screens at one of Sydney’s key retail, commuter and entertainment destinations, World Square. With market leading technology, VMO will deliver the ultimate immersive experience in the form of truly intelligent, curved internal LED screens and a hero screen spanning 8 metres […]
On Friday 27 November Bunnings launched their biggest ever Christmas activation, which was created and brought to life by strategic brand, commercial and experiential agency Bastion EBA. To bring a little magic to this Christmas, the activation involved lighting up one of their Melbourne warehouses, Bunnings Warehouse Maribyrnong. This resulted in a spectacular Christmas lighting […]
VMLY&R NZ announces Fleur Head is stepping into the role of Managing Director VMLY&R New Zealand following the resignation of current MD James Mok. Head was previously Managing Director of VMLY&R Wellington. Wellington-based Head, who has more than 25 years agency and management experience across both the Auckland and Wellington markets, will lead VMLY&R NZ […]
Wild Turkey and Creative Director Matthew McConaughey, in partnership with Eleven, unveil a new Wild Turkey With Thanks initiative. The integrated campaign is shining a light on Australian Local Legends who have stood with conviction supporting their environment and communities throughout the crises of 2020. Wild Turkey’s With Thanks is a global, annual platform, wherein […]