It’s that time of the year again when B&T gets to play Santa Clause and hand out the best present an agency can get: notification that they’re on the shortlist for the B&T Awards.
In this instalment, we’re focusing on the Agency of the Year Awards, or AOTYs as they’re affectionality known internally. In total, today we reveal 18 AOTY which include the two People and Culture Awards as well as the marketing team of the year award. The latter blatantly not an AOTY!
Looking for the campaign shortlists? Check our Part Two here.
While not quite a record year, the awards still attracted a thumping 188 separate agencies or organisations entering awards for a total of 455 entries. So firstly, thanks to everybody who took the time and effort to enter the awards, we truly value your participation.
33 Creative, A better choice!, Abel, Acquire – Data Driven Advertising, Adgile Media, Adobe, Akcelo, AKQA, ALDI Australia, Alley Group, alt/shift/, Amplify, Apparent, Archetype, ARN, Atomic 212, Aurecon, Australian Retirement Trust, Awaken, Bastion, Bastion Insights, Belong, BigAds, Blue Sense Digital, BMF, Bolster, Born, Broadsheet Media, BULLFROG, C7EVEN, Cancer Council Australia, Australian Government Department of Health and Aged Care, Captify, Carat, Cartology – Part of Woolworths Group, Cashrewards, Channel Factory, CHEP Network, Chisel Productions, Coles Group & OMD, Coles Liquor, CulturalPulse, cummins&partners, DDB Sydney, dentsu QLD, Dig, Digital Minds Group, Edge, Elephants Can Dance, Eleven, Élysée Collective, Emotive, Engaging IO, Enigma, Equality Media + Marketing, Essencemediacom, Goat/GroupM Nexus, Fiftyifve5, FINCH, Five by Five Global, Flaunter, Foundation, Foundation Australia, Gemba, Gordon Digital, Guerrilla, Half Dome, Hardhat, Havas Media, Herd MSL, HERO, HERO Brisbane, HERO Melbourne, HIF Australia, Honeycomb Strategy, Howatson+Company, Initiative Australia, Innocean, Intentional, INVNT, iProspect, iProspect NSW, a dentsu company, It’s Friday, Jack Nimble, Jaywing, Keep Left, Klaviyo, M&C Saatchi, M&C Saatchi Group, M&C Saatchi Group / Collider Studios, M&C Saatchi Group / Minderoo Foundation, M&C Saatchi Sports & Entertainment, Magnite, Man of Many, Match & Wood, Matter Design & Digital, McPherson’s Consumer Products, Meltwater, Messy Collective, Mindshare, Minor Hotels, Nature Pty Ltd, NBCUniversal, Octagon, OGB / Amazon, OGB / wotif, OMD, OMD and Seven, OMD and Seven, OMD Australia, One Green Bean, Orchard, Paper + Spark, Paper Moose, Patties Food Group, Pinterest, Pizza Hut, Playground xyz, Poem, Principals, Provocate, Publicis Worldwide, R/GA, RCJ Group, REA Group, Red Havas, Reload Media, Resolution Digital, Revolver, Rocket Agency, Rufus powered by Initiative, Ryvalmedia, SBS, Scout Frontier, Seven Network, SICKDOGWOLFMAN, Silver Lining Agency, Six Black Pens, SOCIETY, Sparro, Sparro x Jack Nimble, Special, Special PR, Starcom, TAG, The Brand Agency x Finecast, a part of GroupM Nexus, The Company We Keep, The Core Agency, The General Store, The Hallway, THE ICONIC, The Media Store, The Mint Partners, The Monkeys, part of Accenture Song, The Peers Project, The Royals, The Trade Desk, The Works Agency, Think Wink, Thinkerbell, This Is Flow, Thrive PR + Communications, Today the Brave, Tourism Australia, Tourism WA, Tug Agency, Type + Pixel, Uber, Universal Pictures Australia, Urban List, VaynerMedia Australia, Veridooh, Vidico, Visit Victoria, Vistar Media, VMLY&R Brisbane, VMO, Wavemaker, Wavemaker x Finecast, a part of GroupM Nexus, whiteGREY, WiredCo., WiredCo., Pizza Hut & The Agency Hut, WiredCo., Pizza Hut Australia & The Agency Hut., World Vision Australia, Yahoo, Zenith, Zenith Media Australia.
