Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash
SHARE
THIS



Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love.

Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people face is what to do after they graduate from school, and a recent study* revealed that over 43% of students don’t know what that is.

With career adviser resources too stretched to provide the help they require, students are in dire need of tools that can help steer them towards careers that will genuinely suit their personality and life aspirations. Jacky Winter’s Georgia Perry brought the quiz to vibrant life through her charming illustrations.

SomeOne designed the interface alongside digital agency Lash, who were responsible for digital development. The online tool was produced during COVID 19 restrictions, demonstrating great ingenuity from all involved, Rion Shelley, Head of Brand, Segment & International at Torrens University says.

“One of the biggest impacts of COVID-19 is that due to the cancellation of national Career Expos, we’ve lost the ability to engage with prospective students in person. This quiz provides an insightful and helpful tool for us to reach out to these students in a meaningful way. It’s not only an immensely shareable experience, it’s also uniquely grounded in science.”

The quiz was specifically designed to address key pain-points for school leavers, VCCP CX Director Beth Duddy explains. “When working closely with students we found that a lot were having to juggle the stress of Year 12, with the anxiety of figuring out what they wanted to do for a career.” Capturing attention-spans in a crowded content landscape poses a challenge, Duddy says.

“Gen Z very much have a ‘show me, don’t tell me’ mentality. This really informed the design of Career Crush. In order to serve them personalised career matches within minutes, we developed an algorithm that identifies passions, strengths and skills to match students to a bespoke Career Crush, aligned to Myers & Briggs’ 16 Personality Types.”

Career Crush not only delivers a personality profile, compatible careers and courses, but also throws in a Spotify playlist, personalised podcast and bespoke recipe – perfect food for thought when planning those next steps towards your dream career.

Rion Shelley summarises, “Career Crush provides utility beyond what other university recommendation tools provide, and it does so in a modern and contemporary way that really connects with our audience. We’re delighted with what we’ve been able to achieve in partnership with VCCP by having brand, comms and CX all under one roof.”

Take the quiz now at https://www.torrens.edu.au/career-crush.

 

Please login with linkedin to comment

career crush VCCP

Latest News

The United Nations Development Programme Launches “Don’t Choose Extinction” Campaign Via Wunderman Thompson Australia
  • Campaigns

The United Nations Development Programme Launches “Don’t Choose Extinction” Campaign Via Wunderman Thompson Australia

The United Nations Development Programme has launched its largest and boldest global advocacy and behaviour change campaign to date, “Don’t Choose Extinction” via Wunderman Thompson Australia. The campaign created by Wunderman Thompson Australia, in collaboration with Activista, Framestore and Mindpool, the “Don’t Choose Extinction” campaign is designed to engage the world in a drive towards […]

Harry Hunter & Erin Moy From Entropico Talk: Expanding, The Pandemic & Nurturing Creatives
  • Media

Harry Hunter & Erin Moy From Entropico Talk: Expanding, The Pandemic & Nurturing Creatives

Eight years after opening their doors in Sydney, production company, Entropico has opened in the US. Co-founders Harry Hunter and Erin Moy share with B&T, how they’ve managed to expand and thrive during a pandemic.  Entropico has an integrated approach to creative production. The production house is known for investing in new talent, as opposed […]

Queensland Aboriginal Islander Health Council Launches Vaccine Website Via New Word Order
  • Media

Queensland Aboriginal Islander Health Council Launches Vaccine Website Via New Word Order

In a push to drive increased vaccination numbers and reduce the gap in numbers between First Nations people and the general population, New Word Order were tasked with creating one of the first bespoke COVID-19 vaccine websites in Australia. This new website fills a vital gap in the market by providing vaccine information directly to Aboriginal and Torres Strait Islander communities.

How Are Aussie Banks Performing On Social?
  • Partner Content

How Are Aussie Banks Performing On Social?

It's a report into the social media health of the banks. And further proof of the benefit of owning a rescue helicopter.

Partner Content

by Zavy

Thrive Wins Airbnb’s PR
  • Marketing

Thrive Wins Airbnb’s PR

B&T loves to holiday with Airbnb. We're even okay with the hidden cameras in the bedrooms.

Foxtel Media Unveils FOXTEST To Aid Brands Across Content, Experience & Data
  • Media

Foxtel Media Unveils FOXTEST To Aid Brands Across Content, Experience & Data

Foxtel Media today announced the launch of FOXTEST, a new initiative to help brands explore the future frontiers of advertising. Representing an investment of $3 million, FOXTEST will see Foxtel Media partner with brands to run experiments across advertising content, experience, and data. FOXTEST is born from on-going campaign innovations with brands such as Hyundai, […]

Adobe Announces A Host Of New Creative Cloud Products As Part Of Adobe Max 2021
  • Media
  • Technology

Adobe Announces A Host Of New Creative Cloud Products As Part Of Adobe Max 2021

Adobe HAS kicked off Adobe MAX 2021, the largest creativity conference in the world. The company delivered innovation across Creative Cloud flagship applications and introduced new collaboration capabilities to fuel new levels of creativity for millions of customers worldwide, from students to social media creators to creative professionals. It is another big year for Adobe who have […]