As is the Apple way, the launch of its new iPhone 11 has been accompanied by a flashy new campaign.

The two-minute iPhone 11 film shows off all the new features on the device, which will cost approximately $1,200 when it is available in Australian stores later this month.

While no doubt a high-end piece of technology, the ad highlights the durability of the device in the real world, whether that be surviving an iced coffee spill with its water-resistance capabilities or not cracking from a cat attack thanks to the thicker glass.

The new double camera is also featured in the video, as a young girl poses for an impromptu grocery store photoshoot, shot in ultra-wide.

iPhone 11 users are also now able to take ‘slowfies’ – slow-motion selfies that look poised to be the next social media trend.

Finally, faster Face ID helps the iPhone 11 users unlock their phones in seemingly any scenario, whether that be on the elliptical or doing the dishes.

Unless you’re a toddler.