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B&T > Awards > B&T Awards > Hold On To Toto Dorothy, It’s Part Two Of The B&T Awards Shortlist
AwardsB&T Awards

Hold On To Toto Dorothy, It’s Part Two Of The B&T Awards Shortlist

David Hovenden
Published on: 12th September 2023 at 12:27 PM
David Hovenden
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In case you missed it yesterday, we announced Part One of the B&T Awards Shortlist, and, as promised, here’s Part Two in all of its campaign-specific glory.

At the risk of repeating ourselves, all the details on how to get your tickets, ensuring your trophy has the correct details inscribed, who judged, who entered and when and where you need to turn up, check out part one here.

While yesterday was all about the agency, today is all about the work and how it manifested in individual campaigns.

What is definitely worth repeating, is our thanks to our amazing judges who spend hours deciding what’s a hit and what’s shit.

Aimee Ocampo, Alex Rienecker, Alison Hearne, Alita McMenamin, Amanda MacMillan, An Le, Andreana Walton, Andrew Campbell, Andrew Younis, Andrew Howie, Angela Hampton, Anna Bollinger, Anna O’Dea, Anna Jackson, Anneliese Douglass, Arthur Georgiou, Asier Carazo, Aussie Merciadez, Az Yousaf, Barry Bohler, Bec Hurley, Ben Knighton, Ben Hillman, Ben Baker, Caitlin Bancroft, Caitlin Hoey, Carla Bridge, Caroline Bonpain, Carolyn Mackley, Catherine King, Chris Colter, Christian Solomon, Claire West, Clarissa Harris, Damian Pincus, Dan Collier-Hill, Danny Molyneux,  David Bowman, David Radestock, David Kennedy, David Borean, David Fraser, Debbie Leader, Denny Handlin, Diana Costantini, Dimitri Andreatidis, Dominic Brandon, Donna Gordon, Elizabeth McIntyre, Elizabeth Harper, Elliott Eldridge, Emily Dowling, Emma Mallinson, Emma Jensen, Eric Thomson, Faycal Ben Abdellaziz, Fiona Nicol, Gaye Steel, Gayle While, Georgie Gonczi, Greg Graham, Iris Chan, James Griffiths, James Caldwell, James Ledger, Jane Merrick, Jeff Estok, Jo Reilly, Johnny Nicol, Jonathan Sully, Julia Vargiu, Justine Sywak, Justine Leong, Karen Halligan, Karen Ganschow, Kat Warboys, Kate Young, Katharina Basley, Kathryn Illy, Kathy Rhodes, Keeva Stratton,Kelly Dunne, Kelly Dunlop, Kelly McBride, Laura Anderson, Le Tran, Lee Simpson, Liam Loan Lack, Linda Delphin, Lindene Cleary, Lisa Cachia, Lisa Sheehan, Lorna Ash, Louise Ardagh, Lucia Elliott, Mandy Eyles, Margy Vary, Mari Kauppinen, Mark Hobart, Mark Hollands, Matteo Piovan, Meg Montgomery, Melinda Heffernan, Michael Di Natale, Michelle Hampton, Michelle Battersby, Mikaela Crimmins, Mike Thomas, Miles Omodei, Miranda Ward, Mitchell Greenway, Nancy Lan, Naomi Gorringe, Natalie Lockwood, Nathan Kent, Nic Redfern, Nicholas Levy, Nick Ellery, Nicole Zosh, Nicole Papoutsis, Nicole Moore, Nicole Carlaw, Nicole  Prior, Nikki Clarkson, Nina Nyman, Paige Kilburn, Paige Wheaton, Pamela Bishop, Petra Buchanan, Rebecca Tos, Rebecca Newton, Renee Davidson, Renee Hyde, Ricci Meldrum, Richard Woods, Ricky Chanana, Rochelle Burbury, Rushenka Perera, Sabrina Doulgas, Sam Cooke, Sam Trattles, Samantha  Parker, Sangeeta Leach, Sarah Jane Wickham, Sarah Gallon, Sarah Heitkamp, Sebastian Graham, Shanika Campton, Shivani Maharaj, Simon Hadfield, Stephanie Brown, Tanya Vragalis, Thomas Dobson, Tim Kenward, Tim Addington, Tom Donald, Tracey Clark, Tracy Hardwick, Uma Oldham, Vandita Pandey, Vanessa Liell, Victoria Hutchinson, William Leach, Winston Su, Yash Gandhi.

Turning to the inevitable housekeeping – finalists, please double-check how your company name is listed. If any changes are needed please email [email protected] no later than next Friday 15 September 2023.

