The Role Of Data In The COVID-19 Pandemic

The Role Of Data In The COVID-19 Pandemic
SHARE
THIS



Georgie Brooke is the CEO at Data as a Service company smrtr. In this piece, he explains the role of data in navigating the COVID-19 pandemic.

The COVID-19 pandemic has provided society with one of the most significant challenges in recent memory. It has also come at a time where we live in a technologically advanced and data-driven world.

It is no surprise, therefore, to learn that data has played a major role in helping various governments, companies and groups navigate the COVID-19 virus and the various challenges it brings.

In this piece, we take a look at some of the best ways data has been used during the pandemic. 

Understanding the virus and how it spreads

Given the virus was so new and has spread so rapidly, much of the response to COVID-19 has involved governments seemingly ‘learning on the go’, when it comes to their response. These learnings have been made with the assistance of data, however. The Centers for Disease Control and Prevention in the US, for example, has been collecting data about asymptomatic COVID-19 patients to better understand how the virus might present in such individuals. As a result the CDC was able to build a model which found 59 percent of COVID-10 transmissions can come from people not displaying symptoms.

The collection of this data helps governments around the world make educated decisions around how they assess the risk of asymptomatic transmission and helps with the deployment of relevant safeguards. 

Using data to make predictions

Although the virus has continued to find new ways to spread throughout the pandemic, governments have been attempting to use data to best make predictions on its movement and alert the community accordingly. For example, locational data from mobile phones can be used by governments to identify certain areas that have seen high levels of movement. This information can then be taken to highlight potential ‘hot spots’.

Interestingly, Natural Language Processing (NLP) – the same technology used by Siri and Alexa – has emerged as a way to help experts understand COVID-19. Given the vast amounts of information available online about the pandemic, it is next to impossible for a human to collect and synthesise all the relevant data. NLP, however, can mine through text to collect this unstructured data and arrange it in a way that is usable and helpful.

Using data to emerge from the pandemic

With various vaccines now available, there appears to be some light at the end of the COVID-19 tunnel. As the focus moves economically recovering from the pandemic, experts are starting to look at the role of data here. 

Many governments that have been providing financial support for the public throughout the pandemic now find themselves in a great amount of debt. However, there is an opportunity for such governments to save money in the long term by creating data-driven efficiencies. With the pandemic paving the way for a remote work revolution, governments can look at the data that is collected through this shift to help facilitate the workplaces of the future. Additionally, healthcare systems that are currently being overrun will soon be able to use the data currently being collected to shape more sustainable future strategies.

Consultancy firm EY recently urged governments to look at data collected during the pandemic to help aid financial recovery. “As governments seek to balance economic burden with protecting lives during the pandemic, we will need to adapt our way of doing business. Shielding and working from home will be normal practices for the foreseeable future. But data should provide the basis for any recommended action,” EY said.

At smrtr, we have launched the smrtr for Good initiative as a way to help make the world a better place using data. Click here to find out more.

 

 

Please login with linkedin to comment

pandemic smrtr

Latest News

Creating Efficiencies in the Age of Consumer Privacy
  • Marketing

Creating Efficiencies in the Age of Consumer Privacy

In this opinion piece, Jess Miles, Country Manager ANZ of Integral Ad Science, reflects on the questions surrounding consumer data. The ability to collect consumer data online has revolutionised digital advertising by enabling customised targeting strategies and data collection. This reliance on data has been the cornerstone of many audience targeted strategies enabling marketers to […]

Opinion

by Kathleen Farmilo

Kathleen Farmilo
Jye Smith Named President Of Vibewire Board
  • Media

Jye Smith Named President Of Vibewire Board

After ten years of board leadership of the young entrepreneurial collective Vibewire, Founder & Co-CEO of Disruptors Co. Gavin Heaton is passing the torch to fellow strategy and creative leader Jye Smith, Founder and Director of branding and design studio DOUBLESTAR CO, who will now take over as Board President.

Australian CDP Lexer Raises $33.5M In Funding
  • Technology

Australian CDP Lexer Raises $33.5M In Funding

Lexer, the Customer Data Platform for brands and retailers, today announced it has raised AU$33.5 million in Series B funding, bringing its total funding to AU$43 million. The round was led by Blackbird Ventures and King River Capital, with Series A investor January Capital also participating. Blackbird’s Rick Baker will join the Lexer board. The […]