Facebook Targets Ads Based on Phone Signal Strength

Facebook Targets Ads Based on Phone Signal Strength

Facebook has found a better connection for advertisers and mobile users, particularly in emerging markets and out-of-range locations.

This story was originally published by AdAge

Advertisers can now target their Facebook ads based on how strong someone's phone signal is when they visit the social network.

Advertisers can now target their Facebook ads based on how strong someone’s phone signal is when they visit the social network. That means advertisers can limit data-heavy ads like video to people on strong 4G connections and run light-bandwidth text ads for those on 2G connections.

Facebook’s new cell-signal targeting works across all of the company’s ad units, including auto-play video ads where those are available, and in conjunction with all other targeting options. Advertisers can also use the option to target ads across Facebook’s mobile network of third-party apps, a spokeswoman said.

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