Hold On To Toto Dorothy, It’s Part Two Of The B&T Awards Shortlist

Hold On To Toto Dorothy, It’s Part Two Of The B&T Awards Shortlist

In case you missed it yesterday, we announced Part One of the B&T Awards Shortlist, and, as promised, here’s Part Two in all of its campaign-specific glory.

At the risk of repeating ourselves, all the details on how to get your tickets, ensuring your trophy has the correct details inscribed, who judged, who entered and when and where you need to turn up, check out part one here.

While yesterday was all about the agency, today is all about the work and how it manifested in individual campaigns.

What is definitely worth repeating, is our thanks to our amazing judges who spend hours deciding what’s a hit and what’s shit.

Aimee Ocampo, Alex Rienecker, Alison Hearne, Alita McMenamin, Amanda MacMillan, An Le, Andreana Walton, Andrew Campbell, Andrew Younis, Andrew Howie, Angela Hampton, Anna Bollinger, Anna O’Dea, Anna Jackson, Anneliese Douglass, Arthur Georgiou, Asier Carazo, Aussie Merciadez, Az Yousaf, Barry Bohler, Bec Hurley, Ben Knighton, Ben Hillman, Ben Baker, Caitlin Bancroft, Caitlin Hoey, Carla Bridge, Caroline Bonpain, Carolyn Mackley, Catherine King, Chris Colter, Christian Solomon, Claire West, Clarissa Harris, Damian Pincus, Dan Collier-Hill, Danny Molyneux,  David Bowman, David Radestock, David Kennedy, David Borean, David Fraser, Debbie Leader, Denny Handlin, Diana Costantini, Dimitri Andreatidis, Dominic Brandon, Donna Gordon, Elizabeth McIntyre, Elizabeth Harper, Elliott Eldridge, Emily Dowling, Emma Mallinson, Emma Jensen, Eric Thomson, Faycal Ben Abdellaziz, Fiona Nicol, Gaye Steel, Gayle While, Georgie Gonczi, Greg Graham, Iris Chan, James Griffiths, James Caldwell, James Ledger, Jane Merrick, Jeff Estok, Jo Reilly, Johnny Nicol, Jonathan Sully, Julia Vargiu, Justine Sywak, Justine Leong, Karen Halligan, Karen Ganschow, Kat Warboys, Kate Young, Katharina Basley, Kathryn Illy, Kathy Rhodes, Keeva Stratton,Kelly Dunne, Kelly Dunlop, Kelly McBride, Laura Anderson, Le Tran, Lee Simpson, Liam Loan Lack, Linda Delphin, Lindene Cleary, Lisa Cachia, Lisa Sheehan, Lorna Ash, Louise Ardagh, Lucia Elliott, Mandy Eyles, Margy Vary, Mari Kauppinen, Mark Hobart, Mark Hollands, Matteo Piovan, Meg Montgomery, Melinda Heffernan, Michael Di Natale, Michelle Hampton, Michelle Battersby, Mikaela Crimmins, Mike Thomas, Miles Omodei, Miranda Ward, Mitchell Greenway, Nancy Lan, Naomi Gorringe, Natalie Lockwood, Nathan Kent, Nic Redfern, Nicholas Levy, Nick Ellery, Nicole Zosh, Nicole Papoutsis, Nicole Moore, Nicole Carlaw, Nicole  Prior, Nikki Clarkson, Nina Nyman, Paige Kilburn, Paige Wheaton, Pamela Bishop, Petra Buchanan, Rebecca Tos, Rebecca Newton, Renee Davidson, Renee Hyde, Ricci Meldrum, Richard Woods, Ricky Chanana, Rochelle Burbury, Rushenka Perera, Sabrina Doulgas, Sam Cooke, Sam Trattles, Samantha  Parker, Sangeeta Leach, Sarah Jane Wickham, Sarah Gallon, Sarah Heitkamp, Sebastian Graham, Shanika Campton, Shivani Maharaj, Simon Hadfield, Stephanie Brown, Tanya Vragalis, Thomas Dobson, Tim Kenward, Tim Addington, Tom Donald, Tracey Clark, Tracy Hardwick, Uma Oldham, Vandita Pandey, Vanessa Liell, Victoria Hutchinson, William Leach, Winston Su, Yash Gandhi.

Turning to the inevitable housekeeping – finalists, please double-check how your company name is listed. If any changes are needed please email romy@themisfits.media no later than next Friday 15 September 2023.

