Data this, data that. As a marketer in the data driven age, your work is undoubtably centred on the ways first-party, second-party, and third-party data is used to make your job easier and to get the results you desire. Which is why we need you!
B&T and smrtr have joined forces to create a survey asking you – the 21st century marketer – to air your thoughts on the effectiveness of data-driven insights, how you currently use it, and how you think it will be used in the future.
Through these questions, we want to know how you source and use external data, and your takes on the practicality of first-party and second-party data, among other things.
But this isn’t just about us.
By participating in smrtr and B&T’s Data Driven Customer Insights and Audiences survey, you’ll be helping formulate an industry-wide perspective on the most effective means of leveraging data, as well as how suppliers can keep up with the times and strengthen their services in the coming years.
What’s more, you’ll also receive a final copy of the smrtr-compiled report, with which you can adjust and bolster your offering using the findings.
Oh, and did we mention you’ll also go in the draw to win a gift card for a swanky dinner for two that can be redeemed anywhere in Australia? You’ll be the envy of adland!”
All we need you to do is take a quick five minutes out of your day to help your industry, put yourself in the running for an opulent dinner, and complete the survey, which you can do HERE.
