Spirit of Tasmania has announced today the appointment of Atomic 212° as the Company’s new media agency.
The company conducted a rigorous and competitive tender process earlier this year as the current three-year media service agreement was coming to an end.
The tender sought to appoint an agency to manage Spirit of Tasmania’s media strategy, planning and booking across all media channels.
CEO Bernard Dwyer said the decision to select Atomic 212° was influenced by the agency’s insightful approach.
Dwyer commented: “We were incredibly impressed with the holistic strategic capabilities, performance mindset, tools and expertise of Atomic 212°.
“I have full confidence that Atomic 212° will be a valuable partner to support the Company’s media strategy over the coming years.
“In particular, its insights into how to build brand relevance amongst new audiences will be essential for our growth strategy as we move towards new vessels in 2021.”
Dwyer added: “We look forward to working with the team at Atomic 212° to achieve the Company’s ambitious targets.”
Dwyer acknowledged the long and collaborative relationship with Spirit of Tasmania’s incumbent media agency, Wavemaker (formally Maxus).
Dwyer said: “We sincerely thank Wavemaker for its contribution over the years.
“Wavemaker’s professional and consistent approach built a solid foundation which saw steady growth.
“We wish the Wavemaker team ongoing success.”
Atomic 212° will commence a three-year term from 1 July 2019.
Claire Fenner, managing director, and partner at Atomic 212° Melbourne said the agency was delighted to partner with the team at Spirit of Tasmania.
Fenner said: “We look forward to driving growth for their business.
“Spirit of Tasmania is a wonderful brand, which delivers a unique travel experience and holds a strong position in the market.
“It has been a steady growth trajectory for Atomic 212° and there is a lot of energy in the agency right now.
“Our team is passionate about delivering on our brand promise of smarter, faster, accountable media.”
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]
Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]
OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]
Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion (US$10B). Freshworks, which was founded in India, has strong roots […]
Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]