‘Opportunities’ & ‘Brutal Consolidation’: Publicis Groupe’s Arthur Sadoun, WPP’s Mark Read & S4 Capital’s Sir Martin Sorrell Respond To Omnicom-IPG Merger
Media's three biggest names weigh in on the IPG-Omnicom merger. As expected,…
Pizza Hut Pranks Punters With Empty Frozen Pizza Boxes Via Publicis Middle East
New Pizza Hut work highlights the brand doesn't do frozen. Despite frozen…
It’s B&T’s Best Of The Best Media Agency New Business Whizzes!
The media agencies would never win new business without this lot. Here,…
Publicis Groupe ANZ Unveils New Talent & Influencer Offering, FLUENT
Amazing thing about influencers is how a Gold Coast personal trainer with…
Publicis Conseil & Orange Aim To Redefine How We Look At The Paralympics In New Campaign
Got an Olympics hangover? Need more medals in your life? Miss the…
Accenture Song & Publicis Top July’s New Business Rankings Following Huge Lego & Tourism Australia Wins!
Discover which agencies soared in July. While the Olympics set to catapult…
Rumours Swirl Of Holdco Mega-Merger In Cannes After Dark
There were interesting chats happening up and down la Croisette this week.…
Uncharted Chief Creative Laura Jordan Bambach Calls For “More Optimism, Less Optimisation” In Cannes
Cannes attendees told to have "more optimism, less optimisation". West Tigers fans…
Who are Australia’s top media suits? B&T’s Best Of The Best Media Agency Leaders – Holding Co
B&T wishes it could pick the order of the list by challenging…
Publicis Australia “Broadly Stable” After Bumper New Business Wins In 2023
Broad stability's not to be sniffed at, folks, when narrow shakiness is…
Zenith Tops COMVergence New Business Rankings
Zenith's pitching team more than lived up to its 'ROI' mantra last…
Accenture Song & Publicis Top March’s New Business Rankings
Feeling glum after the long weekend? Check out this list of winners…
Singapore Tourism Board Launches Global Campaign To Position Singapore As “World’s Best MICE City”
To be clear, Singapore isn't announcing it has the world's best rodent…
Spotify Tunes In For Publicis’ OneVibe Bespoke Agency Model
While "OneVibe" is a truly terrible name, "17% workforce reduction in December"…
Aveo & Publicis Worldwide Launch Campaign Celebrating Togetherness
We're not expecting the counterpart "Loneliness" campaign to prove particularly successful.
Clemenger & Mediabrands Star As Gender Pay Gap Numbers Reveal Mixed Picture On Agencies’ Equality Quest
We won't sugar coat it, some of these aren't great. Still, should…
PMX Australia & New Zealand Partners With Ehrenberg-Bass To Drive Marketing Effectiveness Capabilities
Ehrenberg-Bass' boffins enter into new partnership here. Don't expect B&T to understand…
Publicis Launches ‘Imagine What We Can Do’ Campaign Ahead Of 2024 Paralympics
We've fired the gun on the first of the Olympics/Paralympics ads. Despite…
Publicis Unveils Its Global AI Strategy
Be warned, this includes an hour-long tutorial video. On the upside, it's…
Subway Unwraps New Brand Platform Via Publicis
B&T always enjoys a Subway and not solely for saying the regrettable…
Razorfish Nabs Dan Tintner From Deloitte Digital
It's a sharp hire from Razorfish — though nowhere near as sharp…
It’s The Best Of The Best – Directors Of First Impressions, Presented By Finecast, Part Of GroupM Nexus
They're the ones with the best hair and the whitest teeth! Yes,…
Melissa Fein & Michael Rebelo Honoured At CEO Magazine’s Executive Of The Year Awards
Industry heavyweights acknowledged at annual CEO Awards. Optus and Qantas not bothering…
B&T Grabs Fast 10 Questions With Mike Rebelo!!
From a small Perth agency to the top job at Publicis, Rebelo…
Publicis Launches 10 Days Paid Menopause Leave For Staff
Here's a top initiative from the people at Publicis. Yet, no news…
Publicis Media Exchange Nabs Shruthi Babu From Nielsen For New Director Of Media Insights Role
Nielsen's Shruthi Babu departs after 15 years to join Publicis Media Exchange.…
Is WPP Still The World’s Biggest HoldCo? Sort Of
By most metrics, WPP remains top of the Holdco heap. Sir Martin…
Publicis Foundation Launches Working With Cancer Industry CoalitionIf
If B&T actually had a gold medal for top industry initiative of…
Subway Shines A Light On Christmas Loneliness In New Work From Bespoke Agency Publicis TeamFresh
Subway unveils festive work that thankfully doesn't come with the tag "Give…
Publicis Raids Razorfish, Naming Jason Tonelli New Zenith CEO
Jason Tonelli brings impressive resume and even more impressive goatee beard to…
Publicis Brings Sustainability Consultancy Salterbaxter To Australia
Publicis announces Salterbaxter to launch in Australia. Bad news if you were…
Publicis New Chief Metaverse Officer Is An Avatar Called Leon
Still grappling with the whole metaverse thing? Get set to feel even…
Publicis Nabs Lexus’ Creative Away From M&C Saatchi With Bespoke Agency Team One Australia
It appears all the Toyota brands are now heading under the Publicis…
Ronald McDonald Orders A Whopper In Burger King’s Latest Dig At The Competition
Burger King delivers Whoopers to Ronald McDonald's house who, we're assumming, has…
Vanessa Liell Returns With Advisory Firm Orizontas After Leaving Publicis
B&T Woman Of The Year, Vanessa Liel, launches Ozonatas! Which kinda sounds…
Planet Fitness’s Super Bowl Ad Starring Lindsay Lohan Is So Fetch Via Publicis
Let the New Year's fitness resolutions slip? Feel really guilty about your…
NBCUniversal And Publicis Media To Trial Real-Time Audience Measurement At Super Bowl
For the massive exposure the annual Super Bowl gets, it's surprising how…
Olay’s #STEMTheGap Ad Is A Positive Step Toward Changing The Equation
On the upside, STEM jobs are paid well. On the downside, they're…
Publicis To Allow All Staff To Work Remotely For Six Weeks A Year
Publicis allowing staff to work remotely six weeks a year. Although that…
Subway Confirms $32 Million Media & Creative Shift To Publicis Groupe
B&T was first to break this news yesterday. So this is one…
