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B&T > Media > Who’s Watching? How OTT Stacks Up With Linear
Media

Who’s Watching? How OTT Stacks Up With Linear

Staff Writers
Published on: 30th January 2020 at 10:37 AM
Staff Writers
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Digital media brands Roku and TVision have released findings detailing the viewing habits of OTT and linear audiences.

The report shows OTT audiences to be 36 per cent more engaged with commercials and less likely to walk out of the room during an ad break, as ads are fewer and shorter.

In terms of overall attention, Roku and TVision state OTT viewing drives nearly 50 per cent higher attention scores than linear TV.

OTT also better lends itself to co-viewing, according to the data, as audiences are given the ability to watch on their own schedule and choose what they want to watch.

Co-viewer on OTT was 20 per cent more frequent than linear.

 

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TAGGED: Linear, OTT, roku
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By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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