Data and analytics company smrtr has received a $2.5 million investment from Australian property development company Stockland.
In a statement, smrtr said the investment will contribute to the delivery of its “new and transparent approach to data as a service (DaaS)”.
The investment will also support smrtr’s vision to create the world’s most effective and secure data and analytics company, expanding smrtr’s data commercialisation offerings and increasing its pool of data assets.
“No other company in Australia offers as many points of view as smrtr does,” smrtr co-founder and CEO Georgie Brooke (pictured, right) claimed.
“Data is usually created and made available in silos, meaning users only get a single view of the world, however the true picture only emerges from connecting several different views which is what smrtr is able to offer.
“Within our smrtr data universe of 16 million Australians we have close to 50 billion transactions and data points on mobile usage and location, purchasing behaviour, financial transactions, property insights and automotive buying behaviour.
“By analysing and overlaying this data, or utilising our audience segments, we enable our clients to see the bigger picture leading to better decision making and outcomes.”
Stockland, who is one of smrtr’s customers, shares smrtr’s focus on data-driven innovation. From this shared vision, Stockland will be working together with smrtr to continue developing a suite of data and analytics insights and continue to drive better customer experience.
Brooke said there is an increased global need for high quality, trusted data and a simple way for commercialising data to inform better decisions, particularly as companies look for more efficient ways to reach their customers in a post-COVID-19 world.
“We are thrilled to have the investment and support from Stockland, which will help to expand the insights we can provide to a range of Australian businesses across all industries.”
The news comes as smrtr continues to expand its clientele, which includes the likes of Network 10, News Corp, NBNCo, AMP, Miele and Budget Insurance.
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