Coles unleash Blumenthal for early Christmas onslaught

Coles unleash Blumenthal for early Christmas onslaught
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Just a fortnight after inking an exclusive partnership together, supermarket giant Coles has released the first spot (see below) for its Christmas campaign featuring UK celebrity chef Heston Blumenthal.

Blumenthal will feature in a new Coles TV campaign which airs for the first time tonight (October 16) to promote his “decadent and delicious" Hidden Orange Christmas pudding.

The spot Heston sees cutting a slice from his pudding to reveal the whole, hidden candied orange as he tells viewers his Christmas range is "not only absolutely delicious, but available exclusively and only at Coles".

Coles marketing and store development director, Simon McDowell, said: “After the phenomenal success of Heston’s Christmas range last year, we decided to air the new ads early to remind Australians to get in quick as the puddings won’t last long.”

Earlier this month. Coles' great rival Woolworths announced that it had signed up fellow UK celebrity chef Jamie Oliver to promote its fresh food.

The new Heston campaign was created with Coles’ ad agency, Big Red.

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