In case you missed it yesterday, we announced Part One of the B&T Awards Shortlist, and, as promised, here’s Part Two in all of its campaign-specific glory.
At the risk of repeating ourselves, all the details on how to get your tickets, ensuring your trophy has the correct details inscribed, who judged, who entered and when and where you need to turn up, check out part one here.
While yesterday was all about the agency, today is all about the work and how it manifested in individual campaigns.
What is definitely worth repeating, is our thanks to our amazing judges who spend hours deciding what’s a hit and what’s shit.
Aimee Ocampo, Alex Rienecker, Alison Hearne, Alita McMenamin, Amanda MacMillan, An Le, Andreana Walton, Andrew Campbell, Andrew Younis, Andrew Howie, Angela Hampton, Anna Bollinger, Anna O’Dea, Anna Jackson, Anneliese Douglass, Arthur Georgiou, Asier Carazo, Aussie Merciadez, Az Yousaf, Barry Bohler, Bec Hurley, Ben Knighton, Ben Hillman, Ben Baker, Caitlin Bancroft, Caitlin Hoey, Carla Bridge, Caroline Bonpain, Carolyn Mackley, Catherine King, Chris Colter, Christian Solomon, Claire West, Clarissa Harris, Damian Pincus, Dan Collier-Hill, Danny Molyneux, David Bowman, David Radestock, David Kennedy, David Borean, David Fraser, Debbie Leader, Denny Handlin, Diana Costantini, Dimitri Andreatidis, Dominic Brandon, Donna Gordon, Elizabeth McIntyre, Elizabeth Harper, Elliott Eldridge, Emily Dowling, Emma Mallinson, Emma Jensen, Eric Thomson, Faycal Ben Abdellaziz, Fiona Nicol, Gaye Steel, Gayle While, Georgie Gonczi, Greg Graham, Iris Chan, James Griffiths, James Caldwell, James Ledger, Jane Merrick, Jeff Estok, Jo Reilly, Johnny Nicol, Jonathan Sully, Julia Vargiu, Justine Sywak, Justine Leong, Karen Halligan, Karen Ganschow, Kat Warboys, Kate Young, Katharina Basley, Kathryn Illy, Kathy Rhodes, Keeva Stratton,Kelly Dunne, Kelly Dunlop, Kelly McBride, Laura Anderson, Le Tran, Lee Simpson, Liam Loan Lack, Linda Delphin, Lindene Cleary, Lisa Cachia, Lisa Sheehan, Lorna Ash, Louise Ardagh, Lucia Elliott, Mandy Eyles, Margy Vary, Mari Kauppinen, Mark Hobart, Mark Hollands, Matteo Piovan, Meg Montgomery, Melinda Heffernan, Michael Di Natale, Michelle Hampton, Michelle Battersby, Mikaela Crimmins, Mike Thomas, Miles Omodei, Miranda Ward, Mitchell Greenway, Nancy Lan, Naomi Gorringe, Natalie Lockwood, Nathan Kent, Nic Redfern, Nicholas Levy, Nick Ellery, Nicole Zosh, Nicole Papoutsis, Nicole Moore, Nicole Carlaw, Nicole Prior, Nikki Clarkson, Nina Nyman, Paige Kilburn, Paige Wheaton, Pamela Bishop, Petra Buchanan, Rebecca Tos, Rebecca Newton, Renee Davidson, Renee Hyde, Ricci Meldrum, Richard Woods, Ricky Chanana, Rochelle Burbury, Rushenka Perera, Sabrina Doulgas, Sam Cooke, Sam Trattles, Samantha Parker, Sangeeta Leach, Sarah Jane Wickham, Sarah Gallon, Sarah Heitkamp, Sebastian Graham, Shanika Campton, Shivani Maharaj, Simon Hadfield, Stephanie Brown, Tanya Vragalis, Thomas Dobson, Tim Kenward, Tim Addington, Tom Donald, Tracey Clark, Tracy Hardwick, Uma Oldham, Vandita Pandey, Vanessa Liell, Victoria Hutchinson, William Leach, Winston Su, Yash Gandhi.
