B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • State of Origin
  • WPP
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • imaa
  • AFL
  • Anthony Albanese
  • AI
  • Spotlight on Sponsors
  • Foxtel
  • Meta
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Stockland Invests $2.5m In smrtr
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Technology > Stockland Invests $2.5m In smrtr
Technology

Stockland Invests $2.5m In smrtr

Staff Writers
Published on: 3rd March 2021 at 10:29 AM
Edited by Staff Writers
Share
3 Min Read
SHARE

Data and analytics company smrtr has received a $2.5 million investment from Australian property development company Stockland.

In a statement, smrtr said the investment will contribute to the delivery of its “new and transparent approach to data as a service (DaaS)”.

The investment will also support smrtr’s vision to create the world’s most effective and secure data and analytics company, expanding smrtr’s data commercialisation offerings and increasing its pool of data assets.

“No other company in Australia offers as many points of view as smrtr does,” smrtr co-founder and CEO Georgie Brooke (pictured, right) claimed.

“Data is usually created and made available in silos, meaning users only get a single view of the world, however the true picture only emerges from connecting several different views which is what smrtr is able to offer.

“Within our smrtr data universe of 16 million Australians we have close to 50 billion transactions and data points on mobile usage and location, purchasing behaviour, financial transactions, property insights and automotive buying behaviour.

“By analysing and overlaying this data, or utilising our audience segments, we enable our clients to see the bigger picture leading to better decision making and outcomes.”

Stockland, who is one of smrtr’s customers, shares smrtr’s focus on data-driven innovation. From this shared vision, Stockland will be working together with smrtr to continue developing a suite of data and analytics insights and continue to drive better customer experience.

Brooke said there is an increased global need for high quality, trusted data and a simple way for commercialising data to inform better decisions, particularly as companies look for more efficient ways to reach their customers in a post-COVID-19 world.

“We are thrilled to have the investment and support from Stockland, which will help to expand the insights we can provide to a range of Australian businesses across all industries.”

The news comes as smrtr continues to expand its clientele, which includes the likes of Network 10, News Corp, NBNCo, AMP, Miele and Budget Insurance.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: smrtr, Stockland
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Patrick Rowe, Mandie Van Der Merwe, Avish Gordhan.
Agency Scorecard: Saatchi & Saatchi
15/07/2025
SCA Chief Content Officer Dave Cameron To Depart After 30 Years
15/07/2025
Harley-Davidson Rallies Riders For Inaugural ‘United We Ride’ Fundraiser Via The Salvation Army
15/07/2025
Agency Scorecard: Nunn Media
15/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?