Gogglebox Takes Out Top Entertainment Show In OzTam Overnights
B&T's overnight TV ratings report is like Shakespeare as retold to That's Life magazine while drinking heavily.
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New Survey Unveils How Aussie Marketers Intend To Use Data In A Privacy Focussed Future
The great 'data VS privacy' debate rears its head again here. Still, not as rancorous as the hot or cold custard debate.
Hey Marketers, What’s The Deal With Data? Have Your Say In Smrtr’s & B&T’s New Data-Driven Insights Survey Today!
This data survey takes a mere four minutes to complete. Three if you just tick the "all of the above" option.
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Marketers Assemble! Have Your Say In B&T & Smrtr’s Data Collection Survey Today!
Fill in Smrtr's data collection survey for your chance to win! OK, there's no prizes other than a spot of time wasting.
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Gumtree Media Unveils Data Tech Partners To Enable Precision Targeting With Real-World Attribution
Gumtree now more than just a cheap, slightly stained secondhand couch after revealing new precision targeting thing.
How We Can Make Data Portability Work
Do you lie awake at night thinking about data portability? We'd suggest you get a life, but not before you read this.
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An Educated Guess: Three Ways Hypothesis-Based Marketing Can Work For You
Look, it's top tips to mastering hypothesis-based marketing that mercifully doesn't require revisiting Year 12 maths.
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What’s The Role Of Data In Fighting Climate Change?
Data revealed in fight for climate change. Because last weekend's by-election in the Hunter Valley didn't do anything.
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Separate Or Dissipate? Can Changes To Data Sharing Change Ad Tech
The hot topic of data sharing & ad tech discussed here. Well, in terms of hotness, it's service station meat pie "hot".
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What COVID-19 Showed Us About Using Data To Boost Your Bottom Line
It's top tips for marketers in this era of COVID that, yes, will arguably be of no use to anyone in the travel industry.
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How The Consumer Data Right Is Changing Australia (For Businesses)
The Consumer Data Right has been billed as a revolutionary new way for Australian businesses and customers to share data...
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How DMPs And DSPs Are Integrating Data
To be honest, B&T could fill a whole newsletter with articles about data. Although we'd never make anyone suffer that.
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How The ACCC Wants To Pull Down Data Barriers
Read how the ACCC wants to pull down data barriers, but not in a David Hasselhoff-Berlin Wall kind of a way.
STP: Connecting Segments Through Targeting
Paul Argus is the CMO at smrtr. In this piece, he explains why ‘STP marketing’ is still so popular and how marketers...
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Targeting And Retargeting: What You Need To Know
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Business Data And Consumer Data: What’s The Difference?
Does business & consumer data leave you confused? Enjoy a 'light bulb' moment here without any threat of electrocution.
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Connecting The Dots: How You Can Use Location Data
Here are top tips to connecting the dots when it comes to location data without any need for a cork board and pins.
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Making Second-Party Data Work For You
Here are top tips on getting second-party data to work for you. Sadly, no tips on re-gassing second hand fridges.
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