And, of course, thanks to all of our wonderful judges (well those that actually kept their commitment to judge) without whom none of this could be possible. As you may have clocked on the socials, the judges had the unenviable task of narrowing down a list of exceptional entries. Every year the standard of entries just gets better and better. We look forward to celebrating your hard work at the awards and of course seeing you at the live judging before then.
Aimee Buchanan, Aimee Ocampo, Alex Rienecker, Alison Hearne, Alita McMenamin, Amanda MacMillan, An Le, Andreana Walton, Andrew Campbell, Andrew Howie, Andrew Younis, Angela Hampton, Anna Bollinger, Anna Jackson, Anna O, Anneliese Douglass, Arthur Georgiou, Asier Carazo, Aussie Merciadez, Az Yousaf, Azadeh Williams, Barry Bohler, Bec Hurley, Ben Baker, Ben Hillman, Ben Knighton, Caitlin Bancroft, Caitlin Hoey, Camilla Gautam, Carla Bridge, Carly Yanco, Caroline Bonpain, Carolyn Mackley, Catherine King, Chris Colter, Christian Solomon, Claire West, Clarissa Harris, Damian Pincus, Dan Collier-Hill, Danny Molyneux, Dantie Van Der Merwe, David Borean, David Bowman, David Fraser, David Kennedy, David Radestock, Debbie Leader, Denny Handlin, Diana Costantini, Dimitri Andreatidis, Dominic Brandon, Donna Gordon, Elizabeth Harper, Elizabeth McIntyre, Elliott Eldridge, Emily Dowling, Emma Jensen, Emma Mallinson, Entrant Name, Eric Thomson, Faycal Ben, Fiona Nicol, Gaye Steel, Gayle While, Georgie Gonczi, Greg Graham, Iris Chan, Jaimes Leggett, James Caldwell, James Griffiths, James Ledger, Jane Merrick, Jeff Estok, Jo Reilly, Johnny Nicol, Jonathan Sully, Julia Vargiu, Justine Leong, Justine Sywak, Karen Ganschow, Karen Halligan, Kat Warboys, Kate Young, Katharina Basley, Kathryn Illy, Kathy Rhodes, Kathy Schokman, Keeva Stratton, Kelly Dunlop, Kelly Dunne, Kelly McBride, Laura Anderson, Le Tran, Lee Simpson, Liam Loan Lack, Liana Dubois, Lincoln Grice, Linda Delphin, Lindene Cleary, Lisa Cachia, Lisa Sheehan, Lorna Ash, Louise Ardagh, Lucia Elliott, Mandy Eyles, Marcelle Gammal, Margy Vary, Mari Kauppinen, Mark Hobart, Mark Hollands, Mark Wheeler, Matt Michael, Matteo Piovan, Meg Montgomery, Melinda Heffernan, Michael Di Natale, Michelle Battersby, Michelle Hampton, Mikaela Crimmins, Mike Thomas, Miles Omodei, Miranda Ward, Mitchell Greenway, Nancy Lan, Naomi Gorringe, Natalie Lockwood, Natalie Sarich-Dayton, Nathan Kent, Nic Redfern, Nicholas Levy, Nick Ellery, Nick Winbanks, Nicole Carlaw, Nicole Moore, Nicole Papoutsis, Nicole Prior, Nicole Zosh, Nikki Clarkson, Nina Nyman, Paige Kilburn, Paige Wheaton, Pamela Bishop, Petra Buchanan, Rachael Sneddon, Rebecca Newton, Rebecca Tos, Renee Davidson, Renee Hyde, Ricci Meldrum, Richard Woods, Ricky Chanana, Rochelle Burbury, Romy Bradridge, Rushenka Perera, Sabrina Doulgas, Sam Cooke, Sam Trattles, Samantha Parker, Sangeeta Leach, Sarah Campbell, Sarah Gallon, Sarah Heitkamp, Sarah Jane Wickham, Scott Laird, Sebastian Graham, Shanika Campton, Shivani Maharaj, Simon Hadfield, Sofia Geraghty, Stephanie Brown, Tanya Vragalis, TEst Test, Thomas W Dobson, Tim Addington, Tim Kenward, Tom Donald, Tom Fogden, Tracey Clark, Tracy Hardwick, Uma Oldham, Vandita Pandey, Vanessa Liell, Victoria Hutchinson, Virginia Hyland, William Leach, Winston Su, Yash Gandhi.
