As a marketer, are you concerned about the effectiveness of first-party, second-party, and third-party data? Do you have any thoughts on how data-driven customer insight is currently used? If you answered “yes” or “no” to either then congratulations, you’re just who we’re looking for!
B&T and smrtr are teaming up for a survey on the ins-and-outs of data collection – including how it’s currently used by marketers and how it will be used in the future – and we need your help.
Given the ubiquity of data collection, and how important it is for marketers hoping to learn more about their target audience, B&T and smrtr are asking for you to help us help you.
We want to know about your use of third-party data, your take on first-party and second-party data’s effectiveness, and how data collection can evolve and improve going forward.
By taking part in our survey, you’ll be helping the industry gain further insight into how it can best leverage data today, as well as how data suppliers can meet changing demands and bolster their services in the coming years.
Not only will you be part of this insightful study – helping to achieve an industry-wide perspective on data collection – but you’ll also receive a final copy of the report compiled by smrtr, featuring valuable insights which you can then adjust and customise for your offering.
What’s more, you’ll also go in the draw to win an enviable waterfront dinner for two at Cirrus!
But, like we said, that’s only if you help us help you and take out a quick five minutes of your day to complete the survey, which you can do HERE.
