Melbourne’s 101.9 The Fox has celebrated its long-term partnership with Victorian ski resort Mt Buller as its shows broadcast from the ski fields this week.
The partnership, which has extended for over 30 years, sees The Fox provide the resort with content, socials, promotions, advertising, snow reports, competitions, chairlift sponsorship, streaming and more.
The Fox’s breakfast team Fifi, Fev & Nick, workdays’ Tim Lee and Aaron Rich and drive duo Carrie & Tommy have all taken to the slopes with their shows this week as Mt Buller relishes it’s most successful snow season to date.
Enjoying all that Mt Buller has to offer while broadcasting live from ABOM, The Fox team took to the slopes skiing and boarding, exploring the resort and enjoying the best of the local hot spots including Spurs Smokehouse, Moosehead Whisky & Blues Bar, Breathtaker Spa and Kooroora Hotel.
101.9 The Fox content director, Amanda Lee, said: “Mt Buller is Melbourne’s favourite winter destination, and The Fox is Melbourne’s favourite station. It’s a natural fit with a huge amount of integration. We love Mt Buller, we love being able to send our listeners to the mountain each year and how lucky are we to experience this bit of magic in the Victorian high country every year.”
Dave Clark, Mt Buller marketing executive, said: “The Fox is part of the family here on Mt Buller and brings the great music and good vibes all snow season. From rides on The Fox Chairlift with friends to live broadcasts with our favourite station personalities, The Fox is very much part of our mountain and creates the soundtrack to our ski days and nights up here. Mt Buller values the close partnership and the natural affinity that connects Mt Buller to Melbourne listeners; delivering regular sprinklings of ‘snow’ over the airwaves to Fox listeners even when they can’t be on the slopes.”