Turning to the inevitable housekeeping – finalists, please double-check how your company name is listed. If any changes are needed please email [email protected] no later than next Friday 15 September 2023.
The B&T Award for Bravery (Check out the work here)
Agency/Organisation | Campaign | Client |
Amplify | Frisson Trigger | Sonos |
BMF | The Reluctant Shanty | UNHCR |
BMF | Shop ALDI First | ALDI |
Edge | Edge x Folkal Eyewear | Safilo |
HERO | Through Their Eyes | Maybelline |
Howatson+Company | EXHIBIT A-i | Maurice Blackburn |
Howatson+Company | Bed-verts | 10:PM |
Innocean | Show Up For IWD | Fck The Cupcakes |
R/GA | Blak Powerhouse | We Are Warriors (WAW) |
Special | Food Tastes Better with Pepsi Max | Pepsi |
Special | Middle Seat Lottery | Virgin Australia |
The Royals | Better with age | Wild Secrets |
The B&T Award for Diversity (Check out the work here)
Agency/Organisation | Campaign | Client |
Bastion | Not Done Yet | Rexona |
HERO | Through Their Eyes | Maybelline |
Howatson+Company | EXHIBIT A-i | Maurice Blackburn |
Innocean | Show Up For IWD | Fck The Cupcakes |
M&C Saatchi Group | Come and Say G’day | Tourism Australia |
Provocate | Cost of life’, not just living: Suicide Prevention Australia Community Tracker | Suicide Prevention Australia |
R/GA | Blak Powerhouse | We Are Warriors (WAW) |
SBS | We all speak football | SBS |
The Core Agency | An ordinary day | PwC |
The Royals | Better with age | Wild Secrets |
Wavemaker | Sound of a Smile | Colgate |
Wavemaker | Skin Food | Palmolive |
Best Content Marketing Strategy (Check out the work here)
Agency/Organisation | Campaign | Client |
Bastion | Dwayne Bennett | Budget Direct |
dentsuX | ‘A Good Heart’ | Flora ProActiv |
CHEP Network | (Un)Geddes | Karicare |
Essencemediacom | Levelling the playing field | Alienware |
Innocean | Voice of the Sea | Australian Marine Conservation Society |
Keep Left | Upskill Your Financial Wellbeing | ANZ |
M&C Saatchi Group | Safe | CommBank |
Six Black Pens | NAB Business & Private Banking content program | NAB |
Special | Last Performance | Partners Life |
The Royals | Pet Health Magazine | Ivory Coat |
Wavemaker | Outreach | Mitsubishi |
WiredCo. | 7 Second Resume | Indeed |
Best CTV Campaign sponsored by Samsung Ads (Check out the work here)
Adobe Advertising/Merkle, a dentsu company | The CTV Effect: Uncovering the True Value of CTV | South Australia Tourism Commission |
Awaken | Extremes | Panasonic Air Conditioning |
Howatson+Company | Thummit | Belong |
Howatson+Company | Second Life Phones | Belong |
Match & Wood | The Bedroom Binge | Snooze |
SBS | SBS on Demand | SBS |
The Brand Agency x Finecast, a part of GroupM Nexus | Always Hunting (For Coffee) | Hunt & Brew |
Wavemaker x Finecast, a part of GroupM Nexus | ID Fuelled Pizza | Domino’s |
Best Data-Driven Marketing Campaign (Check out the work here)
Agency/Organisation | Campaign | Client |
Captify & M/Six | Star Wars Jedi: Survivor 2023 | EA Games |
Carat | SEM Value-Based Bidding | Cash Converters |
CHEP Network | Reverse Auction Award | Samsung |
CHEP Network | Flipvertising | Samsung |
Foundation Australia | Success not to be sneezed at | Telfast |
Mindshare | Using Data To Win The Game For Kayo? | Kayo |
