Seven Remains Top Of Ad Pile As TV Spend Slumps In February

Seven Remains Top Of Ad Pile As TV Spend Slumps In February

The ad spend to free-to-air slumped 4.6 per cent to $182.6 million for the month of February according to the latest Standard Media Index data.

Despite February being the launch month of a host of new programs following summer’s sports hiatus Nine appeared the biggest loser taking home 35.5 per cent of the ad revenue booty. That was down from 39.9 per cent from the corresponding month in 2015.

The result comes after the sudden resignation of Nine’s chief revenue office, Peter Wiltshire, on Monday.

Channel Seven continued where it left off in 2015 with 40.3 per cent revenue share; which was up 1.3 per cent from the year previous. Again, My Kitchen Rules continuing to bring home healthy ratings and revenues for the broadcaster.

Network Ten’s rosy outlook continued too. It snared 24.3 per cent of revenues and was the 12th consecutive month in a row that it had grown its market share.

However, it was worse news for regional free-to-air networks with revenues down 11.3 per cent YOY.

The recent darling of the SMI data – the outdoor industry – continued its remarkable growth with OOH spend surging almost 24 per cent YOY to $72.2 million.

Overall the ad market for February grew two per cent driven largely by increase spends in digital, radio and, of course, the outdoor players.

 

 

 




Please login with linkedin to comment

Advertising Standards Bureau Scammers

Latest News

Cosmo Returns To Australia!
  • Media

Cosmo Returns To Australia!

Ever get the feeling we've weirdly warped back to 1988 at the moment? Confirm it with the relaunch of Cosmo in print.

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]