Summer Of Sport Set To Be Sensational For OTT Streaming
Here, Magnite's Juliette Stead pens that summer is great for OTT streaming. Arguably, less so if your team gets flogged.
Opinion
Study: 90% Of Surveyed APAC Media Execs Say ‘Exclusive’ Content Critical To Retaining Customers
Some 90% of media execs say exclusive content is critical to customer retention. Remining 10% locked in toilet.
Recommended
Getting OTT/CTV Advertising To Work Right
B&T has overdone it with the acronyms in this headline, but it's not to say it's not an ATR (absolutely terrific read).
Partner Content
Who’s Watching? How OTT Stacks Up With Linear
Digital media brands Roku and TVision have released findings detailing the viewing habits of OTT and linear audiences. T...
Connected TV Advertising Spend To Increase 30% In The Next Five Years
Are you the "connecting TV" person at your agency? Well, get set to ask for a bigger office & car spot with this news.
Brightcove Partners With Seven West Media On OTT Streaming Service
Video cloud service provider Brightcove has announced it is powering Seven West Media’s (SWM’s) new ‘total videoâ€...
Switch Media’s New Technology To Increase Streaming Advertising Revenue For TV Networks
B&T has opted for a different revenue growth method, but it involves less technology & more under-the-table gambling.
Global Ad Industry Urged To Adapt TVCs For Streaming Or Lose Millions
This headline comes with a foreboding industry warning that you can take onboard or, as we preferred, choose to ignore.
Akamai Aims To Improve OTT Experiences With New Media Acceleration Capabilities
Content delivery network and cloud services provider Akamai Technologies has announced it has introduced new media accel...