REA Group | realEstimate™ | REA Group |
The Iconic | Optimising Towards Lifetime Value in SEM A data-driven approach |
The Iconic |
The Media Store | Simply Energy backed by ENGIE | Simply Energy |
Thinkerbell | Brewery Duty | Lion |
Wavemaker | Cadbury Christmas | Cadbury |
whiteGREY | The Hope Narratives | Missing Persons Advocacy Network |
Best Digital Campaign sponsored by Twitch (Check out the work here)
Agency/Organisation | Campaign | Client |
CHEP Network | Flipvertising | Samsung |
HERO | Through Their Eyes | Maybelline |
M&C Saatchi Group / Collider Studios | The Plastic Forecast | Minderoo Foundation |
OMD | The Ultimate Buff only at Macca’s | McDonald’s |
Publicis Worldwide | Lag Kills | Queensland Transport and Main Roads |
Resolution Digital | Contiki Relaunch | Contiki |
Rufus powered by Initiative | Terminal Tournament Takeover | Prime Video |
The Monkeys, part of Accenture Song | Tuvalu, The First Digital Nation | Tuvalu |
The Monkeys, part of Accenture Song | BENEE Bagels | Youthline & ASB Bank |
Type + Pixel | Enter The Flavour-Verse | Baskin-Robbins |
Yahoo | Music Drop | Jack Daniel’s |
Best Direct Response Campaign (Check out the work here)
Agency/Organisation | Campaign | Client |
Akcelo | Mates Make It Maccas | McDonald’s |
Bastion | Rental Relief | Sixt |
BMF | The Reluctant Shanty | UNHCR |
CHEP Network | Reverse Auction | Samsung |
CHEP Network | Flipvertising | Samsung |
Havas Media | How Lilydale got the free-range chicken out of the friend zone | Lilydale |
Howatson+Company | 35+ | Lord Nelson Brewery |
Paper + Spark | Plan for Covid | MSD Australia |
REA Group | realEstimate™ | REA Group |
Special | Middle Seat Lottery | Virgin Australia |
The Royals | Better with age | Wild Secrets |
Vidico | Mo Like A Pro | Movember |
WiredCo. & The Agency Hut | Digitally Hacking Australia’s Superbowl | Pizza Hut |
Best Integrated Ad Campaign (Check out the work here)
Agency/Organisation | Campaign | Client |
Akcelo | Mates Make It Maccas | McDonald’s |
BMF | Overcooked Generosity | ALDI |
CHEP Network | The Jewellers | Michael Hill |
HERO | Through Their Eyes | Maybelline |
Howatson+Company | EXHIBIT A-i | Maurice Blackburn |
Howatson+Company | 35+ | Lord Nelson Brewery |
It’s Friday | Burger Joint | Domino’s |
M&C Saatchi Group | Safe | CommBank |
OMD and Seven | The Grand Clanger Rescue | AAMI |
Resolution Digital | Contiki Relaunch | Contiki |
Special | Get Almost Almost* Anything | Uber Eats |
Tourism WA | Walking On A Dream | Western Australia |
Best Media Campaign (Check out the work here)
Agency/Organisation | Campaign | Client |
CHEP Network | Flipvertising | Samsung |
Howatson+Company | 35+ | Lord Nelson Brewery |
Initiative Australia | Lego City GOES NITRO | Lego |
iProspect | Polestar | Polestar |
Mindshare | Helping Australians hunt down their dream home | NAB Home Loans |
Mindshare | The Aperol Summer Wave | Aperol |
OMD | Macca’s. Footy, I’m Lovin’ it! | McDonald’s |
Special | Last Performance | Partners Life |
Wavemaker | The Final Step | Somat |
Zenith, as part of Team Fresh | Subdog | Subway |
Best Out of Home Campaign (Check out the work here)
Agency/Organisation | Campaign | Client |
ARN | ARN Marketing, GOLD104.3 Content, Initiative & JCDecaux | ARN |
