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B&T > Advertising > Senior Ogilvy Creatives Made Redundant
Advertising

Senior Ogilvy Creatives Made Redundant

Staff Writers
Published on: 30th July 2018 at 12:20 PM
Staff Writers
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WPP agency Ogilvy Sydney has been hit with a number of redundancies as it implements a new creative direction.

B&T can confirm that executive creative director Derek Green, creative director Russell Smyth and creative director of technology Mikey Ford are the three to have been let go, and were notified the decision by Ogilvy management a couple of weeks ago.

A statement issued to B&T by an Ogilvy spokesperson said: Following Ogilvy’s ‘re-founding’ announced [on] June 2018, Ogilvy Sydney has determined a new creative direction is required to move the business forward and therefore some creative staff left the agency some weeks ago.

“David Fox, CEO [of] Ogilvy Australia said during the transition period before new hires are made, the creative direction of the agency will be led by Ogilvy’s senior creative leaders.

“Announcements about new hires will be made in due course.”

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TAGGED: Derek Green, Ogilvy, Ogilvy Sydney
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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