In the next instalment of the ‘Proudly Ordinary’ campaign for Tooheys Extra Dry, Lion and 72andSunny continue their partnership with work from Vice and Aaron Gocs (Gocsy).
Gocsy is a beloved icon of Australian outsider comedy who creates content for Vice and his own broadcast channels.
As part of the highly successful ‘Proudly Ordinary’ brand campaign Gocsy has produced in his own imitable style a tour of the Tooheys Factory released through Vice.
You can check out the new work here.
The launch continues on the highlighly successful campaign that also includes previous collaborations with Scottie Marsh, Big Lez/Mike Nolan, Betoota Advocate and Struthless.
The campaign also includes digital videos and OOH, taken from real customer reviews of the beer across the Tooheys Extra Dry social channels, including this hilarious review from Paul M.
Credits for the campaign are as follows:
Client: Tooheys Extra Dry / Lion
Creative: 72andSunny Sydney
Media: UM
