Kennards Hire Celebrates 70 Years With Bashful Campaign

Kennards Hire Celebrates 70 Years With Bashful Campaign
SHARE
THIS


What best describes you?

Creative agency Bashful today revealed the new “From Small to Big” campaign for Kennards Hire, with a 30-second TVC, digital advertising and radio.

Celebrating 70 years of Australian entrepreneurial success for Kennards Hire, the campaign tells the story of the brand’s humble beginnings as ‘W. Kennard & Company’ in a Bathurst garage in 1948 to become Australia’s #1 family-owned hire business across Australia and New Zealand.

Tim Chenery, Bashful Creative Director said, “Our approach was to tell a simple story. Just one bloke telling another bloke a few things about Kennards Hire as they walk across a work site. We then had some fun with the visuals to do the rest of the storytelling, and add a little humour.”

Manelle Merhi, Kennards Hire Head of Marketing said, “When Walter Kennard was asked by a customer if they could borrow a concrete mixer rather than buy one, Wally said, “I won’t lend it to you, but you can hire it” and the rest is history. His small rural supply and machinery business now has over 160 branches and supplies equipment to some of the biggest worksites across Australia and New Zealand.”

“Our business is still family owned and we run with the same brand ethos, to make our customer job easy. We’re proud to share this great Australian business success story with the help of Bashful, to celebrate 70 years with all the attention such an achievement deserves,” said Manelle.

The “From Small to Big” campaign launches nationally this week.

Credits:

Bashful
Creative Director: Tim Chenery
Senior Copywriter: Dan Barrett
Senior Art Director: Dan Ieraci
Designer: Simon Macias
Strategy Director: Guy Marshall
Strategist: Samuel Rees
Client Services Director: Jade Ramsey-Elliot
Senior Account Director: Alex King
Account Manager: Emily Rucker
Producer: Joelle Dulaurens
Kennards Hire 
Chief Commercial Officer: Theo Triantafillides
Head of Marketing: Manelle Merhi
Product Marketing and Campaigns Manager: Lara Galvin
Brand and Creative Services Manager: Nathan Mills
Communications Manager: Elizabeth Eassie
Digital Marketing Manager: Moby Siddique
Digital Marketing Specialist: Clementine Holman
Marketing Coordinator: Claire Whitehouse
Marketing Coordinator: Shannon McClure
Production
Production Company: //Thirteen & Co
Director: Armand de Saint-Salvy
Executive Producer: Roy De Giorgio
Producer: Warren Keuning
DOP: Dale Alexander Bremmer
Editor: Armand de Saint-Salvy
Colourist / Online Editor: Matt Fezz
Sound: Sonar

Media Agency
Audience Precision

Public Relations Agency
Men at Work

Please login with linkedin to comment

Latest News

The Advertising ID Consortium Welcomes New Platform Partners
  • Advertising

The Advertising ID Consortium Welcomes New Platform Partners

The Advertising ID Consortium – the open identity solution for the digital advertising ecosystem – has announced new platform partners. Since the Consortium’s announcement in May 2017, the founding members have established a governance framework and product specification that includes an open and standardised cookie and accessible people-based identifiers, delivered in a secure, privacy conscious […]

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand
  • Marketing

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand

Australian in-store music provider Marketing Melodies has announced an exclusive reseller agreement with Spotify-backed Soundtrack Your Brand for the Australia and New Zealand markets. Founded in Sweden in 2013, Soundtrack Your Brand was developed to kill bad background music. Its flagship solution, Soundtrack Business, is a music streaming platform licensed for commercial and public spaces. The […]

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia
  • Advertising
  • Marketing

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia

Customer acquisition firm Social Garden has become the first business in Australia to achieve Bronze status on Snapchat. Among the new benefits Social Garden will receive as a result of its Bronze status is access to beta versions of Snapchat data tools, such as the Snapchat Conversion Pixel, as well as being among the first […]

Hypetap Appoints Nuffnang’s Chris Morfis As GM
  • Marketing

Hypetap Appoints Nuffnang’s Chris Morfis As GM

Influencer marketing player Hypetap has made its second senior hire in less than a month, appointing Chris Morfis as the company’s general manager. Joining from influencer marketing provider Nuffnang Australia, Morfis will guide Hypetap’s growing team, providing strategic direction to accelerate the company’s growth, as well as leading operations and managing relationships with key partners. Morfis’ appointment will […]

On Air sign in a studio broadcasting via radio, podcast or wireless transmission.
  • Media

ARN Announces Departure Of Content Director & Radio Veteran

Australian Radio Network (ARN) has announced that Charlie Fox, content Director for WSFM and The Edge, and WSFM morning announcer Ron E Sparks, have departed. Fox has been with ARN since 2005, and Sparks joined WSFM in 2002. ARN national content director Duncan Campbell said the departure of Fox and Sparks are part of the […]

OMD Announces New MD For Melbourne
  • Media

OMD Announces New MD For Melbourne

OMD unveils new Melbourne MD, and it certainly wasn't among any of B&T's picks. Not that we were picking, mind you.

Sydney Festival Chooses Brightcove To Enhance Online Video Content
  • Media

Sydney Festival Chooses Brightcove To Enhance Online Video Content

Video cloud service Brightcove has announced that Sydney Festival has selected the platform to improve its user experience through online video content. Brightcove will do so by removing third-party branding and pre-roll ads, as well as adding autoplay functionality, ahead of the event in January. Leveraging the Brightcove video platform to host and publish video […]

Does Your Christmas Marketing Suck?
  • Opinion

Does Your Christmas Marketing Suck?

Remember the old Palmolive soap ad that asked, "Don't wait to be told"? This is sort of similar, albeit sans any suds.

Opinion

by Peter Harris

Peter Harris
Queensland Anti-Porn Crusaders Cop Ad Ban
  • Campaigns

Queensland Anti-Porn Crusaders Cop Ad Ban

We have a strident anti-pornography policy at B&T. Earphones must be worn at all times and strictly no little people.

by B&T Magazine

B&T Magazine
Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful
  • Advertising
  • Campaigns
  • Marketing

Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful

Health and wellbeing company Nature’s Way is celebrating the achievements of kids in a series of relatable and entertaining online videos that tug at the heart strings of parents. Instead of using actors to tell the brand story of Nature’s Way’s Kids Smart supplement range, Storyful has helped Wavemaker to license user-generated content clips of […]

DEC PR Wins Hisense Account
  • Marketing

DEC PR Wins Hisense Account

Electronics and whitegoods specialist Hisense has announced it has appointed DEC PR to lead its strategic communications remit in the local market, following a competitive tender process. DEC PR will work to support its brand building activities and managing corporate communications. The agency’s work will integrate closely with Hisense’s other marketing partners. Andre Iannuzzi, marketing […]