Sydney Olympic Park Celebrates 20 Years With “365 Things to See And Do” Campaign

Sydney Olympic Park Celebrates 20 Years With “365 Things to See And Do” Campaign
SHARE
THIS



Sydney Olympic Park is celebrating 20 years of evolution since hosting the 2000 Olympic Games, kicking off the year with the biggest brand campaign in the Park’s short, but eventful history.

“365 Things to See and Do” is a multi-channel campaign running across cinema, BVOD, online and social and is being amplified on the ground through an interactive Augmented Reality installation and high-impact OOH, including billboards and flagpole banners throughout Sydney Olympic Park.

Every day during 2020, Sydney Olympic Park will showcase a unique experience that can be had in the Park.

This story is being told via Facebook and Instagram with Park visitors invited to contribute their own experiences by using the hashtag #365things, which are then posted directly to a social feed on the 365things.com.au landing page.

In addition to the 60-second cinematic piece and 30-second TVC, there are five individual video pieces each showcasing a different aspect of life at Sydney Olympic Park, from sport and recreation, arts and culture, and learning and discovery, to community, family and leisure activities.

The “365 Things” campaign was developed in conjunction with creative agency, Banjo with the AR experience designed by experiential agency Urban.

Brett Morgan, Sydney Olympic Park Senior Manager Marketing and Communications said:

“Sydney Olympic Park rightfully has a reputation as the premier sports and major events precinct in Australia, but what many people don’t realise is there is another side to the place, with vast outdoor spaces, public art, over 50 dining options, playgrounds, wildlife sanctuaries and culturally-significant sites that well and truly pre-date the Olympic Games.

“This campaign will help us tell the whole story of what the Park has to offer to the residents of Sydney, now and into the future, while acknowledging the transformation that has taken place here over the past 20 years.”

Perhaps the most impressive element is the Augmented Reality installation located outside the Sydney Olympic Park train station within the precinct’s town-centre. The imposing structure stands almost 4 metres high and acts not only as a great photo opportunity for arriving visitors, but doubles as a virtual “screen”, around which the Augmented Reality experience is centered. The experience is completely self-guided and is accessed via the user’s mobile phone.

“This bold feature really creates a sense of arrival at the Park and is a great opportunity for visitors to engage with our brand on their way to or from an event in one of our many world-class venues,” Morgan said.

The public can also expect to see a second, smaller AR-powered structure at major sports and concert events taking place at Sydney Olympic Park this year. Look out for it at T20 World Cup, National Athletics Trials, select BBL and AFL matches and State of Origin.

 

Please login with linkedin to comment

Olympics sydney olympic park

Latest News

opr Report: The Need To Rethink Content In A Post-Pandemic World
  • Media

opr Report: The Need To Rethink Content In A Post-Pandemic World

A new report shows the need for brands and organisations to rethink their approaches to marketing and communications content in a post-pandemic world. The new report, titled Future of Content and part of opr’s Futures series, takes an in-depth look at the changing way audiences find, consume, make and share content in Australia and around the […]

Are Media Appoints Jane Huxley As CEO, As Brendon Hill Departs
  • Media

Are Media Appoints Jane Huxley As CEO, As Brendon Hill Departs

Are Media has announced the appointment of a new chief executive officer to replace Brendon Hill. Jane Huxley is the new CEO and starts with Are Media on Monday 26 April. Huxley is a highly experienced executive with a background in digital and technology businesses. Most recently Huxley was the regional managing director for Spotify, […]

Expedia’s Brand Positioning Takes New Direction
  • Marketing

Expedia’s Brand Positioning Takes New Direction

Expedia has announced a new brand direction as the world prepares for the return of travel demand. The online travel giant’s new global positioning is grounded in the understanding that who you travel with matters, and comes after months of customer research. From an updated look and feel to enhanced product offerings, Expedia is looking […]

Equity Mates Media Joins The Acast Creator Network
  • Media

Equity Mates Media Joins The Acast Creator Network

Equity Mates Media, the number one finance and investing network for young Australians, has joined the Acast Creator Network. Its five podcasts, which are some of Australia’s favourites, will now be hosted and distributed by the creator-first podcast company Acast. Equity Mates Media was created to give everyday people the inspiration, information and confidence to […]

Shot of a young woman gardening at home
  • Media

iStock Reveals Top Tips To Visualise Sustainability In ‘21

After an unprecedented year of challenges, iStock research has shown that Australians and New Zealanders are increasingly expecting businesses to communicate with greater empathy, both in terms of a brand’s language as well as its visuals. Celebrated globally on April 22, Earth Day presents a timely opportunity for businesses to put empathy into practice, iStock […]

Pinterest And Shopify Expand Partnership
  • Marketing

Pinterest And Shopify Expand Partnership

Pinterest and Shopify have announced the expansion of their partnership to 27 additional countries. The partnership will provide more than 1.7 million Shopify merchants around the world with an easy way to bring their products to Pinterest and turn them into shoppable Product Pins to be discoverable across the platform. With the evolution of the […]