The B&T Award for Bravery (Check out the work here)

Agency/Organisation Campaign Client
Amplify Frisson Trigger Sonos
BMF The Reluctant Shanty UNHCR
BMF Shop ALDI First ALDI
Edge Edge x Folkal Eyewear Safilo
HERO Through Their Eyes Maybelline
Howatson+Company  EXHIBIT A-i Maurice Blackburn
Howatson+Company Bed-verts 10:PM
Innocean Show Up For IWD Fck The Cupcakes
R/GA Blak Powerhouse We Are Warriors (WAW)
Special Food Tastes Better with Pepsi Max Pepsi
Special Middle Seat Lottery Virgin Australia
The Royals  Better with age Wild Secrets

 

The B&T Award for Diversity (Check out the work here)

Agency/Organisation Campaign Client
Bastion Not Done Yet Rexona
HERO Through Their Eyes Maybelline
Howatson+Company EXHIBIT A-i Maurice Blackburn
Innocean Show Up For IWD Fck The Cupcakes
M&C Saatchi Group Come and Say G’day Tourism Australia
Provocate Cost of life’, not just living: Suicide Prevention Australia Community Tracker Suicide Prevention Australia
R/GA Blak Powerhouse We Are Warriors (WAW)
SBS We all speak football SBS
The Core Agency An ordinary day PwC
The Royals Better with age Wild Secrets
Wavemaker Sound of a Smile Colgate
Wavemaker Skin Food Palmolive

Best Content Marketing Strategy (Check out the work here)

Agency/Organisation Campaign Client
Bastion Dwayne Bennett Budget Direct
dentsuX ‘A Good Heart’ Flora ProActiv
CHEP Network (Un)Geddes Karicare
Essencemediacom Levelling the playing field Alienware
Innocean Voice of the Sea Australian Marine Conservation Society
Keep Left Upskill Your Financial Wellbeing ANZ
M&C Saatchi Group Safe CommBank
Six Black Pens NAB Business & Private Banking content program NAB
Special Last Performance Partners Life
The Royals Pet Health Magazine Ivory Coat
Wavemaker Outreach Mitsubishi
WiredCo. 7 Second Resume Indeed

 

Best CTV Campaign sponsored by Samsung Ads (Check out the work here)

Adobe Advertising/Merkle, a dentsu company The CTV Effect: Uncovering the True Value of CTV South Australia Tourism Commission
Awaken Extremes Panasonic Air Conditioning
Howatson+Company Thummit Belong
Howatson+Company Second Life Phones Belong
Match & Wood The Bedroom Binge Snooze
SBS SBS on Demand SBS
The Brand Agency x Finecast, a part of GroupM Nexus Always Hunting (For Coffee) Hunt & Brew
Wavemaker x Finecast, a part of GroupM Nexus  ID Fuelled Pizza Domino’s

 

Best Data-Driven Marketing Campaign (Check out the work here)

Agency/Organisation Campaign Client
Captify & M/Six Star Wars Jedi: Survivor 2023 EA Games
Carat SEM Value-Based Bidding Cash Converters
CHEP Network Reverse Auction Award Samsung
CHEP Network Flipvertising Samsung
Foundation Australia Success not to be sneezed at Telfast
Mindshare Using Data To Win The Game For Kayo? Kayo
REA Group realEstimate™ REA Group
The Iconic Optimising Towards Lifetime Value in SEM
A data-driven approach
The Iconic
The Media Store Simply Energy backed by ENGIE Simply Energy
Thinkerbell Brewery Duty Lion
Wavemaker Cadbury Christmas Cadbury
whiteGREY The Hope Narratives Missing Persons Advocacy Network

Best Digital Campaign sponsored by Twitch (Check out the work here)

Agency/Organisation Campaign Client
CHEP Network Flipvertising Samsung
HERO Through Their Eyes Maybelline
M&C Saatchi Group / Collider Studios The Plastic Forecast Minderoo Foundation
OMD The Ultimate Buff only at Macca’s McDonald’s
Publicis Worldwide Lag Kills Queensland Transport and Main Roads
Resolution Digital Contiki Relaunch Contiki
Rufus powered by Initiative Terminal Tournament Takeover Prime Video
The Monkeys, part of Accenture Song Tuvalu, The First Digital Nation Tuvalu
The Monkeys, part of Accenture Song BENEE Bagels Youthline & ASB Bank
Type + Pixel Enter The Flavour-Verse Baskin-Robbins
Yahoo Music Drop Jack Daniel’s

Best Direct Response Campaign (Check out the work here)

Agency/Organisation Campaign Client
Akcelo  Mates Make It Maccas McDonald’s
Bastion Rental Relief Sixt
BMF The Reluctant Shanty UNHCR
CHEP Network Reverse Auction Samsung
CHEP Network Flipvertising Samsung
Havas Media How Lilydale got the free-range chicken out of the friend zone Lilydale
Howatson+Company 35+ Lord Nelson Brewery
Paper + Spark Plan for Covid MSD Australia
REA Group realEstimate™ REA Group
Special Middle Seat Lottery Virgin Australia
The Royals Better with age Wild Secrets
Vidico Mo Like A Pro Movember
WiredCo. & The Agency Hut Digitally Hacking Australia’s Superbowl Pizza Hut

