Miami Ad School Case Study: Behind The Winning Campaign For Tourism Australia

Miami Ad School Case Study: Behind The Winning Campaign For Tourism Australia

With Miami Ad School’s spring account planning boot camp for 2018 done and dusted, B&T thought it would be a great idea to showcase some of the great campaigns to come out of it.

For those of you who missed the news, Ikon Communications strategist and account planner Vince Usher was named Top Dog at Miami Ad School’s most recent account planning course.

The 12-week account planning boot camp consists of four weekly courses and workshops taught by Sydney’s top agencies after hours. It is designed to accelerate the career of planners, strategists, creatives and account managers.

The course includes a class on pitching, where teams create campaigns based on live briefs and present them throughout the course in a competitive setting.

Below is an easily digestible, step-by-step explainer on how Usher and fellow Miami Ad School student Monil Nisar approached the Tourism Australia brief, which was chosen as one of the top campaigns from the class:

Tourism Australia brief (Vince Usher) [1] Tourism Australia brief (Vince Usher) [2] Tourism Australia brief (Vince Usher) [3] Tourism Australia brief (Vince Usher) [4] Tourism Australia brief (Vince Usher) [5] Tourism Australia brief (Vince Usher) [6] Tourism Australia brief (Vince Usher) [7] Tourism Australia brief (Vince Usher) [8] Tourism Australia brief (Vince Usher) [9] Tourism Australia brief (Vince Usher) [10] Tourism Australia brief (Vince Usher) [11]

 




Latest News

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]

MKTG Launches PR & Talent Division Realigning Business Structure
  • Marketing

MKTG Launches PR & Talent Division Realigning Business Structure

Dentsu‘s MKTG Sports and Entertainment has unveiled a significant evolution, including the launch of a specialised PR and Talent Marketing division, investment in expanding its Creative Services group, and a centralised approach to brand and rights holder servicing with increased production capabilities and a strengthened in-stadium sports presentation team. Lead Image: MKTG CD Ross Allen; […]