The much-hyped The Bachelor arrived last night with Matt and his bevy of lady friends delivering 10 some 828,000 viewers and some of its best audience share numbers for 2019.
According to OzTAM, 10 took home 24.5 per cent of last night’s eyeballs (all channels), leaving the network second to Seven (26.7 per cent) and pushing Nine to third (23.1 per cent). The ABC had 17.3 per cent and SBS did 8.5 per cent.
Network 10’s head of programming Daniel Monaghan said: “Audiences have fallen in love with Matt as their 2019 Bachelor. Matt’s journey is just beginning and we can’t wait for audiences to share in his journey to find a love that’s out of this world.
“It achieved the highest share ever for a Bachelor launch, was the number one entertainment show of the night, topped all the demos and created worldwide social buzz.”
Other highlights for 10 last night included The Project (511,000), My Life Is Murder (416,000) and 10 News First (365,000).
Seven won Wednesday on the back of its 6pm news (1.027 million), Home And Away (712,000), The Chase (625,000) and Highway Patrol Special (534,000).
Nine did well with its 6pm news (897,000), ACA (705,000), Hot Seat (498,000) and Young Sheldon (435,000).
For breakfast, Sunrise (276,000) toasted Today (214,000).
The ABC’s night ran thus: 7pm news (640,000), 7.30 (660,000), Hard Quiz (667,000) and Shaun Micallef’s Mad As Hell (660,000).
For SBS, its best was a repeat of King Arthur’s Britain: Truth Unearthed with 277,000.
me&u, Australia’s first and leading mobile ordering and payment platform, has appointed Clementine Churchill as Head of Marketing as they continue to drive rapid growth and expansion in Australia and new international markets. A highly experienced marketing leader and recognised industry thought leader, Churchill joins me&u from My Muscle Chef, one of Australia’s top rated […]
MILO is on the search for Australia’s best made MILO, calling on fans to share their creations for the chance to win #TheMILOCup, via Ogilvy Sydney. This integrated campaign follows on from the success of last year’s ‘Hot v Cold’ campaign, which encouraged Aussies to settle the debate on whether MILO is best enjoyed hot […]
New research from Getty Images, a world leader in visual communications, has found that LGBTQ+ representation in ANZ remains low and stereotypical. It’s 2021 – this needs to change – especially in marketing and advertising. In partnership with GLAAD, the LGBTQ+ media advocacy organisation, Getty Images has launched a full-spectrum Guidebook in direct response to […]
Natural historian Sir David Attenborough is one of the most commanding and respected storytellers in the world and now the iconic series, David Attenborough Life Stories, is available on LiSTNR as part of SCA’s recently announced partnership with the BBC. David Attenborough Life Stories is a series of talks on the natural histories of creatures and […]
Menulog has doubled down on its marketing support for restaurant partners, with the promotion of Senior Marketing Manager, Rami Tamer, to a newly created role of ‘Head of Partner Marketing’, as well as the promotion of former-Blue 449 Performance Manager, Jaryd Buggins. In the new Head of Partner Marketing role, Rami will lead a team […]
ARN has announced Barry Drinkwater will be handing over his content director reins at 97.3FM and 4KQ to respected radio executive, Alisson Longhurst. Drinkwater has had a stellar career in radio spanning more than four decades, and was acknowledged as one of Australia’s Top 20 Content Directors by Radio Today in 2020. He began his radio career […]
Australia’s largest social enterprise is turning 25. On the anniversary of Australia’s first Big Issue magazine being sold on the steps of Melbourne’s Flinders Street Station in June 1996, Town Square has created a campaign to mark the occasion. 25 Years Big is a celebratory statement of pride, rendered in the iconic Big Issue logo […]
The Australian commercial radio industry has joined a global working group of broadcasters, carmakers and tech experts collaborating on the innovation of radio in Android Automotive. Android Automotive is Google’s infotainment operating system which is being built into new connected cars. Industry body Commercial Radio Australia is part of the working group, led by the […]
For the third consecutive year, Triple M’s No Talk Day will return on Thursday July 1 to raise awareness around men’s mental health and encourage courageous conversations on Triple M’s 45 stations across the country with support from partner Beyond Blue. From 6:00am – 6:00pm on July 1, Triple M is encouraging listeners to clear […]
Consumer shifts in how and where people buy products evolved significantly during the COVID-19 pandemic, creating new opportunities for retailers to use new channels, fulfilment strategies and payment options, according to the results of a new survey out today from BigCommerce and PayPal. While a majority of the 3,000 consumers surveyed from the United States, United Kingdom […]
Here is EVERYTHING you need to know about contextual advertising bar the curling wand and the hot pink leg warmers.
The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]