B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Nine
  • Cairns Crocodiles
  • Seven
  • Federal Election
  • AI
  • AFL
  • Pinterest
  • Married At First Sight
  • NRL
  • News Corp
  • Channel 10
  • Cairns Hatchlings
  • WPP
  • Anthony Albanese
  • oOh!Media
  • Ten
  • Special
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Subway Customers Feel The ‘Sandwich Love’ In New Campaign Via Publicis
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > Subway Customers Feel The ‘Sandwich Love’ In New Campaign Via Publicis
Campaigns

Subway Customers Feel The ‘Sandwich Love’ In New Campaign Via Publicis

Staff Writers
Published on: 28th June 2021 at 12:57 PM
Staff Writers
Share
3 Min Read
SHARE

Subway has used its latest marketing campaign to appeal to the inner-most urge every food lover has, but would never act upon, especially in a post-COVID world.

The campaign, which features images of hungry faces pressed up against the glass as they watch a Subway Sandwich Artist build a mouth-watering sub, has been splashed across billboards, bus stops, and TV screens around the country.

Subway’s head of marketing, Rodica Titeica, said the campaign, aptly called ‘Sandwich Love’, is a just tribute to the love and devotion consumers feel for their Subway favourites.

“We’ve brought to life the passion and anticipation felt by foodies as they watch their ever-so-specific masterpiece being prepared in front of their eyes,” she said.

“This is the moment before achieving pure, gastronomical pleasure with their first bite, and we wanted to convey the satisfaction that we have in being able to deliver that euphoria to our customers.

“To love food, and love good food, is one of the simple pleasures in life, and this brand campaign reminds consumers that Subway has always offered a more nutritious yet tasty option to ‘Eat Fresh’, which explains why it has been a fiercely adored brand for over 50 years.”

At the helm of the creative direction of the campaign is Ryan Petie, executive creative director at Publicis Worldwide.

He agrees that the inspiration for the campaign is owing to Subway fans themselves, and the musical aspect that invigorated the ads has become a stand-alone campaign in itself.

“Subway customers love their specific combination of flavours, and what better way to express their absolute devotion than the iconic power ballad,” Petie said.

“We took a classic rock genre and turned it towards our fan’s favourite Subway ingredients, creating the first-ever ‘Sub Love Songs’.

“It’s about evoking the emotion that Subway fans have felt for years, and we know that when consumers hear the Sub Love Songs, they’ll feel that Sub Love feeling up against the glass.”

The Sub Love creative is making a splash in multiple TV properties including within AFL and NRL matches, on large-format digital out-of-home assets, and across multiple social media platforms such as YouTube and and Vevo – even making an appearance prior to Doja Cat’s new-release song that went live on the platform last week.

The Sub Love Songs will be released exclusively via Subway in-restaurant radio and will also dominate Spotify ad space until 29 August.

The three-month-long campaign is the fifth produced by Publicis Worldwide since its appointment as the brand’s creative agency of note for Australia in mid-2020.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: publicis, Publicis Worldwide, Rodica Titeica, Subway
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

New Research Finds 90% Increase In Advertising Fatigue When Ad Campaigns Are Disconnected
13/05/2025
Skincare Brand QV Launches ‘Care Behind Every Bathroom Door’ Campaign Via Sunday Gravy & Half Dome
13/05/2025
“Outstanding Or Dog Sh*t”: Inside The Relentless Mindset That Made Ariarne Titmus An Olympic Champion
13/05/2025
TV Ratings (12/5/25): New High-Stakes Trivia Show ‘The Floor’ Wows Aussies & Does Numbers For Nine
13/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?