The B&T Award for Bravery (Check out the work here)

Agency/OrganisationCampaignClient
AmplifyFrisson TriggerSonos
BMFThe Reluctant ShantyUNHCR
BMFShop ALDI FirstALDI
EdgeEdge x Folkal EyewearSafilo
HEROThrough Their EyesMaybelline
Howatson+Company EXHIBIT A-iMaurice Blackburn
Howatson+CompanyBed-verts10:PM
InnoceanShow Up For IWDFck The Cupcakes
R/GABlak PowerhouseWe Are Warriors (WAW)
SpecialFood Tastes Better with Pepsi MaxPepsi
SpecialMiddle Seat LotteryVirgin Australia
The Royals Better with ageWild Secrets

 

The B&T Award for Diversity (Check out the work here)

Agency/OrganisationCampaignClient
BastionNot Done YetRexona
HEROThrough Their EyesMaybelline
Howatson+CompanyEXHIBIT A-iMaurice Blackburn
InnoceanShow Up For IWDFck The Cupcakes
M&C Saatchi GroupCome and Say G’dayTourism Australia
ProvocateCost of life’, not just living: Suicide Prevention Australia Community TrackerSuicide Prevention Australia
R/GABlak PowerhouseWe Are Warriors (WAW)
SBSWe all speak footballSBS
The Core AgencyAn ordinary dayPwC
The RoyalsBetter with ageWild Secrets
WavemakerSound of a SmileColgate
WavemakerSkin FoodPalmolive

Best Content Marketing Strategy (Check out the work here)

Agency/OrganisationCampaignClient
BastionDwayne BennettBudget Direct
dentsuX‘A Good Heart’Flora ProActiv
CHEP Network(Un)GeddesKaricare
EssencemediacomLevelling the playing fieldAlienware
InnoceanVoice of the SeaAustralian Marine Conservation Society
Keep LeftUpskill Your Financial WellbeingANZ
M&C Saatchi GroupSafeCommBank
Six Black PensNAB Business & Private Banking content programNAB
SpecialLast PerformancePartners Life
The RoyalsPet Health MagazineIvory Coat
WavemakerOutreachMitsubishi
WiredCo.7 Second ResumeIndeed

 

Best CTV Campaign sponsored by Samsung Ads (Check out the work here)

Adobe Advertising/Merkle, a dentsu companyThe CTV Effect: Uncovering the True Value of CTVSouth Australia Tourism Commission
AwakenExtremesPanasonic Air Conditioning
Howatson+CompanyThummitBelong
Howatson+CompanySecond Life PhonesBelong
Match & WoodThe Bedroom BingeSnooze
SBSSBS on DemandSBS
The Brand Agency x Finecast, a part of GroupM NexusAlways Hunting (For Coffee)Hunt & Brew
Wavemaker x Finecast, a part of GroupM Nexus ID Fuelled PizzaDomino’s

 

Best Data-Driven Marketing Campaign (Check out the work here)

Agency/OrganisationCampaignClient
Captify & M/SixStar Wars Jedi: Survivor 2023EA Games
CaratSEM Value-Based BiddingCash Converters
CHEP NetworkReverse Auction AwardSamsung
CHEP NetworkFlipvertisingSamsung
Foundation AustraliaSuccess not to be sneezed atTelfast
MindshareUsing Data To Win The Game For Kayo?Kayo
REA GrouprealEstimate™REA Group
The IconicOptimising Towards Lifetime Value in SEM
A data-driven approach
The Iconic
The Media StoreSimply Energy backed by ENGIESimply Energy
ThinkerbellBrewery DutyLion
WavemakerCadbury ChristmasCadbury
whiteGREYThe Hope NarrativesMissing Persons Advocacy Network

Best Digital Campaign sponsored by Twitch (Check out the work here)

Agency/OrganisationCampaignClient
CHEP NetworkFlipvertisingSamsung
HEROThrough Their EyesMaybelline
M&C Saatchi Group / Collider StudiosThe Plastic ForecastMinderoo Foundation
OMDThe Ultimate Buff only at Macca’sMcDonald’s
Publicis WorldwideLag KillsQueensland Transport and Main Roads
Resolution DigitalContiki RelaunchContiki
Rufus powered by InitiativeTerminal Tournament TakeoverPrime Video
The Monkeys, part of Accenture SongTuvalu, The First Digital NationTuvalu
The Monkeys, part of Accenture SongBENEE BagelsYouthline & ASB Bank
Type + PixelEnter The Flavour-VerseBaskin-Robbins
YahooMusic DropJack Daniel’s

Best Direct Response Campaign (Check out the work here)