Best Integrated Ad Campaign (Check out the work here)

Agency/Organisation Campaign Client
Akcelo Mates Make It Maccas McDonald’s
BMF Overcooked Generosity ALDI
CHEP Network The Jewellers Michael Hill
HERO Through Their Eyes Maybelline
Howatson+Company EXHIBIT A-i Maurice Blackburn
Howatson+Company  35+ Lord Nelson Brewery
It’s Friday Burger Joint Domino’s
M&C Saatchi Group Safe CommBank
OMD and Seven The Grand Clanger Rescue AAMI
Resolution Digital Contiki Relaunch Contiki
Special Get Almost Almost* Anything Uber Eats
Tourism WA Walking On A Dream Western Australia

Best Media Campaign (Check out the work here)

Agency/Organisation Campaign Client
CHEP Network Flipvertising Samsung
Howatson+Company 35+ Lord Nelson Brewery
Initiative Australia Lego City GOES NITRO Lego
iProspect Polestar Polestar
Mindshare Helping Australians hunt down their dream home NAB Home Loans
Mindshare The Aperol Summer Wave Aperol
OMD Macca’s. Footy, I’m Lovin’ it! McDonald’s
Special Last Performance Partners Life
Wavemaker The Final Step Somat
Zenith, as part of Team Fresh Subdog Subway

Best Out of Home Campaign (Check out the work here)

Agency/Organisation Campaign Client
ARN ARN Marketing, GOLD104.3 Content, Initiative & JCDecaux ARN
Coles Liquor Liquorland’s 50 Days of Deals Coles Liquor
Howatson+Company Bed-verts 10:PM
iProspect Polestar Polestar
It’s Friday Unleash Your Second Half Colonial First State
M&C Saatchi Group / Collider Studios The Plastic Forecast Minderoo
Mindshare House of the Dragon BINGE
Mindshare The Aperol Spritz Summer Wave Aperol
Special Plastic Pile of Sh!t Better Packaging Co.
Special Get Almost Almost* Anything Uber Eats
The Royals Hyper-Local Beerboards Coopers
Universal Pictures Australia Barbie Universal Pictures Australia

Best PR Campaign (Check out the work here)

Agency/Organisation Campaign Client
CHEP Network Karicare (Un)Geddes Karicare
Élysée Collective Élysée Collective x Capella Sydney Capella Hotels & Resorts
Howatson+Company  EXHIBIT A-i Maurice Blackburn
M&C Saatchi Group / Minderoo Foundation The Plastic Forecast Minderoo
Octagon The Mastercard Sonic Trophy Mastercard
One Green Bean Aussie Town of the Year Awards Wotif
Provocate Cost of life’, not just living: Suicide Prevention Australia Community Tracker Suicide Prevention Australia
Red Havas Booking.com x T20 Men’s ICC World Cup Booking.com
Special and Enthral Middle Seat Lottery Virgin Australia
Special PR The Beautiful Game Tourism New Zealand
The Monkeys, part of Accenture Song VB England Bitter VB
Tourism Australia with Poem, Ogilvy PR, M&C Saatchi Group and UM Come and Say G’day Tourism Australia
Visit Victoria Stella the Stargazer Visit Victoria

Best Radio / Audio Campaign (Listen to the work here)

Agency/Organisation Campaign Client
Amplify Frisson Trigger Sonos
BMF Overcooked Generosity ALDI
BMF Special you can Buy ALDI
Essencemediacom Purr More Whiskas
Initiative How To Build A Human Lego
Octagon The Mastercard Sonic Trophy Mastercard
Starcom A Very Merry Cellarbrations Cellarbrations
The Royals Coopers Mild Coopers
Wavemaker Art of Drag Paramount+

Best Regional Media Campaign sponsored by Boomtown (Check out the work here)

Agency/Organisation Campaign Client
33 Creative Stay Healthy and Strong Cancer Council
Awaken Seek Off Beat Visit Newcastle
Enigma Life’s Better Outside Reflections Holiday Parks
Guerrilla Southern Terminal Expansion Gold Coast Airport
Thinkerbell Postcodes of Origin XXXX

Best TV Campaign (Check out the work here)

Agency/Organisation Campaign Client
BMF Overcooked Generosity ALDI
BMF Shop ALDI First ALDI
BMF Special you can Buy ALDI
cummins&partners McCain ‘Nothing Special’ McCain
Howatson+Company Thummit Belong
Special Last Performance Partners Life
Special Get Almost, Almost* Anything Uber Eats
Special Summer Never Sleeps Kathmandu
The Monkeys, part of Accenture Song Weather Anything Macpac
The Monkeys, part of Accenture Song History Is Calling Uluru Statement from the Heart
The Monkeys, part of Accenture Song Un-Australia MLA

