Jetstar Flies With Oracle Marketing Cloud

Jetstar Flies With Oracle Marketing Cloud
SHARE
THIS



Oracle and Jetstar have teamed up in an Australian first with the launch of an interactive email marketing campaign for Jetstar consumers, addressing the growing demands for increased innovation and interactivity across all digital channels.

Using Oracle Marketing Cloud software services, Oracle designers and developers collaborated with the Jetstar marketing team to create an interactive ‘kinetic email’ campaign which is aimed at providing Jetstar customers with an engaging new way to explore the range of destinations that are on offer in its sales – all without leaving the inbox.

The interactive email allows smartphone and tablet users to view sliding panels similar to a carousel, with inspirational imagery, products and advice, without having to scroll down the email.

“Kinetic email with Oracle has allowed us to bring Jetstar’s energetic, innovative personality to life in the inbox. We are excited to see how our customers engage with it, and how this new technology can enhance the performance of our one of our key marketing channels,” said Liz McCarthy, head of marketing & public relations at Jetstar.

The immersive, content-centric technology will enable Jetstar to deliver highly personalised message campaigns, incorporating geo-targeting, to the right people at the right time, while simplifying and improving the overall user experience, and ultimately boosting customer engagement and marketing campaign click-through rates.

“The success of the campaign will be measured by the increase in open durations, click-through, sales, and return on investment. The kinetic design results will then be compared to Jetstar’s current template,” concluded McCarthy.

Ryan Smith, creative services manager, Oracle Marketing Cloud, said, “We are extremely excited to launch this email campaign with Jetstar. We are offering our customers something they have not been able to do before. Whoever said email is dead – it couldn’t be more alive!”

By enabling consumers to control the behaviour of an email, Jetstar is providing a user-friendly option for customers to access comprehensive product content they find relevant. It simplifies their journey so they are able to quickly and easily access the information they want, which paired with a high level of personalisation, makes the medium a very powerful marketing channel.

Please login with linkedin to comment

Big Merino Cath Stone

Latest News

Nine’s Love Island Australia Gets Premiere Date
  • Media

Nine’s Love Island Australia Gets Premiere Date

The sexiest singles in the nation (according to Channel Nine, at least) are back on airwaves with Love Island Australia on Monday, October 4, at 9.00pm after The Block on Channel 9 and 9Now. Aussie sweetheart Sophie Monk will return to host (and play Cupid) alongside new addition, comedian Stephen Mullan a narrator, in the world-renowned reality TV […]

Yotpo Expands Down Under With  Multi-Year Shopify Partnership
  • Marketing

Yotpo Expands Down Under With Multi-Year Shopify Partnership

Yotpo is officially expanding into Australia, off the back of significant market growth with massive Aussie names, a landmark investment from Shopify and a plan to help local Aussie e-comm explode. Yotpo’s ANZ userbase includes names like Zoe Foster Blake’s $180M Go-To Skin Care,  e-commerce fashion queen Princess Polly, and billion-dollar streetwear brand Culture Kings, […]

New ideas and imagination Creativity and inspiration Technological innovation. Hand holding brain digital network and abstract science light bulb inside on networking connection on sky background.
  • Technology

Progress Unveils Sitefinity DX 14.0 Platform

Progress has today announced the availability of Progress Sitefinity DX 14.0. This agile, flexible and extensible platform allows organisations to create an ideal digital experience platform (DXP) tailored to their unique needs and objectives with new capabilities for low-code integration and chat-driven engagement, as well as enhanced headless content delivery. The digital world is transforming […]

Tangram Signs Strategic Partnership With monday.com
  • Media

Tangram Signs Strategic Partnership With monday.com

Tangram has announced that they have signed a partnership with monday.com. the work operating system (Work OS) where organizations of any size can create the tools and processes, they need to manage every aspect of their work. Israeli-based monday.com and Australian-based Tangram form an irresistible team of experts offering unique solutions to agency problems. monday.com […]

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]