Snap APAC Strengthens Its Creative Team

Snap APAC Strengthens Its Creative Team

Snap has announced the appointment of two senior creative leads for its ANZ and wider APAC operations. 

Gareth Leeding (lead image) has been appointed as creative director to lead creative across APAC. 

Haran Ramachandran (pictured above) will lead creative strategy for Australia and New Zealand.

Leeding brings over 18 years of experience and was most recently an executive creative director at We Are Social’s UK office. 

Ramachandran has also relocated from London where he was most recently the creative lead for Three Mobile and PR agency, The Academy. 

With an overall aim to drive better value for partners, Leeding and Ramachandran will help develop breakthrough creative campaigns for the region. 

Snap’s general manager, APAC, Kathryn Carter, commented, “We couldn’t be more thrilled to welcome both Gareth and Haran to our APAC and ANZ teams.”

“Their visionary creative strategy will continue to help our partners create campaigns at a scale that millions of Snapchatters across the region love.” 

On his appointment, Leeding stated, “As Snap continues to push the boundaries with AR and the camera, there is an immense creative opportunity, so I’m pumped to be leading the APAC region as we redefine what’s possible.”

Ramachandran also commented stating, “Australia and New Zealand punch above their weight when it comes to world-class creativity.”

“We know local consumers are typically cynical of brands, which is why we need to look at ways to engage them in new and exciting ways.”

“The chance to do that on a platform like Snapchat with a great audience and great tech is super exciting.” 

It’s clear that the new hires will continue to drive Snap’s creative innovation with campaigns that reach Gen Z and Millennial audiences at scale across APAC and globally.

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