Spotify Allegedly Moving Towards Exclusive Premium Content

Spotify Allegedly Moving Towards Exclusive Premium Content
SHARE
THIS



Reports are circulating that in 2016 Spotify could be moving towards offering exclusive content to premium subscribers only, to avoid anymore public bust-ups with musicians and to entice major music labels to renew contracts.

Music website Digital Music News are speculating that Spotify might be moving towards offering exclusive deals for paid subscribers.

There are several rumours as to what ‘premium’ would entail, Digital Music News said Spotify could offer free users access to a few songs from a high-profile album, whereas paying subscribers could listen without restrictions. Another model could be that certain albums would be limited to only premium paying customers, or premium customers would have time-restricted exclusive to content which would then be available to all.

The rumour mill has been circulating because Spotify’s licensing deals with the Sony, Universal and Warner Bros are up for renewal on October 1st and new agreements have yet to be signed.

Another issue facing Spotify is that high-profile musicians, like Taylor Swift and Prince, have pulled their content from the platform over disputes that non-paying listeners have access to music. The logic is that offering premium-only content will attract musicians back to the platform.

B&T contacted Spotify who declined to comment.

Please login with linkedin to comment

Atomic 212 CC's zomato

Latest News

Christiano Ronaldo Telling People To Drink Water Has Cost Coca-Cola $5.2 Billion
  • Marketing

Christiano Ronaldo Telling People To Drink Water Has Cost Coca-Cola $5.2 Billion

Soccer Superstar Christiano Ronaldo removed coke bottles from his table at a press conference, and now Coca-Cola is worth a few billion dollars less. Ronaldo is known for his strict and healthy diet was at a Euro 2020 press conference when he removed the coke bottles in front of him and said the already famous […]

by B&T Magazine

B&T Magazine
ABC Radio Host Jon Faine Calls Out Peter Dutton For Constantly Trying To Sue Him
  • Media

ABC Radio Host Jon Faine Calls Out Peter Dutton For Constantly Trying To Sue Him

Australian broadcaster and ABC veteran Jon Faine has alleged that out of all Aussie politicians, Peter Dutton has threatened to sue him the most in his career. In a piece for The Age, Faine wrote about his career in radio claiming that the ABC managers had “Dutton Fatigue” from the Defence Minister’s continual threats to […]

Underwear Subscription Brand Knobby Shares Loyal Customers’ Stories In New Campaign
  • Campaigns

Underwear Subscription Brand Knobby Shares Loyal Customers’ Stories In New Campaign

Australian underwear subscription brand Knobby is teaming up with its loyal subscribers to share their stories in a new campaign aimed at celebrating extraordinary individuals. Based on the Sunshine Coast, Knobby claims to be Australia’s leading undie subscription brand reaching subscribers across Australia, Europe, the US and Asia, with its undies featuring an amazing new […]

Digital Marketing Agency Whitehat Debuts New Website
  • Marketing

Digital Marketing Agency Whitehat Debuts New Website

Full-service digital marketing agency Whitehat Agency has launched its new website and branding, with the end-to-end project delivered by its own team of experienced in-house website designers, developers and UX specialists. After a challenging 2020,  Whitehat Agency has experienced a very positive 2021 to date, onboarding nine new clients including The Dog Mum, Handpicked Wines, Compost […]

Fintech Start Up DiviPay Bolster Team With Head Of Accounting
  • Marketing

Fintech Start Up DiviPay Bolster Team With Head Of Accounting

Fast-growing fintech startup DiviPay has announced the appointment of one of Australia’s most influential and reputable public figures in the accounting world, Trent McLaren, as its head of accounting. The move will enable Divipay to expand its reach into the accounting industry, with the aim of growing its business customer base. DiviPay, Australia’s first virtual […]

Adhesive Wins PR For Domain Group
  • Marketing

Adhesive Wins PR For Domain Group

Independent agency Adhesive has been appointed the public relations agency of record in Australia for the Domain Group, a leading property technology and services marketplace. The appointment will see Adhesive support PR & communications and campaign media activity for Domain, across consumer, corporate and B2B market remits. Adhesive will work closely with Domain’s in-house communications, […]

New Podcast ‘Come Out Wherever You Are’ Launches On LiSTNR For Pride Month
  • Media

New Podcast ‘Come Out Wherever You Are’ Launches On LiSTNR For Pride Month

Sean Szeps is a gay father and a proud member of the LGBTQIA+ community who believes he does not know enough about those within his community that have different gender and sexual identities to his own. Feeling compelled to explore the unique experiences of every member of the community, Szeps’ new podcast, Come Out Wherever […]

Thinkerbell Unveils Trio Of Spots In First Work For Bupa
  • Campaigns

Thinkerbell Unveils Trio Of Spots In First Work For Bupa

In their first major communications since becoming Bupa’s creative services agency, Thinkerbell has extended the ‘Because Life Happens’ platform with a timely six weeks free retail offer for new customers. The campaign urges young Aussies to join Bupa… right now…because life could happen…to anyone…seriously…any second now… Jim Ingram, national chief tinker at Thinkerbell added: “We’ve […]

A Road Map To The Right Marketing Combination
  • Opinion

A Road Map To The Right Marketing Combination

In this guest post, Dan Hojnik (pictured below), head of strategy and planning at Involved Media, argues that brand and performance are more closely linked than many marketers care to admit… I remember trying to explain the benefits of brand and performance marketing working together early on in my career only to have a strong-headed […]

Opinion

by B&T Magazine

B&T Magazine
A Home For Marketing: How Medibank Centralised Their Marketing Operations For An Agile World
  • Partner Content

A Home For Marketing: How Medibank Centralised Their Marketing Operations For An Agile World

With a goal to provide Australians with “Better Health for Better Lives”, Medibank is Australia’s leading private health insurer, with more than 3.7 million customers through the Medibank and ahm brands. In addition to private health insurance, the Medibank group also offers a suite of diversified insurance products including travel, life and pet insurance. With […]

Partner Content

by B&T Magazine

B&T Magazine