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Reading: Tennis Australia Launches “See The Game” Campaign Promoting The United Cup, Via Sunday Gravy
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B&T > Campaigns > Tennis Australia Launches “See The Game” Campaign Promoting The United Cup, Via Sunday Gravy
Campaigns

Tennis Australia Launches “See The Game” Campaign Promoting The United Cup, Via Sunday Gravy

Staff Writers
Published on: 11th January 2023 at 2:17 PM
Staff Writers
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The United Cup, a world-first mixed tennis tournament, came to an end over the weekend and Sunday Gravy developed “See the Game,” a platform designed to encourage sports fans to look past the gender of the athletes playing it.

The United Cup, pioneered by Tennis Australia as well as the men’s ATP Tour and Women’s Tennis Association (WTA), saw the leading tennis stars of all genders from 18 nations competing together for equal ranking points and equal prize money.

Working with LA-based director, Scottie Cameron and global production house, The Mill, Sunday Gravy’s campaign saw the players removed, allowing fans to witness a game of tennis without the bias of men, women, or stars.

The campaign featured across OOH as well as online.

The introduction of the new United Cup format, held between December 29- January 8, saw the best players, including Nadal, Sakkari, Swiatek and Pegula, come together to “smash barriers” by playing side-by-side on an equal playing field — something previously reserved for the Olympics.

Campaign credits:

Agency: Sunday Gravy
Director: Scottie Cameron
Production: Go Atticus
Post Production: The Mill
Client: Tennis Australia
Media agency: Phd

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TAGGED: Sunday Gravy, Tennis Australia
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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