Attention Time Per View: The Metric That Matters
We've got a new metric to add to your bingo card here.…
Starcom Retains P&G’s And Bega’s Media
Starcom's sandwich press in need of a good scrub as agency celebrates…
P&G Unveils WorldPride & Mardi Gras Activation
Excitement building for Sydney's WorldPride & Mardi Gras. Well, it's probably not…
P&G Slammed Online For Ad Claiming Women’s Feet Smell “Five Times Worse” Than Men’s
B&T doesn't know about women's smelly feet, yet when it comes to…
P&G Announces Three-Year Partnership With The Sydney Gay & Lesbian Mardi Gras
Is your pubic thatch in all sorts two weeks out from the…
P&G Drops Winter Olympics Tearjerker That Studiously Avoids Any Mention Of Beijing
Winter Olympics ads have been sadly drowned out by the Super Bowl.…
An Important & Powerful Ad From P&G Calls On White America To Stop Racism
Want to feel really bad about yourself before purchasing washing-up liquid at…
P&G Touts Ad Spend Increases As Its FMCG Sales Soar By As Much As 10%
Look, a good news story amid all the gloom! And, adding to…
P&G’s Gillette Lost $7.72bn Last Quarter Thanks To The Return Of Beards
Thinking of ditching the beard? Well, they're back in fashion. Got a…
P&G Uses Cannes To Unveil New Partnership With John Legend
One minute B&T's boppin' to some Legend tunes at Cannes and the…
Marc Pritchard Reveals His Personal Motivation For Equality
John Legend tinkled the ivory for two tunes at the end of…
Marc Pritchard: “We Want 50 Per Cent Of P&G’s Ads Directed By Women By 2020!”
When it comes to smart suits, immaculate hair and BIG ideas, you're…
McCann Health Introduces Nugget and Stool Mate In Hilarious New Metamucil Campaign
You'll piss yourself at this hilarious Metamucil ad. Although they probably want…
P&G Inaugurates Female Entrepreneur Development Program In Singapore
Procter & Gamble has launched The Women Entrepreneurs Development Program in Singapore which…
P&G Moves Media Account From Mediacom To Starcom
No point ringing Starcom today, they're all at the pub. MediaCom might…
Four Ads That Are Gender Balancing The World
Sadly, we bid adieu to Cannes for another year, but not before…
P&G Partners With Queen Latifah To Support Gender Equality In Adland
When not selling dandruff shampoo, you'd have to say P&G does wonders…
Metamucil Unveils VR Experience Through The Human Colon
Who hasn't wanted to miniaturise themselves and take a trip inside the…
P&G’s Marc Pritchard To Debut Dedicated Creative Agency By July
Old industry raconteur Marc Pritchard is back rattling the old cage. Discover…
P&G’s Vivek Gupta Promoted To MD (And VP) For Australia & New Zealand
Vivek Gupta vows to "take no prisoners". Well, he didn't; it's just…
P&G’s Marc Pritchard: Agencies Need To “Strip Away Anything That Doesn’t Add To Creative Output”
When Marc Pritchard talks, the industry listens. Except maybe people with hearing…
Heineken Reveals Campaign Aimed At Lifting Beer Drinking Experience At Aussie Open
We often run stories at B&T in a desperate attempt to blag…
Seven & Hewitt Pull Massive Multi-Platform Audience
Seven’s coverage of the 2015 Australian Open was the most watched event…
Campaign: Morph Suited Mob Launches Hopman Cup 2015
Media agency Vizeum worked in partnership with Fairfax’s 96FM to coordinate the…
