An Important & Powerful Ad From P&G Calls On White America To Stop Racism
Want to feel really bad about yourself before purchasing washing-up liquid at Coles? P&G ads regularly have that knack.
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P&G Touts Ad Spend Increases As Its FMCG Sales Soar By As Much As 10%
Look, a good news story amid all the gloom! And, adding to that, the weather's been unseasonably balmy too, hasn't it?
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P&G’s Gillette Lost $7.72bn Last Quarter Thanks To The Return Of Beards
Thinking of ditching the beard? Well, they're back in fashion. Got a man bun? Do all of society a favour and lose that.
P&G Uses Cannes To Unveil New Partnership With John Legend
One minute B&T's boppin' to some Legend tunes at Cannes and the next minute this news breaks? We smell a rat.
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Marc Pritchard Reveals His Personal Motivation For Equality
John Legend tinkled the ivory for two tunes at the end of this session, but you didn't want to know that did you?
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Marc Pritchard: “We Want 50 Per Cent Of P&G’s Ads Directed By Women By 2020!”
When it comes to smart suits, immaculate hair and BIG ideas, you're pressed to beat the redoubtable Mr Pritchard.
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McCann Health Introduces Nugget and Stool Mate In Hilarious New Metamucil Campaign
You'll piss yourself at this hilarious Metamucil ad. Although they probably want the opposite to happen.
P&G Inaugurates Female Entrepreneur Development Program In Singapore
Procter & Gamble has launched The Women Entrepreneurs Development Program in Singapore which will provide training ...
P&G Moves Media Account From Mediacom To Starcom
No point ringing Starcom today, they're all at the pub. MediaCom might be there too, although that's B&T speculating.
Four Ads That Are Gender Balancing The World
Sadly, we bid adieu to Cannes for another year, but not before saying bonjour to a last story direct from the Riviera.
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P&G Partners With Queen Latifah To Support Gender Equality In Adland
When not selling dandruff shampoo, you'd have to say P&G does wonders for gender equality in the advertising industry.
Metamucil Unveils VR Experience Through The Human Colon
Who hasn't wanted to miniaturise themselves and take a trip inside the human bowel? Well, you're right - no one.
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P&G’s Marc Pritchard To Debut Dedicated Creative Agency By July
Old industry raconteur Marc Pritchard is back rattling the old cage. Discover the source of his latest ire within.
P&G’s Vivek Gupta Promoted To MD (And VP) For Australia & New Zealand
Vivek Gupta vows to "take no prisoners". Well, he didn't; it's just more of B&T's pathetic flame-fanning.
P&G’s Marc Pritchard: Agencies Need To “Strip Away Anything That Doesn’t Add To Creative Output”
When Marc Pritchard talks, the industry listens. Except maybe people with hearing impediments, so this is for them.
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Heineken Reveals Campaign Aimed At Lifting Beer Drinking Experience At Aussie Open
We often run stories at B&T in a desperate attempt to blag free samples. And yes, this is another shameless example.
Seven & Hewitt Pull Massive Multi-Platform Audience
Seven’s coverage of the 2015 Australian Open was the most watched event on TV from 7.30pm to midnight last night.
Campaign: Morph Suited Mob Launches Hopman Cup 2015
Media agency Vizeum worked in partnership with Fairfax’s 96FM to coordinate the stunt.
