In their first campaign together as partners, Valiant has joined forces with Paper Moose to showcase the quick and easy way to find a business loan.
The campaign uses the idea of a finding the best choice of loan in a sea of options in a rather literal sense, dumping an entire ballpit on the actors with only one ball being ideal.
Jeremy Willmott, creative director at Paper Moose, said: “We had lots of fun dumping 9000 balls on our actors for these spots, demonstrating how overwhelming the business loan market can be and how simple the solution is with Valiant.”
Andreas Polizois, director of marketing, Valiant, said: “We see a kindred spirit in Paper Moose. We knew their playful approach would create something fun and unique to make Valiant stand apart in the stuffy business loan landscape while effectively communicating our proposition”.
Valiant has to date assisted over 14,000 businesses to access over $1.3B in funding. It joins brands such as Australian Ethical, Brighte, Felix and Nano as a part of Paper Moose’s growing portfolio.
Client: Valiant
Founders: Ritchie Cotton, Alex Molloy
Head of Marketing: Andreas Polizois
Agency: Paper Moose
ECD: Nick Hunter
CD: Jeremy Willmott
Copywriter: Pete Saladino
Head of Strategy: James Sykes
Group Account Director: Liz Stephens
Account Manager: Madeleine Huxley
Head of Production: Maren Smith
Designer Director: Yasmin Jones
Designer: Jason Fidel
Production: Paper Moose
Senior Producer: Lucy Whirledge
Director: Steve Anthopoulos
Director of Photography: Dimitri Saunders
Production Design: Alex Holmes
Lion Paw: Marea Fowler
Editor: Oliver Trauth Goik
Colourist: Yanni Kronenberg
VFX: Ben Draisma
Music & Sound: Mighty Sound
Sound Design & Mix: Matt Perrott
Composer: Caleb Jacob
