Top 1 replica watches at replicawatches.to.

https://www.upscalerolex.to/

Subway Goes Logo-Free In New Outdoor Campaign

Subway Goes Logo-Free In New Outdoor Campaign
SHARE
THIS



Subway Australia has launched a brand-first marketing campaign, with a series of non-branded billboards popping up around the country.

The campaign celebrates the sandwich giant’s iconic Footlong sub and involves billboards showcasing a larger-than-life view of the food, without a logo or brand name in sight.

Subway head of marketing, Rodica Titeica, said the campaign traded off how well-known, well-loved, and easily identifiable the global sandwich brand is with Australians.

“Sometimes saying less, says more – and when your product is as universally known and loved as the Subway Footlong, it speaks for itself,” Ms Titeica said.

“Research shows that 97 per cent of all consumers can identify Subway’s famous Footlong, without any brand information.

“Few brands can have this Eat Fresh confidence to put their products up in lights on a billboard, knowing they will be universally recognised and set mouths watering.”

The billboards are the latest move for the brand that started the year with a relaunch of the tagline Eat Fresh, as part of its new partnership with agency Publicis Worldwide.

“Highlighting Subway’s iconic footlong sub is about Subway reclaiming its fame through a fresher approach,” said Publicis Worldwide executive creative director Ryan Petie.

“Our current campaign boldly celebrates our iconic Subway Footlong, reminding guests that when they’re craving a burger – ours is the best value in town – it’s a Footlong,” Titeica said.

“Eat Fresh is more than freshly-prepared food, it’s an attitude that underpins everything our brand represents – one that we’re proud to be highlighting in our Footlong fame campaign.”

The campaign runs until the end of May and is the third campaign produced by Publicis Worldwide since their appointment as the brand’s creative agency of note for Australia and New Zealand, in mid-2020.

Please login with linkedin to comment

Subway

Latest News

Brisbane Agency Colony Celebrates A String Of Client Wins & Growth
  • Marketing

Brisbane Agency Colony Celebrates A String Of Client Wins & Growth

A new player has arrived on the Brisbane scene – and it’s growing fast. Colony is a strategic communications advisory that started in Port Moresby in 2015, working with major Asia-Pacific clients like the Brian Bell Group, Digicel and Puma Energy. To build a greater capacity to support the Port Moresby office and serve these […]

Mitch Churi Moves Into ARN’s Evening Prime Time Spot
  • Media

Mitch Churi Moves Into ARN’s Evening Prime Time Spot

Mitch Churi has finally nabbed a prime time radio slot on KIIS after slogging it out on nights. Churi will now be taking over the airwaves on KIIS from 7-10 pm on weekdays. So you’ll be able to hear him discuss all things celebrity and pop culture while making dinner – what a vibe. Churi […]

AnalogFolk Group Launches A Behavioural Transformation Consultancy
  • Campaigns

AnalogFolk Group Launches A Behavioural Transformation Consultancy

AnalogFolk Group Launches Behavioural Transformation Consultancy, MindWorks Consulting. Focused on delivering improved business outcomes, the consultancy applies behavioural economics to both marketing strategy and organisational design. In a rapidly changing world, companies need to be nimbler than ever before, reading and reacting at pace to changing market conditions, competitor landscapes and customer needs. New technologies […]

Byron Cooke Announces Radio Return At Melbourne’s KIIS 101.1
  • Media

Byron Cooke Announces Radio Return At Melbourne’s KIIS 101.1

Beloved radio personality, Byron Cooke is back on Melbourne breakfast radio, announcing he will host KIIS 101.1 breakfast this morning and will back behind the mic until February when the Jase & Lauren in the Morning show returns. The announcement follows news regular breakfast co-host, Jase Hawkins, is expecting his third baby any day now. “I’ve been mates […]

Facebook Not High On Hemp Advertising
  • Advertising
  • Technology

Facebook Not High On Hemp Advertising

In what could prove bad news for the entire NSW far north coast region, Facebook's reportedly refusing hemp advertising.