Sunday Gravy Brings The Laughs For Iced Coffee Brand Hunt And Brew

Sunday Gravy Brings The Laughs For Iced Coffee Brand Hunt And Brew

Hunt and Brew relentlessly searches the world for the perfect coffee beans, then painstakingly crafts them into a RTD coffee of the highest quality – one that isn’t filled with sugar – just cold brew coffee, fresh milk and that’s it.

Working with Sunday Gravy, the team recognised that actually, we’re all just trying to find the best coffee in our local area.

To launch the brand platform, “Always Hunting” the team worked with Jeff Low, some nostalgic footage, and a rather unreliable narrator with an agenda to sell coffee. The result is a campaign as unique as the product itself.

“We’d been honing in on the right strategy and campaign to launch Hunt and Brew for a long time, and when we met with Sunday Gravy, we knew we were finally onto something special. We’re all incredibly proud of the product we make, and the concept the team put forward immediately felt on the same level,” said Emily Creer, Hunt and Brew’s senior brand manager.

“Every step of the way the Hunt and Brew team challenged us and inspired us to go further. They knew the biggest risk wasn’t how far we pushed the creative, but not pushing it enough. Working alongside Jeff Low, we knew the latter wouldn’t be an issue,” said Ant White, creative founder, Sunday Gravy.

The full campaign will roll out nationally across TV, VOD, programmatic OOH, street posters and socials.

Credits:

Agency: Sunday Gravy

Director: Jeff Low

Production: Rabbit

Stills Retouching: Electric Art

Client: Senior Brand Manager – Emily Creer, GM Marketing – Nicole Ohm, Chief Growth Officer -Doni Savvides

Media agency: Wavemaker Perth




Please login with linkedin to comment

Hunt And Brew Sunday Gravy

Latest News

Cosmo Returns To Australia!
  • Media

Cosmo Returns To Australia!

Ever get the feeling we've weirdly warped back to 1988 at the moment? Confirm it with the relaunch of Cosmo in print.

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]