B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • AI
  • News Corp
  • Married At First Sight
  • NRL
  • Cairns Hatchlings
  • Channel 10
  • oOh!Media
  • WPP
  • Anthony Albanese
  • Thinkerbell
  • Special
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: WPP Wins Star Entertainment Group’s Communications Account
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > WPP Wins Star Entertainment Group’s Communications Account
Media

WPP Wins Star Entertainment Group’s Communications Account

Staff Writers
Published on: 29th March 2019 at 9:56 AM
Staff Writers
Share
2 Min Read
SHARE

Following a competitive pitch, WPP AUNZ has been appointed to partner with The Star Entertainment Group’s public relations function.

WPP AUNZ created a new agency model, ‘The Constellation’, which has been built for The Star Entertainment Group.

The model brings together a range of communications experts into one team which will be led by Pulse, supported by WPP AUNZ agencies PPR, Maverick and Etcom, working in partnership with media agency Ikon.

The Constellation will support The Star Entertainment Group’s overall Australian marketing strategy across its three resorts: The Star Sydney, The Star Gold Coast and Treasury Brisbane.

The Star Entertainment Group CMO, George Hughes said: “We went through a very thorough process to find the best partner to support our public relations function and strategy.

“This transition to one agency is a core part of marketing and brand transformation efforts as a group.”

Pulse MD, Jacqui Abbott said she was excited to add a client of The Star Entertainment Group’s calibre to the agency’s client roster.

Abbot said: “We are thrilled to be working with The Star Entertainment Group to build its brands, support its rapid transformation plans and promote visitation to all three properties.

“The Star chose to work with us based on our broad expertise, a clear strategy that delivered its vision, and our clear understanding of its brand, as well as our appreciation for the nuances of the entertainment industry.

“We partnered with our sister agencies across WPP AUNZ to assemble a bespoke team of communications experts.”

Opr CEO, Richard Brett said: “The Constellation brings together the very best experts across WPP AUNZ to build a highly proficient team that will deliver an outstanding and strategic communications function for The Star Entertainment Group.”

The win builds on the recent appointment of WPP AUNZ agency Ikon as The Star Entertainment Group’s media agency.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: opr, Pulse, The Star Entertainment Group, WPP
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Emboldened, Emotional & Inspired – Cairns Crocodiles Masterclass, Presented By News Australia, Tug The Heartstrings
16/05/2025
TV Ratings (15/05/2025): Women’s State Of Origin Game 2 Pulls Nearly Twice The Viewers Of AFL Clash
16/05/2025
Nine Hails “A Great Day For Investigative Journalism” As Ben Roberts-Smith Loses Defamation Appeal
16/05/2025
Keep Left Updates Earned Media Impact Score Platform
16/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?