Eagle Boys' brand refresh

Eagle Boys' brand refresh
SHARE
THIS



Pizza brand Eagle Boys has undergone what it describes as the “biggest change” in its 26 year history with a brand refresh that is set to roll out nationally.

A new logo, new menu, revitalised stores, uniforms and pizza boxes are all part of the change to match the brand’s mission of “making pizza happy”.

As well as a new website the fast-food chain has established a community assistance program dubbed the Eagle Boys Happiness Fund.

The rebrand has been a long time in planning according to Eagle Boys Pizza’s chief executive, Bruce Scott.

“Over the years, Eagle Boys’ focus was to provide great quality, great value meals to our local communities and through our brand’s refreshed mantra, we want to ensure we are doing everything we can to make our customers and local communities happy,” Scott said.

The rebrand rollout will occur in stages and is kicking off in far north Queensland to “pay homage” to the brand’s regional heritage.

“The Eagle Boys mission has always been to become integral parts of local communities,” Scott added.

The Eagle Boys Happiness Fund is already live with a dedicated page on the Eagle Boys website.

Eagle Boys has more than 260 stores across Australia.

More to come.

Please login with linkedin to comment

Latest News

Tracey Spicer (Journalist & Presenter) at Radio Alive 2018 at Radio Alive 2018
  • Media

Tracey Spicer: Commercial Radio Home To “Some Of The Most Toxic Workplaces”

Media veteran Tracey Spicer has delivered a grim assessment of Australia’s commercial radio industry in how it deals with sexual harassment in the workplace. Speaking as part of a panel at the Radio Alive 2018 conference in Melbourne on Friday, Spicer said she has witnessed “tremendous change happen at the very top end of town” […]

by B&T Magazine

B&T Magazine
Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At 2018 Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative
  • Technology

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative

Digital asset management solution Collaboro claims its offering is a natural fit with Adobe’s, Microsoft’s and SAP’s new Open Data Initiative, as more organisations centralise their data on a single platform to improve their customer management and improve marketing performance.   According to Warwick Boulter (main photo), co-founder and CEO of Collaboro, a leading full-service solution for managing enterprise-level […]