QMS Paris Network Reaches 11.5 Million Australians
QMS' Olympics network certainly delivered on eyeballs. B&T thinks Celine not getting…
Raygun & Olympic Gold Break Aussie Sports Consumption Records
Our online sports consumption hit record highs in August. We're still unsure…
Snoop Dogg’s Olympics Photographer: ‘The Key To Virality Was Focusing On Reactions, Not The Action’
Anyone following the Olympics coverage would've noticed the ubiquity of Snoop Dogg.…
The Golden Age Of Social Media: How TikTok Is Transforming The Olympic Experience
We're apparently in the golden age of social media, as was evident…
Emotional Connection & Digital Innovation Set To Drive Nine’s Paralympics Coverage
Footy team proved an embarrassing disaster again this season? Revert all your…
QMS Delivers Gold For Brands With 40,000 Pieces Of Paris Olympics Content
Forget the comfort of your lounge room, it appears QMS' OOH network…
McDonald’s, Nike & Coca-Cola: The Winners & Losers Of Olympics Sponsorships
Which Olympic ads topped the podium? Which ones failed to medal at…
An Olympic Effort: Kaj Lofgren On Making The Yarra Swimmable
There's plenty that can be learned from the French, though we didn't…
Beyond The Medal: The Business Of Athlete Endorsements
The IPG Mediabrands COO takes a look at the perils & pitfalls…
Is Raygun Becoming The Most Marketable Athlete Of 2024?
Raygun's 15 minutes of fame looks set to be extended. Yet another…
Stan & CulturalPulse Partner To Promote Australia’s First Multilingual Olympic Experience
Duo worked to bring Aussies a multilingual Olympics experience that, alas, didn't…
Ipsos Iris Data: 2024 Paris Olympics Dominated Australian News & Sport Coverage In July
The Olympics dominated Aussies' online reading habits in July. B&T predicts big…
Dylan Alcott & Sylvia Jeffreys Head Up Nine’s Paralympic Coverage
Sleep still not back to normal after the Olympics? Continue your reign…
AAMI, Telstra & Qantas Among Most Memorable Brands As Linear TV Wins Gold In Olympic Coverage
Research shows Aussie brands & athletes both winners from the Olympics. Sneesby's…
TV Ratings (12/08/2024): The Block Kicks Off 20th Season With A Ratings Win
Spent from two weeks of thrilling, Lycra-clad Olympic excellence? Find your inner…
Olympics Closing Ceremony Wrap: Tom Cruise Channels Indiana Jones, Snoop Dogg & Dr. Dre Drop It Like It’s Hot
Closing ceremony has a distinct US flavour. Still, there's only so much…
TV Ratings (6/8/24): Nine Goes Big For Australia’s Biggest Day In Olympics History
How was the action in Paris last night? And it almost gave…
QMS & Toyota, Woolies & Bupa Celebrate Upcoming Paralympic Games Across Digital Screens
QMS delivers a gentle reminder the Paralympics start in under three weeks.…
Fabulate Data: Olympians’ Paris Journeys Drive Major Follower Growth On TikTok & Instagram
Olympians proving popular on Insta & TikTok & not just the ones…
Nine Olympic Ad Revenue Increases By More Than $5 Million
Nine's confirmed its Olympics revenue is up a further $5 million. Just…
TV Ratings (06/08/2024): Nine Revels In Olympic Glory
Viewers of last night's Olympics scored a 14-year-old winning gold & loads…
TV Ratings (05/08/2024): Win Or Lose, Aussies Tune In For Olympic Coverage
Best thing about the Games has been the Aussies' fluro yellow uniforms.…
“The Sluttiest Thing A Man Can Do”: Is Olympics Double-Standard Sexism Going Unchecked?
Yes, the cheekbones on that Italian swimmer could cut glass. But some…
“All Gold Everything”: The Very Best Of Snoop Dogg’s Olympic Antics
The IOC refused to comment on whether it has been subjecting Snoop…
TV Ratings Weekend Wrap: Olympics & NRL Dominate Huge Weekend Of Sport
Hasn't Paris provided the most gorgeous of backdrops to the Games? That…
Corona Cero Leverages Iconic Olympic Surfing Photo For New OOH Campaign
If there was an indelible image from the Paris Games it would…
QMS & Patties Serve Up 3D Pies For Paris Olympics Fans Via Four’N Twenty
Has your Olympics addiction brought out your culinary worst - VB, Cheezels…
TV Ratings (01/08/2024): NRL Threatens Olympic Coverage
B&T never likes to speak ill of the Games given it features…
“Women Can Be Strong & They Can Take Up Space”: Sexism Rattles ‘Equal’ Olympics
Some Olympics commentators are still firmly stuck in the past, it seems.
Mamma Mia! Pizza Hut Hong Kong Taunts Italians With Free Pineapple On Pizza Following Olympics Fencing Stoush
It appears nothing pisses off Italians more than pineapple on pizza. Well,…
Snapchat Launches Immersive AR Olympic Experiences
Snapchat offers AR filter celebrating the 1924 Olympics centenary. B&T reckons we…
TV Ratings (31/07/2024): Nine Continues To Cash In On Aussie Gold
Olympics still killing it, as Nine staff enjoy photographic exhibition of Mike…
TV Ratings (30/7/24): Mollie O’Callaghan & Ariarne Titmus’ Epic Swimming Success Helps Nine Dominate Again
Olympics swimming proving a ratings bonanza for host Channel Nine. B&T eagerly…
Olympics Broadcaster Warns Camera Operators Against “Sexism” In Filming
Olympic camera operators warned about sexist imagery. Some equestrian horses also worried…
“I’m A Little Creeped Out”: Do Microsoft & Google’s AI Olympics Ads Fall Short?
Much like Olympic breakdancing & Peter Dutton, there's still a bad smell…
Nine Radio Honours David Morrow With New Olympics Studio
Nine puts behind it some staffing issues & names its Olympic studio…
Euros Fans To Outspend Olympics Consumers By 36% This European Summer
Study finds Euro fans will outspend their Olympic counterparts by 36%. And…
TV Ratings (10/06/2024): Sport Does The Numbers As Olympics Edge Closer
The Australian swimming trials prove ratings gold for Nine. No plans to…
Baby Boomers Less Likely To Watch Olympics With Inclusion Of Breaking & Skateboarding
Study finds older Aussies dismissive of newer Olympic sports amid calls for…
Crisis Inside Hockey Australia As Kookaburras Unable To Secure Major Corporate Sponsor
Hockey is the great enigma of Australian sport. We seem to be…
