GroupM has announced its former chief investment officer for Australia, Sebastian Rennie, will be taking his talents over to Canada.
Based in Toronto, Rennie will oversee all aspects of GroupM’s media investment, including trading and partnerships as chief investment officer for Canada, on behalf of its agencies Mindshare, MediaCom, Wavemaker, and m/SIX.
Rennie resigned from his role as chief investment officer of GroupM in Australia late last year, and since then has worked with his successor Nicola Lewis – who was formerly Mindshare Australia’s chief investment officer – on an extensive handover.
His 11-year tenure with GroupM Australia also included leadership roles with MediaCom and MEC.
GroupM Canada CEO Stuart Garvie: “Sebastian has a stellar track record delivering value to GroupM’s clients in Australia which has made him a name on the global stage.
“The media business is going through rapid transformation, creating opportunity and challenge.
“Experience and ingenuity creating strategic client advantage is more important than ever, as is collaborating with media partners to create rewarding business opportunities. This is what Rennie will deliver to our team in Canada.”
Commenting on his new role, Rennie said: “I’m excited to be joining GroupM Canada and look forward to collaborating with Stuart and our agencies and media partners to drive outcomes which help our clients achieve their business objectives.
“I’d also like to thank my friends and colleagues at GroupM Australia for a great 11 years.”
GroupM Australia CEO Mark Lollback said: “Seb is a smart and talented operator and he has made a very positive and significant contribution to GroupM Australia and all of our Agencies. I thank him for his hard work. Our loss is Canada’s gain. We’re glad Seb is staying within the GroupM family and we wish him and his family well in their next adventure in Canada.”
Rennie will commence his new role in July.
In this opinion piece, Alpha Digital’s head of performance Amir Rezaee outlines the impact to brands of a potential banning of TikTok in Australia The six weeks or so since TikTok announced its local Australian office has been a busy period. Aiming to make a similar impression on SMBs as it has on its 1.6m […]
Amid the sadness of magazine closures, the challenges of COVID-19, and industry concern as companies merge or change hands, some magazines are thriving. NextMedia titles such as the much-loved frankie and ABC Gardening Australia magazine have been enjoying a surge in sales during this period of home isolation. Gardening Australia retail sales have been robust […]
In this guest post, MINT’s publicity director, Nathan McIlroy (pictured below), explores the new norm for Australian media and says Bauer’s/Mercury Capital’s recent mag closures should be viewed as an exciting opportunity for the brave… Last week’s announcement that new owners Mercury Capital were to permanently close eight of Bauer Media’s magazines sent shockwaves through […]
In a first for the Australian insurance market, Club Marine, Australia’s largest provider of boat and pleasure-craft insurance, has released a new series of videos to help explain insurance cover. With a few familiar Aussie personalities to help out, Club Marine is helping its members, as well as the broader boating community, to understand the […]
Junkee Media and parent company oOh!media have launched a powerful new way to reach young Australians – the Junkee Network. Combining Junkee Media’s content platforms with oOh!’s leading Out of Home assets in venues and universities across the country, the Junkee Network will be the largest and most influential youth content network in the country. […]
Australian small business owners are turning to skilled local freelancers and upping their digital marketing spend as they move online to connect with customers and keep cash flow positive. The Federal Government’s pandemic response has earned a tick from small business owners as have those of New South Wales and Queensland, but one in three […]
In the last 12 months, Optus’ AI Assistant Chatbot has surpassed two million conversations, with 1 in 6 Optus customers having their queries resolved immediately, providing a seamless experience without needing to speak to a person. Optus Assistant greets every customer that comes through My Optus App Messaging and its Web Messaging service with on average […]