Best Use of Social Media (Check out the work here)

Agency/Organisation Campaign Client
Bastion Dwayne Bennett Budget Direct
BMF The Reluctant Shanty UNHCR
CHEP Network Flipvertising Samsung
CHEP Network (un)Geddes – Karicare
CHEP Network  The Uncreakening IKEA
EssenceMediaCom and Goat/GroupM Nexus Modern Menu KFC
HERO Through Their Eyes Maybelline
Howatson+Company Non-Rapid Taste Test Matilda Bay
Publicis Worldwide Subdog Subway
The Monkeys, part of Accenture Song VB England Bitter VB
Thinkerbell XXXX Postcodes of Origin XXXX
VaynerMedia Australia TikTok Plot Twisties Twisties
Wavemaker Auscheer Colgate

 

Best Use of Sponsorship

Agency/Organisation Campaign Client
Bastion Dwayne Bennett Budget Direct
Coles Group & Smith Street Using our community to support The Community Coles Group
Initiative Australia  Cricket Covers NRMA Insurance
Initiative Australia City GOES NITRO LEGO
Innocean ‘She’s Electric’ Hyundai
Octagon The Mastercard Sonic Trophy Mastercard
OMD & DDB Macca’s. Footy, I’m Lovin’ it! McDonald’s
OMD and Seven The Grand Clanger Rescue AAMI
Special Partners Life – Last Performance Partners Life
The Mint Partners Archie Rose Distilling Co. x Sydney Mardi Gras & Sydney World Pride Archie Rose Distilling Co.
Thinkerbell XXXX Postcodes of Origin XXXX
Visit Victoria Visit Victoria x ICC T20 Cricket World Cup Visit Victoria

 

Best Use Of Tech

Agency/Organisation Campaign Client
A better choice! AI Ambassador A better choice!
Acquire – Data Driven Advertising Tech Talks DTR
AKQA Never Done Evolving Nike
Amplify Frisson Trigger Sonos
CHEP Network Reverse Auction Award Samsung
DDB Group Melbourne DDB Group Melbourne x The Creative Index Jarden
Howatson+Company EXHIBIT A-i Maurice Blackburn
Howatson+Company Greencross VET DB Greencross Vets
M&C Saatchi Group / Collider Studios The Plastic Forecast Minderoo
Octagon The Mastercard Sonic Trophy Mastercard
The Monkeys, part of Accenture Song BENEEBagels Youthline & ASB Bank
Wavemaker Tonight, I’ll be streaming…

Paramount+

 

Best Video Campaign sponsored by YouTube

Agency Campaign Name  Client  
dentsuX Good Heart Flora ProActiv
CHEP Network Flipvertising Samsung
CHEP Network The Jewellers Michael Hill Jewellers
Chisel The Gel Nimbus 25 ASICS
Cummins&Partners Now You’re Travelling’ KAYAK ‘
Howatson+Company Thummit Belong
Howatson+Company Second Life Phones Belong
M&C Saatchi Group Come and Say G’day Tourism Australia
The Monkeys, part of Accenture Song Un-Australia MLA
The Monkeys, part of Accenture Song Weather Anything Macpac
The Monkeys, part of Accenture Song Secured by Telstra Telstra

Best Digital Services

CHEP Network
Elephants Can Dance
Engaging IO
Jaywing
Orchard
Reload Media
Resolution Digital Australia
Rocket Agency

Best Digital Transformation

CHEP Network
Half Dome
Hardhat
Matter Design & Digital
OMD
Starcom

Best Media Platform

Broadsheet
Buddy Decarbonise
Man of Many
Petbarn Petbreak
Pinterest
Uber
Urban List

There is no need to wait to secure your tickets to our gala dinner at the historic Hordern Pavilion on Friday 24 November 2023. Early bird ends soon so make your bean counters managers happy and secure your tickets now.

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David Hovenden
By David Hovenden
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David Hovenden is one of the co-founders of The Misfits Media Company and is B&T's editor-in-chief. He has been writing about advertising, marketing and media for more than 15 years. At the same time, he has also written for B&T's sister publication Travel Weekly on all matters travel related. Through this publication he can claim to have stepped foot on every continent in the world (now claimed to be eight, if you accept NZ is its own continent). He has also covered the business of law when he was editor-in-chief and publisher of Lawyer Weekly. Human Resources when he worked for that eponymously named title and a plethora of business and technology publications including, but not limited to PC Week, Australian Personal Computer, Web Week, Internet World, Factory Equipment News, Architecture Today and Building Product News. In his spare time David enjoys fishing, kayaking, fine dining and spending time with his family.

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