Agency/OrganisationCampaignClient
Akcelo Mates Make It MaccasMcDonald’s
BastionRental ReliefSixt
BMFThe Reluctant ShantyUNHCR
CHEP NetworkReverse AuctionSamsung
CHEP NetworkFlipvertisingSamsung
Havas MediaHow Lilydale got the free-range chicken out of the friend zoneLilydale
Howatson+Company35+Lord Nelson Brewery
Paper + SparkPlan for CovidMSD Australia
REA GrouprealEstimate™REA Group
SpecialMiddle Seat LotteryVirgin Australia
The RoyalsBetter with ageWild Secrets
VidicoMo Like A ProMovember
WiredCo. & The Agency HutDigitally Hacking Australia’s SuperbowlPizza Hut

Best Integrated Ad Campaign (Check out the work here)

Agency/OrganisationCampaignClient
AkceloMates Make It MaccasMcDonald’s
BMFOvercooked GenerosityALDI
CHEP NetworkThe JewellersMichael Hill
HEROThrough Their EyesMaybelline
Howatson+CompanyEXHIBIT A-iMaurice Blackburn
Howatson+Company 35+Lord Nelson Brewery
It’s FridayBurger JointDomino’s
M&C Saatchi GroupSafeCommBank
OMD and SevenThe Grand Clanger RescueAAMI
Resolution DigitalContiki RelaunchContiki
SpecialGet Almost Almost* AnythingUber Eats
Tourism WAWalking On A DreamWestern Australia

Best Media Campaign (Check out the work here)

Agency/OrganisationCampaignClient
CHEP NetworkFlipvertisingSamsung
Howatson+Company35+Lord Nelson Brewery
Initiative AustraliaLego City GOES NITROLego
iProspectPolestarPolestar
MindshareHelping Australians hunt down their dream homeNAB Home Loans
MindshareThe Aperol Summer WaveAperol
OMDMacca’s. Footy, I’m Lovin’ it!McDonald’s
SpecialLast PerformancePartners Life
WavemakerThe Final StepSomat
Zenith, as part of Team FreshSubdogSubway

Best Out of Home Campaign (Check out the work here)

Agency/OrganisationCampaignClient
ARNARN Marketing, GOLD104.3 Content, Initiative & JCDecauxARN
Coles LiquorLiquorland’s 50 Days of DealsColes Liquor
Howatson+CompanyBed-verts10:PM
iProspectPolestarPolestar
It’s FridayUnleash Your Second HalfColonial First State
M&C Saatchi Group / Collider StudiosThe Plastic ForecastMinderoo
MindshareHouse of the DragonBINGE
MindshareThe Aperol Spritz Summer WaveAperol
SpecialPlastic Pile of Sh!tBetter Packaging Co.
SpecialGet Almost Almost* AnythingUber Eats
The RoyalsHyper-Local BeerboardsCoopers
Universal Pictures AustraliaBarbieUniversal Pictures Australia

Best PR Campaign (Check out the work here)

Agency/OrganisationCampaignClient
CHEP NetworkKaricare (Un)GeddesKaricare
Élysée CollectiveÉlysée Collective x Capella SydneyCapella Hotels & Resorts
Howatson+Company EXHIBIT A-iMaurice Blackburn
M&C Saatchi Group / Minderoo FoundationThe Plastic ForecastMinderoo
OctagonThe Mastercard Sonic TrophyMastercard
One Green BeanAussie Town of the Year AwardsWotif
ProvocateCost of life’, not just living: Suicide Prevention Australia Community TrackerSuicide Prevention Australia
Red HavasBooking.com x T20 Men’s ICC World CupBooking.com
Special and EnthralMiddle Seat LotteryVirgin Australia
Special PRThe Beautiful GameTourism New Zealand
The Monkeys, part of Accenture SongVB England BitterVB
Tourism Australia with Poem, Ogilvy PR, M&C Saatchi Group and UMCome and Say G’dayTourism Australia
Visit VictoriaStella the StargazerVisit Victoria

Best Radio / Audio Campaign (Listen to the work here)

Agency/OrganisationCampaignClient
AmplifyFrisson TriggerSonos
BMFOvercooked GenerosityALDI
BMFSpecial you can BuyALDI
EssencemediacomPurr MoreWhiskas
InitiativeHow To Build A HumanLego
OctagonThe Mastercard Sonic TrophyMastercard
StarcomA Very Merry CellarbrationsCellarbrations
The RoyalsCoopers MildCoopers
WavemakerArt of DragParamount+

Best Regional Media Campaign sponsored by Boomtown (Check out the work here)

Agency/OrganisationCampaignClient
33 CreativeStay Healthy and StrongCancer Council
AwakenSeek Off BeatVisit Newcastle
EnigmaLife’s Better OutsideReflections Holiday Parks
GuerrillaSouthern Terminal ExpansionGold Coast Airport
ThinkerbellPostcodes of OriginXXXX