Coles Liquor | Liquorland’s 50 Days of Deals | Coles Liquor |
Howatson+Company | Bed-verts | 10:PM |
iProspect | Polestar | Polestar |
It’s Friday | Unleash Your Second Half | Colonial First State |
M&C Saatchi Group / Collider Studios | The Plastic Forecast | Minderoo |
Mindshare | House of the Dragon | BINGE |
Mindshare | The Aperol Spritz Summer Wave | Aperol |
Special | Plastic Pile of Sh!t | Better Packaging Co. |
Special | Get Almost Almost* Anything | Uber Eats |
The Royals | Hyper-Local Beerboards | Coopers |
Universal Pictures Australia | Barbie | Universal Pictures Australia |
Best PR Campaign (Check out the work here)
Agency/Organisation | Campaign | Client |
CHEP Network | Karicare (Un)Geddes | Karicare |
Élysée Collective | Élysée Collective x Capella Sydney | Capella Hotels & Resorts |
Howatson+Company | EXHIBIT A-i | Maurice Blackburn |
M&C Saatchi Group / Minderoo Foundation | The Plastic Forecast | Minderoo |
Octagon | The Mastercard Sonic Trophy | Mastercard |
One Green Bean | Aussie Town of the Year Awards | Wotif |
Provocate | Cost of life’, not just living: Suicide Prevention Australia Community Tracker | Suicide Prevention Australia |
Red Havas | Booking.com x T20 Men’s ICC World Cup | Booking.com |
Special and Enthral | Middle Seat Lottery | Virgin Australia |
Special PR | The Beautiful Game | Tourism New Zealand |
The Monkeys, part of Accenture Song | VB England Bitter | VB |
Tourism Australia with Poem, Ogilvy PR, M&C Saatchi Group and UM | Come and Say G’day | Tourism Australia |
Visit Victoria | Stella the Stargazer | Visit Victoria |
Best Radio / Audio Campaign (Listen to the work here)
Agency/Organisation | Campaign | Client |
Amplify | Frisson Trigger | Sonos |
BMF | Overcooked Generosity | ALDI |
BMF | Special you can Buy | ALDI |
Essencemediacom | Purr More | Whiskas |
Initiative | How To Build A Human | Lego |
Octagon | The Mastercard Sonic Trophy | Mastercard |
Starcom | A Very Merry Cellarbrations | Cellarbrations |
The Royals | Coopers Mild | Coopers |
Wavemaker | Art of Drag | Paramount+ |
Best Regional Media Campaign sponsored by Boomtown (Check out the work here)
Agency/Organisation | Campaign | Client |
33 Creative | Stay Healthy and Strong | Cancer Council |
Awaken | Seek Off Beat | Visit Newcastle |
Enigma | Life’s Better Outside | Reflections Holiday Parks |
Guerrilla | Southern Terminal Expansion | Gold Coast Airport |
Thinkerbell | Postcodes of Origin | XXXX |
Best TV Campaign (Check out the work here)
Agency/Organisation | Campaign | Client |
BMF | Overcooked Generosity | ALDI |
BMF | Shop ALDI First | ALDI |
BMF | Special you can Buy | ALDI |
cummins&partners | McCain ‘Nothing Special’ | McCain |
Howatson+Company | Thummit | Belong |
Special | Last Performance | Partners Life |
Special | Get Almost, Almost* Anything | Uber Eats |
Special | Summer Never Sleeps | Kathmandu |
The Monkeys, part of Accenture Song | Weather Anything | Macpac |
The Monkeys, part of Accenture Song | History Is Calling | Uluru Statement from the Heart |
The Monkeys, part of Accenture Song | Un-Australia | MLA |
Best Use of Social Media (Check out the work here)
Agency/Organisation | Campaign | Client |
Bastion | Dwayne Bennett | Budget Direct |
