Learning Your ABCs From Your AAIDs: Understanding Mobile Data
Learn your ABCs from your AAIDs with this top read. Although it does have a strobe effect for anyone with ADHD.
Opinion
Five Best Forms Of Internal Data Use
Here are five best forms of internal data use. While tomorrow B&T will be presenting six tips for browning cauliflower.
Opinion
Data Sandbox: Are They The Answer?
This columnist asks "are data sandboxes the answer"? Well, not if the question is what's the capital of Uruguay.
Opinion
The Role Of Data In The COVID-19 Pandemic
Here's expert commentary on the role data's played during COVID. Sadly, no bats or pangolins featured in a focus group.
Opinion
Four Ways You Didn’t Know Data Could Be Used For Good
Here are four ways data can be used for good. Which sadly don't include horse racing tips or cheating at casinos.
Opinion
3 Most Common Data Analytics Mistakes (And How To Avoid Them)
Boris Guennewig, Co-Founder and CTO of Data as a Service company smrtr. In this piece, he runs through the most common m...
Opinion
Why The UN Is Looking At Data And Racism (And What We Can Learn)
The UN is looking at data and racism. B&T's not sure why they don't just watch the evening news.
Opinion
Finding The Safe Space: Why We’re All Talking About Data Clean Rooms
Data clean rooms set to be the next big industry buzzword. Replacing the hideous "change agent" & "holistic approach".
Opinion
Using Data To Supercharge Your Business Strategy
The term ‘data commercialisation’ is often associated with the buying and selling of data. But data is also playing ...
Opinion
Tips For Finding Profitable New Customers
It's top tips to find profitable customers that don't include a large butterfly net & bungling them into a waiting van.
Opinion
The Three Must-Haves For Your Data Strategy
Here are the three must-haves for your data strategy. A fourth could possibly include the value of legumes in your diet.
Opinion
When You Do And Don’t Need AI
Here's top tips for when you do and don't need AI. Alternatively, ask Alexa if she thinks it's worth reading.
Opinion
The Rise And Rise Of The ‘As A Service’ Model
Here's a top piece on data as a service model. And as data's adland's "new gold", you could turn it into a new tooth.
Opinion
2021 Data Predictions: What To Expect In The Year Ahead
Once again, data set to join omnichannel and full-service as the advertising industry's most ubiquitous words.
Opinion
Data Pooling: What Is It And Why Does It Work?
Nervous about a half pike with twist into the data pool? Tighten the Speedos with this read judged a "perfect 10".
Opinion
Creepy Or Convenient?
If B&T's editor could think of a three-word headline for every story he'd be retired by now.
Opinion
Offline Data: Your Online Friend
Here's a story about online friends that makes no reference to Tinder, Bumble, Hinge or any of the other usual suspects.
Opinion
How To Ease Consumer Privacy Concerns
Here's top tips on how to ease consumer privacy concerns. Stop spying on them as good as any place to start.
Opinion
