Eagle Boys' brand refresh

Eagle Boys' brand refresh

Pizza brand Eagle Boys has undergone what it describes as the “biggest change” in its 26 year history with a brand refresh that is set to roll out nationally.

B&T Magazine
Posted by B&T Magazine

A new logo, new menu, revitalised stores, uniforms and pizza boxes are all part of the change to match the brand’s mission of “making pizza happy”.

As well as a new website the fast-food chain has established a community assistance program dubbed the Eagle Boys Happiness Fund.

The rebrand has been a long time in planning according to Eagle Boys Pizza’s chief executive, Bruce Scott.

“Over the years, Eagle Boys’ focus was to provide great quality, great value meals to our local communities and through our brand’s refreshed mantra, we want to ensure we are doing everything we can to make our customers and local communities happy,” Scott said.

The rebrand rollout will occur in stages and is kicking off in far north Queensland to “pay homage” to the brand’s regional heritage.

“The Eagle Boys mission has always been to become integral parts of local communities,” Scott added.

The Eagle Boys Happiness Fund is already live with a dedicated page on the Eagle Boys website.

Eagle Boys has more than 260 stores across Australia.

More to come.