Watches of Switzerland Australia Launches “A Devotion To The Extraordinary” Via Newly Created Agency Moonsail

Watches of Switzerland Australia Launches “A Devotion To The Extraordinary” Via Newly Created Agency Moonsail

Family-owned luxury watch retailer, Watches of Switzerland has launched a national brand campaign celebrating their extraordinary clients, via newly-formed agency Moonsail.

The brand strategy work conducted by Moonsail positioned Watches of Switzerland in a truly ownable space – an unrivalled devotion to their clients.

Moonsail worked closely with acclaimed director and photographer Matsu to bring the vision to life in film and stills. Additionally, they teamed up with music virtuoso Brian Kruger to compose the film score.

The ad aims to be a love letter to the people that buy, wear and love, Watches of Switzerland.

Moonsail, creative partner, Paul Coghlan, said: “The level Watches of Switzerland goes to in looking after their clients, some of whom have been with them since 1997 and has, and continues to, set the bar for the industry.

“For the creative process, we went further and hypothesised that people who can afford luxury watches, their clients generally have harboured some form of success through their own passion and hard work. They are extraordinary in their own right.”

Matt Nankivell, Moonsail, creative partner, said: “What surfaced was perfect, neurosurgeons, environmental scientists, millennial entrepreneurs, mothers leading major international businesses while raising their children, and so many more.

“Celebrating these extraordinary people was a compelling and truthful way to clear space from typical category norms while anchoring the work firmly in the business’ DNA.”

Sam van der Griend, managing director of Watches of Switzerland, said: “The new campaign is all about the people who make our family business such an amazing organisation.

“We wanted to create something that is genuine and authentic; that recognises our clients for the extraordinary people they are, and the devotion our staff show them by providing the highly regarded level of customer service and recognition they deserve.

Devotion to the Extraordinary is now a mantra we use across all of our business, to ensure everything we do delivers on the promise that Watches of Switzerland is Australia’s leading destination to purchase a luxury timepiece from.”

Nankivell added: “Our intention with production was always to work with the most extraordinary talent. Matsu and Brian brought the next level of craft the campaign rightly deserved.”

Van der Griend, added:  “This is the first time that Watches of Switzerland has embarked on an advertising campaign celebrating our clients and our core value of offering outstanding service. 2022 is our 25th year and we look forward to implementing this campaign across our digital platforms and external sites to kick off the celebrations.

“The creativity of Moonsail has been inspirational – “devotion to the extraordinary” encapsulates the WOS mission statement.”

CREDITS:

 Watches of Switzerland

 Chairman: Eric van der Griend

Managing director: Sam van der Griend

Marketing manager: Jun Lee

Production: Sandbox

Director: Matsu

EP: Jenny Crabb

Set producer: Maria Elena Amatulli

Production manager: Dumi Mashinini

DP – Lewis Potts

Editor / Colourist: Denzil Heeger

VFX: Paul Siciliano

Music Composition: Brian Kruger

Sound Design / Audio Post: Soundbyte

Sound Engineer: Brad Habib

AC: Dan Stone

Production designer: Sally Phipps

Gaffer: Dion Borrett

Best Boy: Nick Valentini

HMU: Courtney Therry

Talent agent: Vanda Schijf, Chadwicks

Talent

Brian Kruger

Karen Jackson

Daniel Parker

Shalom Ali

Craig Wiggins

Lisa Bertamini

David Fong

Ricky Saini

Media: Initiative

Strategy:Luke O’Sullivan

Campaign Executive: Ryan O’Connell

Media: Matterkind

General manager: Michael Whiteside

Agency: Moonsail

Creative partner: Paul Coghlan

Creative partner: Matt Nankivell

Account director: Juliet Coghlan

Senior producer: Gemma Kay

 




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