Australian marketing services business Salmat has announced the appointment of Karen Lewis as its new head of digital and performance marketing.
Lewis (pictured above) brings a wealth of experience from working in various global digital agencies and heading up digital marketing divisions across many industries including financial services, retail and travel.
She has also worked in senior client-side roles across her career, and is vice chair and a board member position at The Digital + Technology Collective (formally AIMIA), which is part of the Australian Alliance for Data Leadership network.
Salmat’s general manager of marketing solutions, Dave Webster, said: “Karen’s extensive agency and in-house experience, client focus and track record of driving real business results will set her and our clients up for great success.
“In this role, Karen will lead a well-established team and oversee all activities related to digital and performance marketing to help our clients grow their businesses.
Commenting on her new role, Lewis said: “I am excited and thrilled to working with such a passionate team here at Salmat. I am very much looking forward to working with clients and demonstrating the potential of effective data-driven digital marketing strategies.”
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]
Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]
OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]
Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion (US$10B). Freshworks, which was founded in India, has strong roots […]
Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]