It’s one of the greatest action blockbusters of all time and 32 years later Die Hard still resonates with the film’s star, Bruce Willis, reprising his John McClane character for a car battery range from supplier Advance Auto Parts.
The spot’s the work of creative agency The Marketing Arm and is a surprisingly violent effort – but in a tongue in cheek way – when you consider what the ad’s selling.
Even better, the film’s iconic “yippee ki yay” line also gets dragged out for a fresh 2020 take. And, it must to be said, the 65-year-old Willis puts in an impressive performance given the physical demands of the ad.
Check out all the carnage and destruction below:
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