BMF | The Reluctant Shanty | UNHCR |
CHEP Network | Flipvertising | Samsung |
CHEP Network | (un)Geddes – | Karicare |
CHEP Network | The Uncreakening | IKEA |
EssenceMediaCom and Goat/GroupM Nexus | Modern Menu | KFC |
HERO | Through Their Eyes | Maybelline |
Howatson+Company | Non-Rapid Taste Test | Matilda Bay |
Publicis Worldwide | Subdog | Subway |
The Monkeys, part of Accenture Song | VB England Bitter | VB |
Thinkerbell | XXXX Postcodes of Origin | XXXX |
VaynerMedia Australia | TikTok Plot Twisties | Twisties |
Wavemaker | Auscheer | Colgate |
Best Use of Sponsorship
Agency/Organisation | Campaign | Client |
Bastion | Dwayne Bennett | Budget Direct |
Coles Group & Smith Street | Using our community to support The Community | Coles Group |
Initiative Australia | Cricket Covers | NRMA Insurance |
Initiative Australia | City GOES NITRO | LEGO |
Innocean | ‘She’s Electric’ | Hyundai |
Octagon | The Mastercard Sonic Trophy | Mastercard |
OMD & DDB | Macca’s. Footy, I’m Lovin’ it! | McDonald’s |
OMD and Seven | The Grand Clanger Rescue | AAMI |
Special | Partners Life – Last Performance | Partners Life |
The Mint Partners | Archie Rose Distilling Co. x Sydney Mardi Gras & Sydney World Pride | Archie Rose Distilling Co. |
Thinkerbell | XXXX Postcodes of Origin | XXXX |
Visit Victoria | Visit Victoria x ICC T20 Cricket World Cup | Visit Victoria |
Best Use Of Tech
Agency/Organisation | Campaign | Client |
A better choice! | AI Ambassador | A better choice! |
Acquire – Data Driven Advertising | Tech Talks | DTR |
AKQA | Never Done Evolving | Nike |
Amplify | Frisson Trigger | Sonos |
CHEP Network | Reverse Auction Award | Samsung |
DDB Group Melbourne | DDB Group Melbourne x The Creative Index | Jarden |
Howatson+Company | EXHIBIT A-i | Maurice Blackburn |
Howatson+Company | Greencross VET DB | Greencross Vets |
M&C Saatchi Group / Collider Studios | The Plastic Forecast | Minderoo |
Octagon | The Mastercard Sonic Trophy | Mastercard |
The Monkeys, part of Accenture Song | BENEEBagels | Youthline & ASB Bank |
Wavemaker | Tonight, I’ll be streaming… |
Paramount+ |
Best Video Campaign sponsored by YouTube
Agency | Campaign Name | Client | |
dentsuX | Good Heart | Flora ProActiv | |
CHEP Network | Flipvertising | Samsung | |
CHEP Network | The Jewellers | Michael Hill Jewellers | |
Chisel | The Gel Nimbus 25 | ASICS | |
Cummins&Partners | Now You’re Travelling’ | KAYAK ‘ | |
Howatson+Company | Thummit | Belong | |
Howatson+Company | Second Life Phones | Belong | |
M&C Saatchi Group | Come and Say G’day | Tourism Australia | |
The Monkeys, part of Accenture Song | Un-Australia | MLA | |
The Monkeys, part of Accenture Song | Weather Anything | Macpac | |
The Monkeys, part of Accenture Song | Secured by Telstra | Telstra |
Best Digital Services
CHEP Network
Elephants Can Dance
Engaging IO
Jaywing
Orchard
Reload Media
Resolution Digital Australia
Rocket Agency
Best Digital Transformation
CHEP Network
Half Dome
Hardhat
Matter Design & Digital
OMD
Starcom
Best Media Platform
Broadsheet
Buddy Decarbonise
Man of Many
Petbarn Petbreak
Pinterest
Uber
Urban List
And finally, the whole juggernaut that is the B&T Awards could not be possible without our truly fabulous sponsors.