The Incubator Wins Property Mate Account

The Incubator Wins Property Mate Account
B&T Magazine
Edited by B&T Magazine



Property Mate has appointed The Incubator as its creative services agency following a competitive pitch.

The decision to collaborate with The Incubator comes as PropertyMate prepares to significantly ramp up its national identity within the property app market.

At this pivotal moment in a new phase of expansion, PropertyMate requires an agency who can help them fill out their brand identity and pinpoint their core positioning, in order to deepen their unique foothold in the market. Rather than tackling the existing big players with an identical product, PropertyMate’s unique user experience takes consumers on a journey of discovery, enabling them to find properties they may not otherwise have seen or considered. 

The Incubator aims to firmly establish PropertyMate as a household name, through a careful process of business development strategy, brand evolution, positioning and expansion. 

“We are honoured to join forces with Property Mate,” said Jeremy Walsh, CEO of The Incubator. “The Incubator loves working with challenger brands, and these guys are all set to shake up the Australian property industry. We’re thrilled to join them on this ride and look forward to helping them smash their growth targets going forward”.

This partnership represents an opportunity for The Incubator to help build Property Mate’s brand awareness, as they have done for similar challenger brands such as Tradie and Brick Lane. 




Please login with linkedin to comment

PROPERTY MATE the incubator

Latest News

Gravity Media Australia To Deliver Crankworx Cairns For Red Bull TV
  • Advertising

Gravity Media Australia To Deliver Crankworx Cairns For Red Bull TV

Gravity Media confirmed details for the global coverage of this year’s Crankworx Cairns. Gravity Media Australia will deliver the international broadcast technology and production outcome for Crankworx Cairns, the world’s largest mountain bike festival, from 22 to 26 May. Coverage of Crankworx Cairns will be delivered across Red Bull TV. Crankworx, a four-day festival of […]

Connecting Plots Nabs Saatcho & Saatchi Alum Craig Page
  • Advertising

Connecting Plots Nabs Saatcho & Saatchi Alum Craig Page

connecting plots has announced Craig Page as the new Strategy Partner as Tim Collier departs to pursue new opportunities. Lead image: Craig Page, strategy partner, Connecting Plots. Craig Page, esteemed integrated strategist and founder of strategic consultancy WeirdWorks, joined Connecting Plots as a strategy partner to lead the company’s strategic services. Page, who founded WeirdWorks […]

Roger Federer & Rafael Nadal Revive Core Values Campaign For Louis Vuitton
  • Campaigns

Roger Federer & Rafael Nadal Revive Core Values Campaign For Louis Vuitton

Louis Vuitton launched a new iteration of its storied ‘Core Values’ campaigns, captured by Annie Leibovitz. The campaign featured Roger Federer and Rafael Nadal as they ascended to the summit of Italy’s Dolomites mountain range. The tagline reads, “There are journeys that turn into legends”. 3,000m high, Nadal and Federer are seen not as competitors […]

One Year Later, Is BAR Ogilvy’s Livingfont Making A Difference?
  • Advertising

One Year Later, Is BAR Ogilvy’s Livingfont Making A Difference?

This International Biodiversity Day, ANP| WWF and BAR Ogilvy are reinforcing the importance of ‘The Endangered Typeface’ campaign to “protect all animal life”. When talking about the 6th mass extinction, can you really tell the difference a year makes? With the endangered typeface, a living font created in 2023 in a partnership with Associação Natureza […]

“These Issues Aren’t Unique To Our Industry”: Rose Herceg Chats To B&T Ahead Of Create Space Census Results
  • Advertising

“These Issues Aren’t Unique To Our Industry”: Rose Herceg Chats To B&T Ahead Of Create Space Census Results

On Tuesday, 21 May, the Advertising Council Australia (ACA) will host an all-industry webinar to reveal the findings of the second Create Space census. Close to 2,500 professionals from advertising, media, and marketing participated in the anonymous census in November 2023, providing an updated picture of the industry’s demographics and experiences of diversity, equity, and inclusion. […]

Kieran Moore: ‘No Client Has Ever Asked For More Junior People On Their Account’
  • Advertising

Kieran Moore: ‘No Client Has Ever Asked For More Junior People On Their Account’

Kieran Moore is one of Australia’s most experienced public relations leaders, having most recently served as the CEO of public relations, government relations, experiential and design for WPP AUNZ, following a six-year stint as the CEO of Ogilvy PR. Now as the director and principal at comms and reputation management consultancy Brangwin and Moore, which […]

Zitcha appoints Josh Forsyth as sales lead to drive retail media growth across APAC
  • Advertising

Zitcha appoints Josh Forsyth as sales lead to drive retail media growth across APAC

Following global expansion and continued strong local demand Zitcha appointed Josh Forsyth as APAC sales lead. Lead image: Josh Forsyth, sales lead, Zitcha. Australian-headquartered Zitcha, which operates across four continents in countries including the US, UK, Canada, New Zealand and South Africa, is looking to Asia as the next major emerging retail media market. In […]

Moët Hennessy NZ Adds Special PR To Agency Roster
  • Advertising

Moët Hennessy NZ Adds Special PR To Agency Roster

Special PR has been added to Moët Hennessy’s roster of communications agencies in New Zealand following a competitive pitch. Special PR will be responsible for integrated communications for Moët Hennessy across its luxury brands, including Cloudy Bay, Whispering Angel, Veuve Clicquot and Glenmorangie. The scope of work includes media relations, influencer marketing, content creation, events […]