And of course, massive congratulations are in order for all of our finalists. You’ll be hearing from us soon with all the details for the next round of judging.
Live judging, where agencies get to show off their pitching skills, will happen on Wednesday 27 September 2023.
Turning to the inevitable housekeeping – finalists, please double-check how your company name is listed. If any changes are needed please email [email protected] no later than next Friday 15 September 2023.
The names of agencies and companies below is how they will appear in the awards presentation and on winner trophies – so you definitely want to make sure there are no mistakes in there.
And so, knowing you have so diligently read every word prior to this point, here’s the shortlisted agencies and organisations.
Advertising Agency
BMF
CHEP Network
Howatson+Company
Special
The Monkeys, part of Accenture Song
Thinkerbell
Branding, Design & CX Agency
Akcelo
BMF
CHEP Network
Principals
whiteGREY
Direct / Performance Agency
Alley Group
Jaywing
Reload Media
Resolution Digital
Sparro
WiredCo.
Emerging Agency
Born
Bullfrog
Dig
Howatson+Company
It’s Friday
Today the Brave
Experiential / Promotional Agency – Sponsored by DisplayWise
Akcelo
Amplify
INVNT
The Company We Keep
Independent Agency Under 50 Employees
Bullfrog
Dig
Emotive
Paper Moose
This Is Flow
WiredCo.
Independent Agency Over 50 Employees – Sponsored by Pixability
Akcelo
Atomic 212
Half Dome
Howatson+Company
Special
Thinkerbell
Media Agency – Sponsored by Audience360
Half Dome
Initiative Australia
Match & Wood
OMD Australia
Ryvalmedia
Wavemaker
PR Agency
alt/shift/
Eleven
One Green Bean
Poem
Special PR
Thinkerbell
Production Company
Chisel
FINCH
Jack Nimble
Revolver
Tag
Research Agency – Sponsored by ADIA
Bastion Insights
Fiftyfive5, part of Accenture Song
Honeycomb Strategy
Nature Pty Ltd
NSW Agency
Akcelo
BMF
CHEP Network
Howatson+Company
Sparro x Jack Nimble
Special
The Monkeys, part of Accenture Song
Queensland / New Zealand / Other States & Territories Agency
HERO Brisbane
Publicis Worldwide
Special
The Monkeys, part of Accenture Song
VMLY&R Brisbane
Wavemaker Adelaide
Victorian Agency
Atomic 212
Bullfrog
CHEP Network
HERO Melbourne
Special
The Monkeys, part of Accenture Song
Marketing Team
ALDI Australia
Cashrewards
HIF Australia
Pizza Hut
SBS
Tourism Australia
Marketing Technology Company
Channel Factory
Flaunter
Meltwater
Playground xyz
The Trade Desk
Veridooh
People & Culture – Under 100 Employees
Half Dome
Match & Wood
Nature Pty Ltd
Reload Media
The Royals
The Works Agency
People & Culture – More than 100 Employees
BMF
Initiative Australia
M&C Saatchi Group
OMD Australia
R/GA
Sparro x Jack Nimble
Tomorrow we will unveil the individual campaign awards so stay tuned. However there is no need to wait to secure your tickets to our galah dinner at the historic Hordern Pavilion on Friday 24 November 2023. Early bird ends soon so make your bean counters managers happy and secure your tickets now.
And finally, the whole juggernaut that is the B&T Awards could not be possible without our truly fabulous sponsors.
