Special Claims Its Third Grand Prix At The B&T Awards 2023!

Special Claims Its Third Grand Prix At The B&T Awards 2023!

Special might have missed the three-peat last year when Howatson+Company took out the Grand Prix. But the agency with offices in Sydney, Melbourne, New Zealand, Los Angeles, New York and London has claimed its third Grand Prix in four years at the 2023 edition of the B&T Awards.

In front of a packed crowd at Sydney’s famous Hordern Pavilion, Special prevailed in what was a much tighter race for the Grand Prix than we have seen for some years. With four Campaign Awards and two other Agency of the Year Awards (AOTY), Special edged out Thinkerbell, which also won two AOTY Awards, but only one Campaign Award.

CHEP Network also had a good night, winning three campaign awards as well as the Best Digital Transformation gong.

The remainder of the awards were shared around, showing the vibrancy and competitiveness of our industry.

Our heartiest congratulations to tonight’s many winners, a big thank you to our sponsors and may god bless you all.

Below is the complete list of winners. If you want to relieve the excitement of each category’s finalists, here is a link the finalists announcements. And if you were so inclined, you could refresh your memory of the work that got all of the finalists there on the night here.

And, you should absolutely check out an in-depth read of the winners here.

Campaign Awards

AwardWinnerCampaignClient
The B&T Award for Bravery
BMFThe Reluctant ShantyUNHCR
The B&T Award for DiversityR/GABlak PowerhouseWe Are Warriors
Best Content Marketing StrategySpecialThe Last PerformancePartners Life
Best CTV Campaign, presented by SamsungMatch & WoodThe Bedroom BingeSnooze
Best Data-Driven Marketing CampaignFoundation AustraliaSuccess Not To Be Sneezed AtTelfast
Best Direct Response CampaignWiredCo. & The Agency HutDigitally Hacking Australia’s SuperbowlPizza Hut
Best Digital Campaign, presented by TwitchCHEP NetworkFlipvertisingSamsung
Best Integrated Ad CampaignSpecialGet Almost, Almost AnythingUber Eats
Best Media CampaignSpecialThe Last PerformancePartners Life
Best Out of Home CampaignUniversal Pictures AustraliaBarbie
Best PR CampaignThe Monkeys, part of Accenture SongEngland BitterVB
Best Radio/Audio CampaignAmplifyFrisson TriggerSonos
Best Regional Media Campaign, presented by BoomtownThinkerbellPostcodes of OriginXXXX
Best TV CampaignSpecialThe Last PerformancePartners Life
Best Use of Social MediaCHEP Network(un)GeddesKaricare
Best Use of SponsorshipInitiative AustraliaCricket CoversNRMA Insurance
Best Use of TechAKQANever Done EvolvingNike
Best Video Campaign, Presented by YouTubeCHEP NetworkThe JewellersMichael Hill

 

Leadership Awards

AwardWinner
Best Digital Services of the YearResolution Digital Australia
Best Digital Transformation of the YearCHEP Network
Best Media PlatformMan of Many
Marketing Team of the Year, presented by Atomic 212SBS
Marketing Technology Company of the YearVeridooh
People & Culture – Fewer Than 100 EmployeesNature
People & Culture – More Than 100 EmployeesBMF
Production Company of the YearRevolver

 

Agency of the year Awards

AwardWinner
Advertising AgencyThinkerbell
Branding, Design & CX AgencyPrincipals
Direct Response/Performance AgencyJaywing
Emerging AgencyToday The Brave
Experiential/Promotional Agency, presented by DisplaywiseAmplify
Independent Agency Fewer Than 50 Employees*WiredCo.
Independent Agency More Than 50 Employees, Presented By PixabilityHowatson+Company
Media Agency, Presented By Audience360**Wavemaker
NSW AgencyThe Monkeys, part of Accenture Song
PR AgencyThinkerbell
Qld/Other States & Territories/NZSpecial
Research Agency, Presented By ADIAFiftyfive5, part of Accenture Song
Victorian AgencySpecial

 

* Highly commended Independent Agency Fewer Than 50 Employees: Dig

** Highly commended Media Agency: Match & Wood.

 




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B&T Awards 2023

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