WPP today announces the acquisition of a majority stake in Italian technology-driven creative agency, AQuest.
AQuest’s expertise includes innovative UX and UI design, production, consumer experience and activations for clients such as Gucci, Bulgari, Mercedes, Poliform and Smeg.
Based in Milan and Verona, it employs more than 70 people.
According to WPP, “the acquisition is in line with WPP’s strategy to provide transformative ideas and outcomes for its clients through an integrated offer of communications, experience, commerce and technology.”
The acquisition follows the recent deal where WPP sold its minority shareholding in the sports and entertainment group Chime for £54.4 million ($A98.5 million).
The terms of the Aquest acquisition have yet to be disclosed.