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Reading: Spotify Allegedly Moving Towards Exclusive Premium Content
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B&T > Media > Spotify Allegedly Moving Towards Exclusive Premium Content
Media

Spotify Allegedly Moving Towards Exclusive Premium Content

Staff Writers
Published on: 11th August 2015 at 11:48 AM
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Reports are circulating that in 2016 Spotify could be moving towards offering exclusive content to premium subscribers only, to avoid anymore public bust-ups with musicians and to entice major music labels to renew contracts.

Music website Digital Music News are speculating that Spotify might be moving towards offering exclusive deals for paid subscribers.

There are several rumours as to what ‘premium’ would entail, Digital Music News said Spotify could offer free users access to a few songs from a high-profile album, whereas paying subscribers could listen without restrictions. Another model could be that certain albums would be limited to only premium paying customers, or premium customers would have time-restricted exclusive to content which would then be available to all.

The rumour mill has been circulating because Spotify’s licensing deals with the Sony, Universal and Warner Bros are up for renewal on October 1st and new agreements have yet to be signed.

Another issue facing Spotify is that high-profile musicians, like Taylor Swift and Prince, have pulled their content from the platform over disputes that non-paying listeners have access to music. The logic is that offering premium-only content will attract musicians back to the platform.

B&T contacted Spotify who declined to comment.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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