Following a competitive pitch, WPP AUNZ has been appointed to partner with The Star Entertainment Group’s public relations function.
WPP AUNZ created a new agency model, ‘The Constellation’, which has been built for The Star Entertainment Group.
The model brings together a range of communications experts into one team which will be led by Pulse, supported by WPP AUNZ agencies PPR, Maverick and Etcom, working in partnership with media agency Ikon.
The Constellation will support The Star Entertainment Group’s overall Australian marketing strategy across its three resorts: The Star Sydney, The Star Gold Coast and Treasury Brisbane.
The Star Entertainment Group CMO, George Hughes said: “We went through a very thorough process to find the best partner to support our public relations function and strategy.
“This transition to one agency is a core part of marketing and brand transformation efforts as a group.”
Pulse MD, Jacqui Abbott said she was excited to add a client of The Star Entertainment Group’s calibre to the agency’s client roster.
Abbot said: “We are thrilled to be working with The Star Entertainment Group to build its brands, support its rapid transformation plans and promote visitation to all three properties.
“The Star chose to work with us based on our broad expertise, a clear strategy that delivered its vision, and our clear understanding of its brand, as well as our appreciation for the nuances of the entertainment industry.
“We partnered with our sister agencies across WPP AUNZ to assemble a bespoke team of communications experts.”
Opr CEO, Richard Brett said: “The Constellation brings together the very best experts across WPP AUNZ to build a highly proficient team that will deliver an outstanding and strategic communications function for The Star Entertainment Group.”
The win builds on the recent appointment of WPP AUNZ agency Ikon as The Star Entertainment Group’s media agency.