Independent creative agency SLIK has added iseekplant to their client roster, creating a new brand awareness campaign for the B2B construction marketplace.
iseekplant is a popular online marketplace that connects site managers seeking plant hire and services with the right suppliers based on proximity, availability and reputation.
After the company went through a complete rebrand, SLIK developed a brand awareness campaign. Armed with a new tagline, ‘Seek it. Source it. Sorted.’, the campaign brings to life the breadth of machines and services available on iseekplant (almost 400,000), along with the simplicity of finding the right supplier.
The campaign features a brand TVC – a first for iseekplant – along with radio, OOH and print.
The campaign will roll out in Queensland, New South Wales and Victoria.
Says Sally McPherson, CEO of iseekplant said, “iseekplant has an extremely broad offering, and it was a challenge to communicate that breadth clearly while also grabbing the attention of our core audience. SLIK was amazing to work with and they nailed our brief. We’re really proud of the work so far and are expecting our campaign will produce a significant uplift in platform usage and revenue.”
Moving forward, SLIK will be iseekplant’s strategic and creative partner, looking after all sides of the business.
“The brand’s new positioning perfectly sums up the way they operate, and it’s a great strategic platform for expanding into other markets,” says Alex Schieder, creative director at SLIK.
“We’ve developed a collaborative partnership with iseekplant and are excited to help the company grow into a recognised brand all around Australia.”
SLIK has enjoyed recent success with an expanded portfolio across categories including charity, food and beverage, finance and music.
CREDITS:
iseekplant:
CEO – Sally McPherson
Marketing Manager – Tisha Shelley
Digital Designer – Sam Pennisi
SLIK:
Creative Director: Alex Schieder
Head of Production: Francesco Piazzoni
Strategy: Fabian Di Marco
Senior Copywriter: Sophia East
Head of Motion: Sam Grant
Sound: Bonsta
