B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • State of Origin
  • WPP
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • imaa
  • AFL
  • Anthony Albanese
  • AI
  • Spotlight on Sponsors
  • Foxtel
  • Meta
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Seven & Hewitt Pull Massive Multi-Platform Audience
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Seven & Hewitt Pull Massive Multi-Platform Audience
Media

Seven & Hewitt Pull Massive Multi-Platform Audience

Staff Writers
Published on: 21st January 2015 at 11:31 AM
Staff Writers
Share
2 Min Read
SHARE

Seven has dominated the first two days of the Australian Open reaching 6.5 million TV viewers, plus 700,000 video streams on digital platforms, with last night’s Lleyton Hewitt win peaking at almost 2m viewers.

Seven’s coverage of the 2015 Australian Open was the most watched event on TV from 7.30pm to midnight last night.

Hewitt’s four-set victory was watched by an average combined (metro + regional) audience of 1.222m on Channel 7, including a metro average of 844,000. The peak audience for the match hit a massive 1.989m Australia wide.

Overall the Day 2 – Night Session was watched by an average combined audience of 1.413m viewers on Channel 7 and 7TWO, with 971,000 in metro markets across both channels.

The results ensured Seven comfortably won the night in TV ratings with a combined network share of 30.8 per cent in the 5 City Metro market. Seven also won on the primary channel and in the 16-39, 18-49 and 25-54 demographics.

In prime time, Seven was up 19 per cent versus Nine and 62 per cent per cent against Ten.

The pioneering online coverage – with live and free match streaming on mobile, tablet and desktop – also saw 257,000 tennis streams last night alone, bringing the total to 700,000 in two days.

Seven’s TV coverage across Channel 7 and 7TWO has now reached around 6.5m Australians.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: House Rules, Join In, Kiis 1065, Media & Telecommunications, P&G
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Patrick Rowe, Mandie Van Der Merwe, Avish Gordhan.
Agency Scorecard: Saatchi & Saatchi
15/07/2025
SCA Chief Content Officer Dave Cameron To Depart After 30 Years
15/07/2025
Harley-Davidson Rallies Riders For Inaugural ‘United We Ride’ Fundraiser Via The Salvation Army
15/07/2025
Agency Scorecard: Nunn Media
15/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?