Tutor Balance Tipped In Favour Of Women For Copy School 2022

Jenny Mak, creative partner at DDB, and Heather Sheen, head of planning at R/GA, will lead the Copy School’s Empathy, Strategy, and Persuasion masterclass in Sydney.

The news means that there are now more women tutors than men, a first for the Copy School.

The copywriting school is running a range of masterclasses starting in November, covering a range of topics including writing to length and using empathy, strategy, and persuasion.

“My co-chair Chris Taylor and I are immensely grateful for the generosity of the pro bono tutors”, said John Bevins, the Copy School’s chair.

“They are keeping alive the creative mentorship that makes the industry. Plus they are making its possible for up to 20 students to get years of learning in one week, for just $495 each… nine masterclasses an intimate venue and a graduation lunch on the Friday.”

The courses in Melbourne will be held at Brix Bar and Dining. The Sydney courses, being held a week later, will take place at The Nag’s Head.

The line up for this round of masterclasses features:

What Makes a Great Copywriter?

Sarah McGregor, Executive Creative Director, Dentsu, in Melbourne / Andy Flemming, 72andSunny, in Sydney.

The Basics

Hillary Badger, Group Creative Director, Clemenger BBDO, in Melbourne / Georgie Waters, M&C Saatchi, in Sydney.

Writing to Length

Jeff Goodby, co-chairman, Goodby Silverstein & Partners, via Zoom in Melbourne and then again Sydney

Empathy, Strategy, Persuasion

Sarah Vincenzini, Associate Creative Director, M&C Saatchi, in Melbourne / Jenny Mak & Heather Sheen, Creative Partner & Head of Planning, respectively, DDB & R/GA, respectively.

Dialogue

Doogie Chapman, Creative Director, Freelance, in Melbourne / Jonathon Kneebone, Founder & Creative Partner, The Glue Society, in Sydney.

Selecting and Directing Talent

Paul Le Couter, Head of Sound, Squeak E Clean Studios, In Melbourne / Ralph Van Dijk, Creative Director and Founder, Eardrum, in Sydney.

Presenting

Tristan Graham, Executive Creative Director, Clemenger BBDO, In Melbourne / Barbara Humphries, Executive Creative Director, The Monkeys.

Resilience

Jess Wheeler, Creative Director + Internet Menace, Freelance, in Melbourne / Dee Madigan, Owner and Executive Creative Director, Campaign Edge.

Finding your Strengths and Working to them

Sally Brownbill, Creative Talent Specialist, The Brownbill Effect, in Melbourne / Esther Clerehan, CLEREHAN, in Sydney

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