Weekly Ad Round-Up: The Good, The Bad & The “What The Hell Were They Thinking?”

Weekly Ad Round-Up: The Good, The Bad & The “What The Hell Were They Thinking?”

Sometimes marketers get it right and sometimes they get it so wrong! So B&T is doing a weekly roundup of the best, worst and “WTF” of the week in advertising.



“She’s a cab driver; he’s a crab driver. She lives in Tokyo; he lives in Kyoto. Her name is Agostina; his is Santiago.” Scrabble becomes adorable and hipstery. It’s no longer an old person’s game, it’s a game that brings people together.

Pancho Cassis, executive creative director of Lola Madrid, told Adweek“this communication was aimed at opening up to a broader audience, specifically younger players and non-players who spend a lot of time online but are seeking out offline experiences.”

The ad is kind of like a 500 Days Of Summer rip off, but still adorable. 


Fast food companies are relaunching a lot of their past characters, think McDonald’s new Hamburglar. KFC has jumped on the bandwagon, re-imaging the KFC colonel played by ex-SNL star Darrell Hammond.

Despite the quirky TVCs, Colonel has jumped on Twitter feed and he’s really showing his age. The Colonel committed one of Twitter’s deadliest sins- posting 18 tweets in 30 minutes. Maybe KFC did this deliberately, showing how out of date the Colonel now is, but shit this is annoying:

Well you get the point. It’s annoying.


Why does the mum stand there after and continue to watch? Wouldn’t you just drop everything and run.

Adrian Troy, Irn-Bru head of marketing, said: “For generations Irn-Bru has been around to get people through all kinds of difficult situations. ‘Get a Grip’ shows that Irn-Bru is always there to lift your spirits and help you through anything life can throw at you…no matter how awkward it may be.”

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