“Yippee Ki Yay!” Bruce Willis Reprises Die Hard Role For Violence-Packed Battery Ad

“Yippee Ki Yay!” Bruce Willis Reprises Die Hard Role For Violence-Packed Battery Ad

It’s one of the greatest action blockbusters of all time and 32 years later Die Hard still resonates with the film’s star, Bruce Willis, reprising his John McClane character for a car battery range from supplier Advance Auto Parts.

The spot’s the work of creative agency The Marketing Arm and is a surprisingly violent effort – but in a tongue in cheek way – when you consider what the ad’s selling.

Even better, the film’s iconic “yippee ki yay” line also gets dragged out for a fresh 2020 take. And, it must to be said, the 65-year-old Willis puts in an impressive performance given the physical demands of the ad.

Check out all the carnage and destruction below:

 

 

 

 

 

 




Please login with linkedin to comment

Ad campaigns Bruce Willis

Latest News

The Case For Nature: Let The Media & Advertising Industries Tell A Story & Tell It Well
  • Advertising

The Case For Nature: Let The Media & Advertising Industries Tell A Story & Tell It Well

Last year, Siddarth Shrikanth published The Case for Nature: Pioneering Solutions for the Other Planetary Crisis. Catherine de Clare caught up with him at the Jaipur Literary Festival in India this year. Shrikanth currently works as a director on the Investment team at Just Climate, a sustainability-focused investment fund chaired by former US vice president Al […]