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Reading: Sorrell Lambasts Google Over Advertiser Safety Issues
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B&T > Advertising > Sorrell Lambasts Google Over Advertiser Safety Issues
AdvertisingTechnology

Sorrell Lambasts Google Over Advertiser Safety Issues

Staff Writers
Published on: 14th March 2017 at 11:36 AM
Staff Writers
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WPP supremo Sir Martin Sorrell has called on Google to “step up and take responsibility” for the content posted to its platforms.

Speaking on a panel at the Festival of British Advertising in London on Friday, Sir Martin said the tech behemoth had not done enough to allay advertiser concerns about the safety of their brands on its platforms.

Sir Martin was speaking on a panel that also included Google’s UK managing director Ronan Harris, however, when the topic of ads appearing around hate and terror sites came up, Harris said Google was trying to ““allay [advertiser] concerns by and large”.

However, Sir Martin interjected: “You haven’t allayed their concerns. You can spin this, Ronan, or we can speak the truth,” Sorrell said. “I have three major clients here in the UK who have contacted me recently, personally, and said brand safety is a massive issue and they don’t agree with what you just said,” his comments reported on UK’s Business Insider.

“You have to take responsibility for this as a media company because you are not a passive, sitting there, digital engineer, tightening the digital pipes, with your digital spanner, and not responsible of the flow-through content … you are responsible and you have to step up and take responsibility.

“You have the resources, your margins are enormous, you have control of the algorithms, and you don’t explain to people how those algorithms work,” Sir Martin said

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TAGGED: Advertising Standards Bureau, asb, Deepend, einsights, PRIA, rip curl
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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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