Hygiene and health company, Essity, which owns brands including Libra, TENA, TOM Organic, TORK and the recently acquired Modibodi business, has appointed Zenith Melbourne to manage its media planning and buying account for Libra and TENA in Australia.
Essity is dedicated to improving well-being through leading hygiene and health solutions. With a strong focus on sustainability, the company’s purpose is to break barriers for well-being and contribute to a healthy, sustainable and circular society.
Zenith Melbourne managing director, Megan Kay, said: “Zenith is proud to partner with a brand that enables more people everyday to enjoy a fuller life. Essity is active in an expanding market where the importance of hygiene and health has never been more relevant.
“The team at Zenith are looking forward to helping Essity execute its vision in Australia. As Essity is a client partner of Zenith in other markets, we are fortunate to be able to draw on global intelligence to supercharge our local approach.”