Best TV Campaign (Check out the work here)

Agency/OrganisationCampaignClient
BMFOvercooked GenerosityALDI
BMFShop ALDI FirstALDI
BMFSpecial you can BuyALDI
cummins&partnersMcCain ‘Nothing Special’McCain
Howatson+CompanyThummitBelong
SpecialLast PerformancePartners Life
SpecialGet Almost, Almost* AnythingUber Eats
SpecialSummer Never SleepsKathmandu
The Monkeys, part of Accenture SongWeather AnythingMacpac
The Monkeys, part of Accenture SongHistory Is CallingUluru Statement from the Heart
The Monkeys, part of Accenture SongUn-AustraliaMLA

Best Use of Social Media (Check out the work here)

Agency/OrganisationCampaignClient
BastionDwayne BennettBudget Direct
BMFThe Reluctant ShantyUNHCR
CHEP NetworkFlipvertisingSamsung
CHEP Network(un)Geddes –Karicare
CHEP Network The UncreakeningIKEA
EssenceMediaCom and Goat/GroupM NexusModern MenuKFC
HEROThrough Their EyesMaybelline
Howatson+CompanyNon-Rapid Taste TestMatilda Bay
Publicis WorldwideSubdogSubway
The Monkeys, part of Accenture SongVB England BitterVB
ThinkerbellXXXX Postcodes of OriginXXXX
VaynerMedia AustraliaTikTok Plot TwistiesTwisties
WavemakerAuscheerColgate

 

Best Use of Sponsorship

Agency/OrganisationCampaignClient
BastionDwayne BennettBudget Direct
Coles Group & Smith StreetUsing our community to support The CommunityColes Group
Initiative Australia Cricket CoversNRMA Insurance
Initiative AustraliaCity GOES NITROLEGO
Innocean‘She’s Electric’Hyundai
OctagonThe Mastercard Sonic TrophyMastercard
OMD & DDBMacca’s. Footy, I’m Lovin’ it!McDonald’s
OMD and SevenThe Grand Clanger RescueAAMI
SpecialPartners Life – Last PerformancePartners Life
The Mint PartnersArchie Rose Distilling Co. x Sydney Mardi Gras & Sydney World PrideArchie Rose Distilling Co.
ThinkerbellXXXX Postcodes of OriginXXXX
Visit VictoriaVisit Victoria x ICC T20 Cricket World CupVisit Victoria

 

Best Use Of Tech

Agency/OrganisationCampaignClient
A better choice!AI AmbassadorA better choice!
Acquire – Data Driven AdvertisingTech TalksDTR
AKQANever Done EvolvingNike
AmplifyFrisson TriggerSonos
CHEP NetworkReverse Auction AwardSamsung
DDB Group MelbourneDDB Group Melbourne x The Creative IndexJarden
Howatson+CompanyEXHIBIT A-iMaurice Blackburn
Howatson+CompanyGreencross VET DBGreencross Vets
M&C Saatchi Group / Collider StudiosThe Plastic ForecastMinderoo
OctagonThe Mastercard Sonic TrophyMastercard
The Monkeys, part of Accenture SongBENEEBagelsYouthline & ASB Bank
WavemakerTonight, I’ll be streaming…

Paramount+

 

Best Video Campaign sponsored by YouTube

AgencyCampaign Name Client 
dentsuXGood HeartFlora ProActiv
CHEP NetworkFlipvertisingSamsung
CHEP NetworkThe JewellersMichael Hill Jewellers
ChiselThe Gel Nimbus 25ASICS
Cummins&PartnersNow You’re Travelling’KAYAK ‘
Howatson+CompanyThummitBelong
Howatson+CompanySecond Life PhonesBelong
M&C Saatchi GroupCome and Say G’dayTourism Australia
The Monkeys, part of Accenture SongUn-AustraliaMLA
The Monkeys, part of Accenture SongWeather AnythingMacpac
The Monkeys, part of Accenture SongSecured by TelstraTelstra

Best Digital Services

CHEP Network
Elephants Can Dance
Engaging IO
Jaywing
Orchard
Reload Media
Resolution Digital Australia
Rocket Agency

Best Digital Transformation

CHEP Network
Half Dome
Hardhat
Matter Design & Digital
OMD
Starcom

Best Media Platform

Broadsheet
Buddy Decarbonise
Man of Many
Petbarn Petbreak
Pinterest
Uber
Urban List

There is no need to wait to secure your tickets to our gala dinner at the historic Hordern Pavilion on Friday 24 November 2023. Early bird ends soon so make your bean counters managers happy and secure your tickets now.

And finally, the whole juggernaut that is the B&T Awards could not be possible without our truly fabulous sponsors.




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