Sorrell Lambasts Google Over Advertiser Safety Issues

Sorrell Lambasts Google Over Advertiser Safety Issues

WPP supremo Sir Martin Sorrell has called on Google to “step up and take responsibility” for the content posted to its platforms.

Speaking on a panel at the Festival of British Advertising in London on Friday, Sir Martin said the tech behemoth had not done enough to allay advertiser concerns about the safety of their brands on its platforms.

Sir Martin was speaking on a panel that also included Google’s UK managing director Ronan Harris, however, when the topic of ads appearing around hate and terror sites came up, Harris said Google was trying to ““allay [advertiser] concerns by and large”.

However, Sir Martin interjected: “You haven’t allayed their concerns. You can spin this, Ronan, or we can speak the truth,” Sorrell said. “I have three major clients here in the UK who have contacted me recently, personally, and said brand safety is a massive issue and they don’t agree with what you just said,” his comments reported on UK’s Business Insider.

“You have to take responsibility for this as a media company because you are not a passive, sitting there, digital engineer, tightening the digital pipes, with your digital spanner, and not responsible of the flow-through content … you are responsible and you have to step up and take responsibility.

“You have the resources, your margins are enormous, you have control of the algorithms, and you don’t explain to people how those algorithms work,” Sir Martin said




Latest News

Image lead story Domain CMO Rebecca Darley: Tealium’s CDP Allowed Us To Personalise At Scale
  • Partner Content
  • Technology

Domain CMO Rebecca Darley: Tealium’s CDP Allowed Us To Personalise At Scale

Domain’s chief marketing officer (CMO), Rebecca Darley, said that without Tealium’s customer data platform (CDP), her business would not have been able to achieve the personalised marketing success that has made it one of the leaders in data-driven marketing in Australia. Speaking at an exclusive breakfast event hosted by B&T at Sydney’s swish harbourside restaurant, […]

Partner Content

by B&T Magazine

B&T Magazine
Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere
  • Campaigns

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere

Man of Many in partnership with NBC Universal, stages an atmosphere of elegance for Sydney premiere of ‘Argylle’ film. Independent lifestyle publication digital publication, Man of Many, has shown its innovative approach to event management in the premiere of ‘Argylle’ at Hoyts Cinema in Sydney’s entertainment quatre. Over 400 guests were included in the films […]